Branding is not about improvisation neither aesthetics but mainly about strategy and communication.

The core-idea of the organisation should be encapsulated into the symbolic element that is the logo. 

It may appear to be simple but the perfect balance branding is the result of a long mastered process. 

The act of Branding can project about:  How you are? What you do? How you do it? and Where you want to go?

Page in extremis is specialised in corporate and institutional communication. We build strong corporate and institutional brands and help you refresh, with great success, your existing identity programme.

Branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that things that creates a visual identity system.

Source: http://www.inextremis.be