One of the best known organisations in the Brussels Real Estate world is changing its name. The Brussels’ government’s Regional Development Company – SDRB – is now ‘citydev.brussels’ and has a brand new logo. 

In announcing this on Monday {1/10/2013}, Citydev said it intended to play a preponderant role in the ‘development of a Region in which it is good to live’.

First created some forty years ago, the organisation felt that the name SDRB was becoming too easily confused with other similar acronyms. 

The new logo responds to the desire of the Region to have the logos of all associated public institutions in line with the graphic chart adopted during the launch of the city marketing plan in 2012.

The spiral of the logo represents the harmonious development of the city, enclosed in a ‘volume’ which alludes to the densification which may be necessary. 

The name ‘citydev’ appeared to be obvious, and reflects the fact that the institution is involved in the development of both business property and residential projects. 

These are often in the form of mixed use developments, also in line with the Region’s desire to avoid creating zones which offer only one function.

Extract from “http://pro-realestate.be”

More info: http://www.inextremis.be