How to create a living Brand?
A dynamic identity can be the solution!
Everything changes in this connected world.
To survive, Brands need to adapt to their fast-changing environment.
Brands change, learn and adapt.
Logos are now defined in terms of relationships.
To set a few recognizable elements may leave room to play with others, thus creating a dynamic identity. Logo’s various colours and graphic elements help sharpen the identity of the Brand they represent.
When previously defined, these components help specify an identity and differentiate the Brand.
Related to the Prosport logo, all of its iterations serve to strengthen the energic vibe that is synonymous to sports and events.
The lettre “P” is like a container holding dynamic content.
Opening up two of the components (logo’s colours and internal graphic elements) and letting it be influenced by external inputs can lead for more living input.
Page in extremis is specialised in corporate and institutional communication. We build strong corporate and institutional brands and help you refresh, with great success, your existing identity programme.
Branding is a complex, multifaceted, and multi-disciplinary process.
Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that things that creates a visual identity system.
Source: http://www.inextremis.be
