The Rescuer is driven by the need to be help. By providing support in dire situations, the Rescuer’s sense of purpose is fulfilled

M. P. Hartwell and J. C. Chen in Archetypes in Branding - A toolkit for creatives and strategists
Brussels based communication agencycorporate communicationinstitutional communicationBrand Strategybranding processCreativity - Brand strategyvisual identity - rebrandingVisual Identity - Creationlogo design