Media talking about us: “Page in extremis reveals some manufacturing secrets…”
Here is the English translation of a press article released in the magazine of Brussels City:
“Prosport: a new sports and dynamic look
You must certainly have noticed that even though Prosport has kept its values and its philosophy, its graphic design required a change in order to better match its fieldwork as well as its development strategy. This refreshment was entrusted to the Brussels-based agency Page in extremis which reveals the manufacturing secrets…
« Some twenty years ago, we used to see 200 logos a day. Nowadays, we are talking about more than 6, 000 on a day-to-day basis », states Alain Steinberg, Brand Strategist and co-founder of the communication agency. « This is the reason why a logo has to be powerful. Visibility is important. We must be able to quickly identify it. The new Prosport graphic design is going to be instantly recognisable », assures A. Steinberg.
Because Prosport realized that its former logo was a little outdated, that it was no longer reflecting its main role and that it had lost some of its meaning, the organization wanted to remind two of its main missions in a flexible and a dynamic way: on the one hand, being the intermediary of the City of Brussels for its clubs and sports and on the other hand, organizing successfully many non-sport activities at the Roi Baudouin stadium. « There were two recurring elements in the talks », explains the Brand Strategist. « Promotion and sport. We kept the common letter P. We gave it some volume and a 3-D hint. This letter P can be developed in five different combinations according to the desired communication and the target audience. The letter P illustrates a multiplicity of movements similar to those that sport consistently offers with race, jump, movement, a takeoff, an acceleration… within the framework of a plurality of colours because sport represents diversity. »
While colours are warm and lead to conviviality, the selected design is not simply aesthetics. It comes with Prosport’s development strategy. « The logo is just the invisible part of the iceberg », assures the communication expert. « We wanted a dynamic visual identity. The logo is part of a broader context. Those colours, shapes and this new font are going to enhance various media such as mails sent to business partners, invitations to events, the Prosport magazine, press kits or brochures ».
We like it. What about you? »
More information: http://www.inextremis.be
