EUREAU, the voice of Europe’s drinking water and waste water service operators has a new brand identity and a new slogan: “Water Matters”.
The EurEau’s mission is to resolve shared water challenges and helps sustain Europe’s water heritage for generations to come.
EurEau engages with policymakers to support a European legislative framework that best enables the provision of efficient water services for all uses. EurEau acts as a unique industry-wide knowledge-sharing and networking platform for Europe’s drinking water and waste water professionals.
Water is a precious, life-giving and shared resource. Encouraging responsible approaches to water use is the best way to value and protect Europe’s water and ensure its availability, both now and in the future.
Water services coverage differs across Europe. Overall, more than 95% of the population in EurEau member countries are connected to drinking water services, while 84% of the population are connected to waste water collection services.
The rebranding of EurEau is the result of an exciting collaboration process between EurEau and Page in extremis.
Page in extremis is specialised in corporate and institutional communication. The communication agency build strong corporate and institutional brands and help you refresh, with great success, your existing identity programme.
Branding is a dynamic organizational process. Branding clarifies and establishes the direction and the clarity of purpose for an organization’s important asset: its visual identity.
The objective is to speak with one consistent voice that embraces the brand’s essence.
A strong brand, sustained by a focused strategy, clearly and consistently delivers the message your target audience wants to hear, and does so across all touch points.
A strong Brand Strategy enables you to do more with less!
Branding is a complex, multifaceted, and multi-disciplinary process.
Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a visual identity system.
Source: http://www.inextremis.be
