"Strategy planning is predicated on the availability of information. In the past there were not enough data to support meaningful analysis. Today, it’s the opposite, thanks to big data"

— I. Mootee in Design thinking for strategic innovation — What they can’t teach you at business or design school

"Images are particularly effective when they are used in place of words and/or in situations where viewers are unable or unlikely to read large amounts of text"

— A. Sherin in Design Elements — Using Images to Create Graphic Impact

"All brands need to establish visibility, purpose, meaning, and credibility to be considered relevant in a category. Through innovation, an organization can elevate itself above its competitors and render them largely irrelevant to consumers"

— I. Mootee in Design Thinking for Strategic Innovation — What They Can’t Teach You at Business or Design School

NOHA is an international association of universities with the aim to enhance professionalism in the Humanitarian sector, by promoting Humanitarian values and providing certificated high level courses, as well as promoting research and policy papers...

NOHA is an international association of universities with the aim to enhance professionalism in the Humanitarian sector, by promoting Humanitarian values and providing certificated high level courses, as well as promoting research and policy papers on key humanitarian issues.

NOHA is supported by the EU through DG Humanitarian Aid & Civil Protection - ECHO and DG for Education and Culture.

In May 2013, a new visual identity has been developed by the communication agency, Page in extremis.  Alongside the logo, a new tagline was defined: “A Commitment to Humanitarian Excellence”.

Noha entrusted also Page in extremis with the creative development and the production of their website.

French and Spanish version of the website are going to be developed.

Based in Brussels, Page in extremis is a communication agency specialised in corporate and institutional communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

More information: http://www.inextremis.be

"The new technologies promised to democratize the press and amplify our access to information, threatening the very survival of the newspaper. But instead they have demonstrated that quality journalism is more necessary than never, because it is the content, not the technology, that is the central nervous system of communications"

— F. Franchi in Designing News — Changing the World of Editorial Design and Information Graphics

"Design that are simple, sustainable and deliver (…) results are the outcome of careful planning followed by well-managed implementation. They do not just happen"

— N. Stanford in Guide to Organisation Design — Creating high-performing and adaptable enterprises 

Page in extremis congratulates citydev.brussels for its 40th birthday.
citydev.brussels is one of the best known organisations in the Brussels Real Estate world that focuses on two activities:
1) Economic expansion
The mission is to support economic...

Page in extremis congratulates citydev.brussels for its 40th birthday.

citydev.brussels is one of the best known organisations in the Brussels Real Estate world that focuses on two activities:

1) Economic expansion

The mission is to support economic development and employment in the Brussels-Capital Region. Its activities are concentrated on infrastructure for accommodating companies, especially scientific and industrial parks and buildings for companies.

2) Urban renewal

The mission consists of producing housing units for middle-income inhabitants in districts lacking residential construction. These housing unit projects are executed thanks to a partnership between the public and the private sector.

Page in extremis is proud to contribute to this succesfull story with the refreshment of the name and identity of the institution.

Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, the communication agency, specialised in corporate and institutional communication, is also in charge with the renewal of the citydev.brussels brand.

More information: http://www.inextremis.be

"Effective business change programmes and projects require clear, active and visible leadership from the top"

— N. Stanford in Guide to Organisation Design — Creating high-performing and adaptable enterprises

"In reality, most firms are now enmeshed in networks of ongoing relationships… Many companies also have complicated dealings with the media, government regulators, local communities, and various interest groups"

— J. L. Badaracco in Defining Moments - When Managers Must Choose between Right and Right

"The Rescuer is driven by the need to be help. By providing support in dire situations, the Rescuer’s sense of purpose is fulfilled"

— M. P. Hartwell and J. C. Chen in Archetypes in Branding - A toolkit for creatives and strategists

"The design process starts with leadership agreement on what the organizational vision/mission, values/operating principles, strategies, objectives and tactics are"

— N. Stanford in Guide to Organisation Design — Creating high-performing entreprises

Page in extremis, a corporate and institutional communication agency based in Brussels, was choosen by Spadel Group for the renewal of its complete graphic identity.
Spadel group is the leading company in the mineral water market in Benelux.
The...

Page in extremis, a corporate and institutional communication agency based in Brussels, was choosen by Spadel Group for the renewal of its complete graphic identity. 

Spadel group is the leading company in the mineral water market in Benelux.

The brands SPA, BRU, Brecon Carreg and Wattwiller are produced and marketed by Spadel Group.

Page in extremis can help you clarify and express your brand identity into clear and efficient systems.

The multidisciplinary team creates and refreshes identities and help brands innovative.

Source: http://www.inextremis.be

How to create a living Brand?
A dynamic identity can be the solution!
Everything changes in this connected world.
To survive, Brands need to adapt to their fast-changing environment.
Brands change, learn and adapt.
Logos are now defined in terms of...

How to create a living Brand?

A dynamic identity can be the solution!

Everything changes in this connected world. 

To survive, Brands need to adapt to their fast-changing environment. 

Brands change, learn and adapt. 

Logos  are now defined in terms of relationships. 

To set a few recognizable elements may leave room to play with others, thus creating a dynamic identity. Logo’s various colours and graphic elements help sharpen the identity of the Brand they represent. 

When previously defined, these components help specify an identity and differentiate the Brand.

Related to the Prosport logo, all of its iterations serve to strengthen the energic vibe that is synonymous to sports and events. 

The lettre “P” is like a container holding dynamic content. 

Opening up two of the components (logo’s colours and internal graphic elements) and letting it be influenced by external inputs can lead for more living input.

Page in extremis is specialised in corporate and institutional communication. We build strong corporate and institutional brands and help you refresh, with great success, your existing identity programme.

Branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that things that creates a visual identity system.

Source: http://www.inextremis.be

"Anything can be measured. If a thing can be observed in any way at all, it lends itself to some type of measurement method"

— D. W. Hubbard in How to Measure Anything - Finding the value of “intangibles” in Business

"An examination of symbols invariably leads to inquiring about all of the company’s locations and the target groups they serve. It involves asking how space, color, lighting, and symbols are being used by the company in all locations to express the identity of the company"

— C. van Riel and C. Fombrun in Essentials of Corporate Communication — Implementing practices for effective reputation management