Prosport entrusted Page in extremis with the rebranding of its corporate identity.
Within the city of Brussels, Prosport is in charge of the promotion of the King Baudouin Stadium. Prosport ensures a maximum occupancy of the biggest Belgian stadium...

Prosport entrusted Page in extremis with the rebranding of its corporate identity.

Within the city of Brussels, Prosport is in charge of the promotion of the King Baudouin Stadium. Prosport ensures a maximum occupancy of the biggest Belgian stadium by organising non-sporting events. The association reconciles the demands from private firms with the needs of the city administration.

The renewed brand is conceived to become a platform where like-minded people come together. The goal is to share an experience that creates an emotional positive attachment.

The communication agency has created a dynamic system: the graphic designers have defined one recognisable component and leave room to play with the others.

Internet, social media and technical innovation have given brands the opportunity to behave like living organisms.

Page in extremis is a communication agency specialised in branding and development of digital and classic media.

The communication agency based in Brussels has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

Source: http://www.inextremis.be

"Architecture starts when you carefully put two bricks together. There it begins"

— Ludwig Mies Van Der Rohe

A key strategic point for branding strategy is Brand Architecture.
Brand Architecture refers to the hierarchy of brands within an organization (How the Brand can create value across multiple activities and services?).
Page in extremis can help you...

A key strategic point for branding strategy is Brand Architecture.

Brand Architecture refers to the hierarchy of brands within an organization (How the Brand can  create value across multiple  activities and services?).

Page in extremis can help you clarify and express your brand identity into clear and efficient systems.

Based in Brussels, Page in extremis is a communication agency specialised in corporate and institutional communication. 

The multidisciplinary team creates and refreshes identities and help brands innovative.

Source: http://www.inextremis.be

"In an era when management consultants talk about putting the customer at the heart of the company, perhaps another way of describing the concept of citizen brands is of it being about putting society at the heart of the company"

— M. Willmott in Citizen Brands

"Creating solutions through empathy is a way for the design team to blend their expertise with the on-the-ground needs of people"

— Human Centered Design, Toolkit by IDEO

"Design Research is About Better Design Thinking"

— Terry Lee Stone in Managing the Design Process, Concept Development

"Understanding and embracing the essence of an organization is at the heart of branding"

— C. Onaindia & B. Resnick in Designing B2B Brands

Branding is not about improvisation neither aesthetics but mainly about strategy and communication.
The core-idea of the organisation should be encapsulated into the symbolic element that is the logo.
It may appear to be simple but the perfect...

Branding is not about improvisation neither aesthetics but mainly about strategy and communication.

The core-idea of the organisation should be encapsulated into the symbolic element that is the logo. 

It may appear to be simple but the perfect balance branding is the result of a long mastered process. 

The act of Branding can project about:  How you are? What you do? How you do it? and Where you want to go?

Page in extremis is specialised in corporate and institutional communication. We build strong corporate and institutional brands and help you refresh, with great success, your existing identity programme.

Branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that things that creates a visual identity system.

Source: http://www.inextremis.be

Page in extremis has been appointed by the International Juvenile Justice Observatory to audit the institutional brand and make recommendations on how to develop a strategic communication plan.
The International Juvenile Justice Observatory, with its...

Page in extremis has been appointed by the International Juvenile Justice Observatory to audit the institutional brand and make recommendations on how to develop a strategic communication plan.

The International Juvenile Justice Observatory, with its headquarters in Brussels, was founded in 2003 with the goal of encouraging a global juvenile justice without borders.

The International Juvenile Justice Observatory carries out promotion of legal instruments and strategies on an international level, participation in research projects, development of training actions and holding of congresses and conferences which bring together professionals and experts on the most relevant subjects in the fields of delinquency and juvenile justice in the world.

Page in extremis is a communication agency specialised in corporate and institutional communication. The multidisciplinary team creates and develops brand identity view as an interconnected system involving internal and external stakeholders.

Source: http://www.inextremis.be

"One clear, penetrating question might make all the difference"

— S. Harrison in Ideaspotting, How to find your next great idea

"Corporate branding must be understood as a process by which an organization continually asks itself the universal identity questions that can propel it forwards as a competitive and innovative organization"

— M. Schiltz, Y Antorini, F. Csaba in Corporate Branding, Towards the second wave of corporate branding…

"Business needs to treat people more personally. Better to know a few customers well rather than many anonymously. Better to have some deep insights rather than lots of numeric averages. Better to meet the real emotional desires rather than lots of rational needs."

— P. Fisk in Customer Genius

(Source: inextremis.be)

"The other approach, that characterizes the visionary and extraordinary organizations, directs the quest for uniqueness and differentiation towards the relationship between the environment and the organization’s focus on its core business and value creation"

— M. Schultz, Y. Antonrini, F. Csaba in “Corporate Branding: Towards the Second Wave of Corporate Branding”, purpose / people / process

(Source: inextremis.be)

"While the use of promotional techniques and visual identity programs is not new to the sector, there is evidence that nonprofits have started to embrace branding more fully, seeing themselves as brands and adopting more formal and comprehensive approaches to branding."

— M. Schultz, Y M Antorini, F. Csaba in “Corporate Branding: Towards the Second Wave of Corporate Branding…”

(Source: inextremis.be)

The Centre for Equal Opportunities and Opposition to Racism has developed a new programme based on diversity.
The Centre is a public Belgian institution that aims to promote equal opportunities and that fights any type of exclusion, restriction or...

The Centre for Equal Opportunities and Opposition to Racism has developed a new programme based on diversity.

The Centre is a public Belgian institution that aims to promote equal opportunities and that fights any type of exclusion, restriction or preferential treatment, on the basis of legally stipulated criteria.

The Centre will report regularly on the sectors that are most directly influenced by diversity: employment, housing and education.  Every two years, a barometer concerning one of these three sectors will be published.

Page in extremis, a communication agency specialised in corporate and institutional communication, defined the visual identity of the new programme. A logo and a series of rules were created. A graphical chart compiles the main guidelines.

The successful branding process was followed in close collaboration with the Centre’s communication team. 

The Brussels-based communication agency Page in extremis can help you establish a new brand or refresh your existing brand.