"Mark the boundary of your current ability, and aim a little beyond it. That’s your spot"
— D. Coyle in “The Little Book of Talent”
(Source: inextremis.be)
"Blow off the cobwebs. If your work feels stagnant and stale, try exposing it to the physical environment."
— E. Lupton in “Graphic Design Thinking: Beyond Brainstorming”
(Source: inextremis.be)
"There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique"
— Martha Graham, pioneer of modern dance
(Source: inextremis.be)
"The classic way to differentiate a brand in a mature category is to add a service. Branding that service and actively managing it over time can create significant branded differentiator"
— David A. Aaker in “Brand Portfolio Strategy”
(Source: inextremis.be)
EUROCONTROL, the European Organisation for the Safety of Air Navigation, is an intergovernmental organisation consisting of 39 member states and the European Community.
With its partners, EUROCONTROL is committed to building a Single European Sky that will provide the air traffic management (ATM) performance required for the 21st century and beyond.
The communication agency Page in extremis was chosen by EUROCONTROL for the graphic development of the 2012 edition of the ATM MASTER PLAN (October 2012).
Located in Brussels, Page in extremis is a communication agency specialised in corporate and institutional communication.
The agency advises, creates and develops:
- Graphic identity strategy and design;
- Innovative and digital communication tools;
- Printed communication tools (reports, brochures, magazines…).
"It will help you recognize a big idea if you ask yourself five questions:
(1) Did it make me gasp when I first saw it?
(2) Do I wish I had thought of it myself?
(3) Is it unique?
(4) Does it fit the strategy to perfections?
(5) Could it be used for 30 years?"
(1) Did it make me gasp when I first saw it?
(2) Do I wish I had thought of it myself?
(3) Is it unique?
(4) Does it fit the strategy to perfections?
(5) Could it be used for 30 years?"
— David Ogilvy in “Ogilvy on Advertising”
(Source: inextremis.be)
"When a person gradually loses weight or becomes less compulsive about a hobby, it is only over time that the change becomes noticeable. Similarly, a brand can gradually evolve to become more contemporary while still being familiar."
— D. A. Aaker in “Building Strong Brands”
(Source: inextremis.be)
Brand usability is the extent to which a brand, as it is found in an organisation, can be used by those who need it to do their work.
Human-centred branding is a method that places the human side of branding at the center of its approach: it looks to be inspiring to those who work with the brand but also to users, and especially the way they can derive value from the brand.
Both aspects were central to our approach for the EATG’s identity renewal.
Page in extremis, located in Brussels and specialised in corporate and institutional communication, is a communication agency that excels in designing brand institutional strategy. The creative team knows how to translate a strategy and a vision into efficient visual communication.
"As we suggest, a favorable corporate reputation is not an isolated objective, but a vital means through which the success of the organization develops."
— Van Riel and Fombrun in “Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management”
(Source: inextremis.be)
EATG is a community organisation that promotes the interests of people living with HIV/AIDS.
EATG’s mission is to achieve the fastest possible access to state-of-the-art medical products, devices and diagnostic tests that prevent or treat HIV infection, and to improve the quality of life of people living with HIV/AIDS in Europe.
To celebrate its anniversary, EATG published a book describing “Twenty Years of Treatment Activism”.
The book design and the renewal of the organization’s graphic identity are signed by Page in extremis.
The Belgian communication agency has developed expertise in corporate and institutional communication. The communication agency creates and reinforces graphic identity strategy and design. The team loves to produce innovative and digital communication tools and classic communication media (reports, brochures, magazines…).
"A branded energizer is a branded product, promotion, sponsorship, symbol, program, or other entity that by association significantly enhances and energizes a target brand, with both the branded energizer and its association with the target brand being actively managed over an extended time period."
— David A. Aaker in “Brand Portfolio Strategy”
(Source: inextremis.be)
Here is Seldia’s new Annual Report. It is the second report produced with the new visual identity that Page in extremis, a corporate and institutional communication agency, developed last year.
Here is an extract of an interview given by Seldia’s Executive Director Maurits Bruggink to the digital newspaper “The World of Direct Selling”:
“Would you like to share the process you have gone through so far?
The process of a name change is not so easy in an organization whose decision making is based on consensus. Fortunately, we agreed unanimously on the new name and visual identity. This was also due to the excellent work done by the graphic agency Page in extremis, that came up with a convincing proposition. This proposition was based upon a survey among members and a webinar with graphic propositions. The result is a brand name that is easy to pronounce in all languages, links immediately to direct selling and has an appeal to new generations due to its strong colourful logo.”
Page in extremis is honored to benefit from the amazing energy given by Seldia’s communication team.
"That requires you to learn enough about each marketing discipline and media option so that you can recommend the combination that will achieve the best results at the most efficient cost"
— R. Salomon in “The Art of Client Service”
(Source: inextremis.be)
"A critical step in trying to find solutions is to clearly define the challenge. The way a challenge is framed will impact the way it is solved."
— Stephen M. Shapiro in “Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition”
(Source: inextremis.be)
"Think of strategic vision, organizational culture, and stakeholder images as pieces of a jigsaw puzzle."
— Hatch and Schultz in “Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding”
(Source: inextremis.be)
