— L. Percy in Strategic Integrated Marketing Communications
— L. Percy in Strategic Integrated Marketing Communications
— R. Curedale in Affinity Diagrams — A tool to tame complexity
— L. Gaines-Ross in Corporate Reputation - 12 Steps to Safeguarding and Recovering Reputation
— J. Hegarty in Hegarty on Advertising
— H. Schultz in Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
— Hitchens, Julia; Hitchens, Paul. in Successful Brand Management In A Week
— L. Percy in Strategic Integrated Marketing Communications
— E. Kissane in The Elements of Content Strategy
— L. Percy in Strategic Integrated Marketing Communications
— P. Temporal in Branding for the Public Sector — Creating, building and managing brands people will value
— M. Gobé in Emotional Branding — The new paradigm for connecting brands to people
— Hitchens, J. and Hitchens, P. in Successful Brand Management In A Week
— J. M. Bryson & F. K. Alston in Creating your Strategic Plan — A workbook for public and nonprofit organizations
A Brand Audit! For what purpose?
An organisation is like a living body; it grows, changes, and evolves over time. Staffs, leaders, and divisions develop their own interpretation of the purpose and temperament of the brand. The result of this evolution can be a fundamental misalignment of organisational efforts.
A designer’s job is to take a message and communicate it visually. If he receives poor guidance or dissonant information, the results will not have the desired impact.
A new visual solution is also especially crucial when an organisation is introducing a new vision or a new core idea. The new visual identity must represent a new reality.
But how to know when to operate a rebranding exercise?
The best practice is to drive a Brand Audit.
A brand audit is a thorough analysis of a brand’s current position compared to its paired organisations and a review of its effectiveness. It helps you determine the strength of your brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Page in extremis builds brands and strengthens the reputation of Global Organisations, European Associations and leading Corporations.
For more information:
www.inextremis.be
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
Discover our website www.inextremis.be
Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
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Ask for an Agency Presentation!
page@inextremis.be
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