Quote
March 02, 2017
"Industry associations, labour unions and professional associations like national medical practitioner organisations are all examples of alliances. Their members are individuals or companies working in a specific industry who join together to maximise their interests, promote industry views and exchange information. They engage in political lobbying on behalf of their members and usually research industry-wide issues. Their research outputs make them important resources for communication practitioners"

— J. Mahoney in Strategic Communication — Campaign Planning

Tags: Communication Agency Brussels corporate communication institutional communication Brand Strategy content strategy communication strategy communication campaign

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February 17, 2017
"Target publics are people. However target publics are defined, segmented, researched and addressed, and no matter what you read about the theoretical principles and arguments behind this concept, it is important not to lose sight of the point that they are people"

— J. Mahoney in Strategic Communication — Campaign Planning

Tags: Communication Agency Brussels corporate communication institutional communication strategic communication communication strategy Brand Strategy brand engagement

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February 14, 2017
"Brands and stories share similar purpose: to engage, to inspire, and to motivate"

— J. Signorelli in StoryBranding — Creating standout brands through the power of story

Tags: Communication Agency Brussels corporate communication institutional communication Branding Brand Strategy brand engagement

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February 02, 2017
"Analysing the visual elements of the competitor brand will identify what its designers intended to communicate and how they were able to achieve it. This will create a clear understanding of how the current competition uses visuals triggers to communicate their message, and will ensure that the design team approaches the creation of the new brand in an original manner, developing a unique visual solution"

— C. Slade-Brooking in Creating Brand Identity — A guide for designers

Tags: Communication Agency Brussels corporate communication institutional communication Branding Brand Strategy Brand Audit

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January 27, 2017
"Like individuals, organisations can be viewed as entities having some set of essential characteristics that differentiate them from others in their fields of work"

— B. Ulger and G. Ulger in Constructing organisational identities on the web: A case study of the presidency of religious affairs in Strategic Communication for Non-Profit Organisations — Challenges and Alternative Approaches

Tags: Communication Agency Brussels corporate communication institutional communication Digital Branding Branding Brand Strategy

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January 24, 2017
"A great brand is far better than a great product because it not only satisfies customer's practical needs and service aspects, but also goes beyond to gauge their desires and deliver on an unwritten, yet expected reputational promise"

— R. K. Srivastava in Role of Brands in Managing Innovations in The Future of Branding

Tags: Brussels based communication agency corporate communication institutional communication Branding Brand Strategy digital strategy Digital Branding digital communication

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December 12, 2016
1 note
"The key to employer brand is tapping the emotional essence of the company and its brand and using that emotional essence to frame and articulate the employee experience"

— L. Sartain & M. Schumann in Brand From The Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business

Tags: Communication Agency Brussels corporate communication institutional communication brand engagement Branding Brand Strategy

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December 12, 2016
1 note
Vision, mission and values statements are useful communication tools for any international organisation like institutions, associations or global corporations. These statements can guide your way to interact and communicate to all of yours...

Vision, mission and values statements are useful communication tools for any international organisation like institutions, associations or global corporations. These statements can guide your way to interact and communicate to all of yours stakeholders.

If vision and mission statements are now well understood, the utility of values for the organisation has indeed been misinterpreted. If values are fundamental to people, then they should be essential to organisations.

Brands are about meanings, and nothing except values generates and supports better meanings. Nothing surprising that the best brands in the world are built on distinctive and very stable values.

Value is a concept or a principle that seems important enough to guide employee behaviour and decision-making inside the organisation.

Value acts as a compass and a constant reference for your brand’s expression and development as you move forward. They also provide a strong anchor for your external stakeholders’ relationship with your organisation.

To be used efficiently and reinforce your communication impact, values must satisfy the test of certain criteria.

Here is a list of questions to which you could submit each of your organisational value: Is this value genuine? Is this value liveable? Is this value compelling internally? Will this value mean something to your external stakeholders? Is this value relevant to your brand? Does this value contribute to you being distinctive as a brand? Does this value have sustainability? Can you communicate this value to people? Would you fight to preserve this value?

Based in Brussels, the communication agency Page in extremis can help you set up a value system that will allow your communication team to maintain a high level of engagement within all your staff and with your external stakeholders.

Page in extremis has over 22 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and global corporations.

More:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

Tags: Communication Agency Brussels corporate communication institutional communication Branding Brand Strategy visual identity - rebranding

Quote
December 08, 2016
"Innovations that are perceived by individuals as having greater relative advantage, compatibility, trialability, and observability and less complexity will be adopted more rapidly than other innovations. Past research indicates that these five qualities are the most important characteristics of innovations in explaining the rate of adoption"

— E. M. Rogers in Diffusion of Innovations —Fifth Edition

Tags: Communication Agency Brussels corporate communication institutional communication innovation communication Brand Strategy communication strategy

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November 07, 2016
"Our goal is to inspire you to champion brand transformation from within your business, working together instead of in silos, to create a seamless, consistent, authentic experience for employees and customers"

— L. Sartain & M. Schumann in Brand form the Inside — Eight Essentials to Emotionally Connect Your Employees to You Business

Tags: Communication Agency Brussels corporate communication institutional communication Branding rebranding visual identity - rebranding brand engagement Brand Strategy Digital Branding

Quote
November 04, 2016
"If the journalist was only going to read 30 words what would you want them to be? That’s your opening paragraph. The whole story in a sentence or two. To do this you have to strip it down to the bare essentials"

— S. Middleton in Build A Brand in 30 Days

Tags: Communication Agency Brussels corporate communication institutional communication Branding Brand Strategy content strategy

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October 20, 2016
2 notes
"A vision describes in brief what the organization should look like as it successfully implements its strategies and achieves its full potential. A vision statement answers the question, Where and what do we want to be? Or put more fully, What light we look like, or what might we ideally be in future given expected opportunities, challenges, and anticipated action needed to get there?"

— J. M. Bryson and F. K. Alston in Creating Your Strategic Plan — A workbook for public and nonprofit organizations

Tags: Communication Agency Brussels corporate communication institutional communication Branding Brand Strategy communication strategy

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October 17, 2016
"A values statement should articulate how the organization will conduct itself. The statement should answer the question, How do we want to treat others and how we want to be treated ourselves?"

— J. M. Bryson and F. K. Alston in Creating your strategic plan — A workbook for public and nonprofit organisations

Tags: Communication Agency Brussels corporate communication institutional communication Brand Strategy content strategy Branding Digital Branding brand engagement

Quote
October 13, 2016
"First, determine what you need to accomplish. For example, you may need to generate a specific number of leads, raise your visibility in a certain industry or geography, or communicate a key message across different media. Set tangible goals for your traditional media plan. Each traditional media vehicle has benefits and drawbacks. When you’ve defined your goals, you can decide which vehicle will work best. Make sure you plan how to measure your campaign as well."

— I. Moderandi in The Startegic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results

Tags: Communication Agency Brussels corporate communication institutional communication Brand Strategy digital strategy communication strategy communication campaign

Quote
October 13, 2016
1 note
"Determine how your prospects buy.
List the steps that you think prospects logically take from the time they recognize a problem to the time that they purchase a solution.
Talk with te customers or ask your sales reps for more insight.
Figure out what steps they take, what they need to know at each step, and how you can deliver that information most effectively"

— I. Moderandi in The Startegic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results

Tags: Communication Agency Brussels corporate communication institutional communication Brand Strategy content strategy web content