— JR Little in Listening Brands — How Data is Rewriting the Rules of Branding
— JR Little in Listening Brands — How Data is Rewriting the Rules of Branding
Choosing the right bottle!
Cultural appreciation of wine reflects the diversity of the wine regions, the savoir-vivre and culinary habits.
Quality products incite moderate consumption patterns, as it is only by savouring wine moderately and slowly that its unique complex flavours and character can be fully appreciated and enjoyed.
The wine sector and its economic operators, make an invaluable economic, social, agricultural and environmental contribution.
Wine regions across the world produce an endless variety of superb products.
While wine remains a natural product, technological innovations have provided better hygiene and control of the production process, contributing to the production of wines suited to contemporary consumers’ palate.
Today, with the overall consumption of wine declining, consumers increasingly choose higher quality wines to be enjoyed in moderation as part of a modern, sustainable and healthy lifestyle.
In 2011, the European wine sector founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and global implementation of the “Wine in Moderation” Programme. The vision behind that programme is to secure responsible and moderate wine consumption patterns.
The association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.
More information:
— J. S. Daw, K. D. Merenda, C. Cone and A. Erhard in Breakthrough Nonprofit Branding — Seven Principles to Power Extraordinary Results
— N. Ind, C. Fuller and C. Trevail in Brand Together — How co-creation generates innovation and re-energizes brands
— G. Balla in Collaboration and Co-Creation — New Platforms for Marketing and Innovation
Toast to the new logo of the WiM Association!
WiM is an association founded in 2011 by the European wine sector to coordinate the European and global implementation of the programme “Wine In Moderation”.
WiM works to promote moderation and responsibility in wine drinking as a cultural and social norm, safeguarding the central place of wine in the gastronomic and cultural heritage of our societies while preventing and reducing alcohol abuse and the related harm.
As the communicator of their quality products and, as part of the self-regulation approach, the wine sector is the constant supporter of responsible communication and has defined a set of communication standards particular to the wine products.
The goal is to inform and educate about the inherited values of the wine culture as well as the social and health risks connected with excessive alcohol consumption and misuse thereby helping to make informed and responsible decisions about drinking compatible with a healthy lifestyle.
Today, WiM aggregates 18 members — among them, national associations, institutes and leading wine companies — highly respected for their excellence and their social responsibility commitment.
The WiM logo is a component of the communication strengthening coming from the collaboration between WiM and the strategic communication agency, Page in extremis.
Page in extremis has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
For more information:
www.inextremis.be
www.inextremisbranding.be
— M. Veloso in Web Copy That Sells (third edition)
— M. Burger in Brand Equity and Brand Value — Explanation and Measurement
— M. Haig in Brand Failures — The truth About the 100 Biggest Branding Mistakes of All Time
— L. Sartain and M. Schumann in Brand from the Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business
— L. Sartain and M. Schumann in Brand From The Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business
— J. Signorelli in StoryBranding — Creating standout brands through the power of story
— S. Fournier and L. Lee about Harley-Davidson in Getting Brand Communities Right (HBR On Strategy Marketing)
— J. Signorelli in StroryBranding — Creating standout brands through the power of story
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
Discover our website www.inextremis.be
Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
Looking for a Partner?
Ask for an Agency Presentation!
page@inextremis.be
Thank you!