Communication Agency Brussels - Your Partner in Design and Brand

Seldia has released the European Code of Conduct for Direct Selling!

Seldia is the European Direct Selling Association.
The objective of Seldia is to represent all forms of direct selling in Europe and to ensure that EU and national policy makers are aware of its benefits and advantages, as well as its contribution to national economies.

Seldia has adopted a Code of Conduct to ensure that the relationships between companies, direct sellers and consumers are based on trust and fairness.

The Code is a measure of self-regulation as developed by Seldia, which all members are obliged to follow.

A leaflet titled “DOs and DON'Ts in Direct Selling” accompanied the brochure. The easy-to-read support summarises the key principles of the Direct Selling Code.

Seldia has entrusted Page in extremis with the visual design and production of both documents. In 2010, Page in extremis had revitalised the association’s communication through its rebranding.

Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.

The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.

Based in Brussels, Page in extremis has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core idea of your organisation into brilliant visual systems.

More information:
http://www.inextremis.be
http://www.inextremisbranding.be

How to avoid the conformity trap in Branding?

Branding is sometimes considered as an exercise of differentiation.
Of course, we know that branding is much more. The path of the brand recognition passes through the differentiation and, even more through uniqueness!

Today, unfortunately, we seen a lot of organisations who endeavour to display their band as unique, but, in fact, falling into the sea of sameness.  
The vast majority of organisations find themselves using values and visual expressions similar to other in their sector.
At the same time, focusing on the organisation’s uniqueness raises a great risk: the production of unrealistic and narcissistic perceptions within the organisation.

To avoid being caught between two stools, it is always important to remember that it is not what the organisation says it is doing, but it is what the organisation truly does, that generates that desired differentiation and uniqueness.

Aside answering questions like: “who are we as an organisation?” and “what we are standing for”, it is central to ask “what are the characteristics of our relationship with all our stakeholders?” and “what our stakeholders do expect from our organisation?”.

The challenge in avoiding the conformity trap is keeping an eye on the dynamic relation between the brand essence and the brand relationships.
A brand best protection against conformity is to develop nurturing a great interaction with its environment.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of leading Organisations, European Associations and Corporations.

For more information: www.inextremis.be and www.inextremisbranding.be

Interested in the ingredients of a great Brand Strategy?

Navigating on the high seas without a compass and a map would be foolhardy.
It is exactly the same in what regards a communication programme!

If you do not want to reinvent the wheel with each new communication activity, you need to have a clear idea of “What your organisation is?“ and "What it stands for?”.

Actually, before even starting your communication programme, you need to compile a Brand Strategy, as a central document that gathers all the important strategic elements of your Brand expression.

First you need to create a strong Brand Strategy, then express it, train your staff and, finally, execute it consistently in communication programme framework.

The development of your Brand Strategy is a big opportunity to assure that every stakeholder connected with your communication activities is on the same page and speaks with the same voice.

Moreover, the strategic document regrouping the essential of your Brand Strategy will play a double role during the implementation of your communication programme:
- One: check that you develop every communication tool in alignment with your development strategy and your communication strategy,
- Two: avoid dissipating with an excess of creativity your important messages.

If your message is different every time your targeted audience see it, then you are always starting from zero with them!
A strong Brand Strategy enables to do more with less: rather than wasting time on expensive and inefficient activities.
Your focus should be the repetition of your communication messages, which in time assures a greatest and deeper impact on your audiences.

Moreover, each of your communication activity will reinforce each other through a logical and clever timeline.

Interested to know the ingredients that form a great Brand Strategy?
Located in Brussels, Page in extremis is a strategic communication agency.

Our multidisciplinary team can help you define the essential elements of a great Brand Strategy aligned with your organisation development objectives.

Page in extremis builds brands and increases the reputations of leading institutions, European associations and international corporations.

For more information: http://www.inextremisbranding.be 

and http://www.inextremis.be