Communication Agency Brussels - Your Partner in Design and Brand

#SmartStandards for smarter lighting, A new brand identity for the Zhaga consortium

The new brand is the result of a prolific rebranding process made within an intimate creative dialogue framework involving the Zhaga’s team, their members and the multidisciplinary staff of the communication agency inextremis.be.

The Zhaga Consortium is a global lighting-industry organisation that aims to standardise interfaces of components of LED luminaires, including LED light engines, LED modules, LED arrays, holders, electronic control gear (LED drivers) and connectivity fit systems.

Zhaga creates new opportunities for the lighting value chain, including innovations that go beyond lighting.

The “Z” logo proves the certification of interoperable components. It provides a secure means to identify components that can be upgraded and serviced.

Since its founding 26 years ago, the agency’s branding process is built on this premise: for being a real asset, the brand strategy must be aligned with the overarching strategy of the organisation.

A powerful brand strategy presents a central unifying idea around which all behaviour, actions, and communications are aligned. If an organisation wants to be perceived in a certain way, everything must sustain that aspired identity.

When an active brand strategy is created and then implemented clearly and consistently, your brand becomes a real long-term asset for your organisation.

A strong brand enables you to communicate your DNA adequately to your targeted audiences.

inextremis.be helps you clarify and define a brand strategy that strengthens your organisation’s very existence.

The Belgian communication agency helps your organisation to convey the relevant message consistently in all of its communication.

More information:
https://www.zhagastandard.org/
http://www.inextremis.be

East Invest is a regional investment and trade facilitation project for the economic development of the Eastern Neighbourhood region, launched in the framework of the European Eastern Partnership initiative.

It targets Business support organisations and SMEs from the 6 Eastern Partnership countries (Armenia, Azerbaijan, Belarus, Georgia, Republic of Moldova, Ukraine), who have potential for developing mutual cooperation and investment relations with the European Union.

Its main objectives are:

- To promote and facilitate investment and economic cooperation at large between the EU and Eastern Partnership countries, and also between the 6 target countries.
- To create the “East Alliance”, mobilising business organisations from both sides to engage in a sustainable partnership and dialogue both within the private sector and towards the public authorities.
- To develop concrete activities that will generate immediate results for SMEs in the region.

East Invest is managed by the East Alliance consisting of 84 partners from the EU, Turkey and Eastern Partnership countries.

East Invest is a European Commission initiative, managed by Eurochambres. This project is funded by the European Union. East Invest runs since November 2010 and is entered in his second phase.

The visual identities of East Invest, East Invest 2 and East Alliance have been developed by the communication agency, Page in extremis in collaboration with the Eurochambres’ communication team.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

Source: http://www.inextremis.be