Communication Agency Brussels - Your Partner in Design and Brand

The pilot’s point of view

Developed almost ten years ago, the visual identity of the European Cockpit Association (ECA) is based on a final declaration: a powerful brand strategy presents a central unifying idea around which all behaviours, actions and communications are aligned.

The central unifying idea behind the identity of ECA is as follows: it is always the point of view of the pilot who is supported by the organisation. The European Cockpit Association was created in 1991 and is the representative body of European pilots at European Union (EU) level.
It represents over 40,000 European pilots among the National pilot Associations in 33 European states.

The European Cockpit Association represents the collective interests of its Member Associations at European level, striving for the highest levels of aviation safety and fostering social rights and quality employment for pilots in Europe.

The logo represents the view of the pilot on its altimeter, the flight instrument that displays aircraft altitude. A strong tagline “piloting safety” sustains the logo. A curved line —between the blue of the horizon and the white of the clouds— serves as a visual separator. It gives rhythm to the design for all the communication documents.

Most of the people think that branding is an esthetical exercise consisting of drawing a new logo and some graphic rules.
But the logo is just the visible tip of the iceberg: an integrated visual system must be built in conjunction with the development of a brand strategy.

An effective brand strategy presents a central unifying idea around which all communications are aligned. If an organisation wants to be regarded in a certain way, everything must support that aspired perception.
When a strong brand strategy is created and then implemented clearly and consistently, your brand becomes a real long-term asset for your organisation.

Since its foundation 26 years ago, the branding process of the communication agency inextremis.be has been built around this requirement: both the organisation strategy and brand strategy grow together toward a common goal.

A strong brand enables you to express your core values to your targeted audiences. The inextremis.be mission is to help you clarify and define a brand strategy that explains your organisation’s very existence.
As your brand guardian, inextremis.be will help your organisation to convey the appropriate message in all of its communication consistently.

#SmartStandards for smarter lighting, A new brand identity for the Zhaga consortium

The new brand is the result of a prolific rebranding process made within an intimate creative dialogue framework involving the Zhaga’s team, their members and the multidisciplinary staff of the communication agency inextremis.be.

The Zhaga Consortium is a global lighting-industry organisation that aims to standardise interfaces of components of LED luminaires, including LED light engines, LED modules, LED arrays, holders, electronic control gear (LED drivers) and connectivity fit systems.

Zhaga creates new opportunities for the lighting value chain, including innovations that go beyond lighting.

The “Z” logo proves the certification of interoperable components. It provides a secure means to identify components that can be upgraded and serviced.

Since its founding 26 years ago, the agency’s branding process is built on this premise: for being a real asset, the brand strategy must be aligned with the overarching strategy of the organisation.

A powerful brand strategy presents a central unifying idea around which all behaviour, actions, and communications are aligned. If an organisation wants to be perceived in a certain way, everything must sustain that aspired identity.

When an active brand strategy is created and then implemented clearly and consistently, your brand becomes a real long-term asset for your organisation.

A strong brand enables you to communicate your DNA adequately to your targeted audiences.

inextremis.be helps you clarify and define a brand strategy that strengthens your organisation’s very existence.

The Belgian communication agency helps your organisation to convey the relevant message consistently in all of its communication.

More information:
https://www.zhagastandard.org/
http://www.inextremis.be

DigiPLACE has a brand new logo!

DigiPLACE is an EU-funded project with a budget of €1 million aiming at creating a roadmap for a Digital Platform for Construction in Europe.

DigiPLACE is a framework allowing the development of future digital platforms as common ecosystems of digital services that will support innovation, commerce, etc.

DigiPLACE will define a Reference Architecture Framework for digital construction platform based on an EU-wide consensus involving a large community of stakeholders, resulting in a strategic roadmap for successful implementation of this architecture.

This project is the first-ever proposal targeting the digital transformation of the construction industry to receive EU funding from Directorate‑General for Communications Networks, Content and Technology (DG CONNECT).

CECE will be in charge of the project’s communication and dissemination activities.

CECE will be responsible for the project’s website, managing the social media, planning and organising events and disseminating project’s results.

CECE chooses the communication agency Page in extremis as its partner to carry out these tasks.

The DigiPLACE logo crystallises the first stage of this great adventure.

The logo is the result of an intimate collaboration between the CECE team and the creative unit of the communication agency.

Page in extremis has over 25 years of experience in guiding organisations on the road to defining and articulating their uniqueness.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

More information: www.inextremis.be

Move your body with the City of Brussels and Prosport!

The City of Brussels and Prosport organise the Brussels Sports Days, days of sports initiation in several neighbourhoods.

This Saturday, free animations and initiations will be organised in the various disciplines:

Sumo & Green Ninja Warrior // Slackline and skate park // Taekwondo // Rhythmic Gymnastics // Krav Maga // Boxing // Panna // Monowheel // Roller // Teen Bike // Zumba & Choup Dance

When: September 7th, 2019 from 13h to 18h

Where: Laeken Park - Avenue du Gros Tilleul and surroundings - 1020 Brussels.

Prosport —the association which promotes sports and organises related events— and the City of Brussels have entrusted Page in extremis with the mission to develop the visual identity of the Brussels Sports Days.

Page in extremis has over 25 years of experience in guiding organisations on the road to define and articulate their uniqueness.

The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:

www.inextremis.be

www.inextremisbranding.be

The added value of an adequate brand architecture

You might be assuming that your brand is too small-case to benefit from brand architecture. But brand architecture is not just for global corporations:  the idea behind brand architecture is to make your strategy clearer.

Any brands can see measurable improvements in performance by organising and hierarchising their visual expression. Despite your organisation’s size, an effective brand architecture enables you to segment your messages so that each of your target audiences hears what is specific for them.

When brands and sub-brands are architected in an intelligent, intuitive way, your communication efforts become efficient. Clearly articulating the names of your sub-brands and the messages they have increases the efficacy of your brand positioning.

A brand with clear brand architecture is a brand that is thinking about future growth. By building an intuitive brand architecture, you set the stage for an extension. Your brand becomes a modular entity fit for the addition of new sub-brands.  

There are various ways to architect a brand. Each architecture type offers a different approach to leverage (or not) the parent name.
With APPLiA, Home Appliance Europe, we have a strong master brand that leverages its strength with national associations that feature the master brand name modified by a national description.

APPLiA is a Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe.
It promotes the industry’s general mission to increase product innovation while reducing the environmental impact of appliances.
The APPLiA brand architecture capitalises on deep audience loyalty—its target audiences care about the brand promise they know and love.

The APPLiA brand is the result of a rebranding process made within an intimate creative dialogue framework involving the APPLIA’s team and the communication agency Page in extremis.

For APPLiA’s Director-General, Paolo Falcioni, the brand image is a logical consequence of an analysis of what the organisation is and how “an innovative, sustainable and forward-looking industry deserves to be represented”.

Since its founding 25 years ago, the agency’s branding process is built on this premise: both the organisation strategy and brand strategy must grow together toward a common goal.

An effective brand strategy presents a central unifying idea around which all behaviour, actions, and communications are aligned. If an organisation wants to be perceived in a certain way, everything must support that desired identity.
When an active brand strategy is created and then implemented clearly and consistently, your brand becomes a real long-term asset for your organisation.

A strong brand enables you to express your core values effectively to your targeted audiences.

Page in extremis helps you clarify and define a brand strategy that explains your organisation’s very existence. The Belgian communication agency helps your organisation to convey the appropriate message consistently in all of its communication.

More information:
http://www.inextremis.be

GIAL set up many years ago by the City of Brussels has just been renamed into i-CITY.

This is to highlight the fact that the association is no longer oriented “local administrations” as its origin but “City of Brussels”, a City (City) in its IT dimension (“i-”) with a high (high) level in its responses to the needs of citizens and users of the City, its administration and its elected officials.

The relationship between the association and the City is highlighted in the new logo that combines BXL and i-CITY, in the new slogan Brussels digital & citizen friendly, in his photographic style with the use of images of the City of Brussels in its material and, in its website (which uses as a sub-domain address Brucity, i-city.brucity.be).

The management contract signed in 2016 between the city and the association (the first between the city and one of its non-profit organisations) defined missions for the association. It is these missions that i-CITY must fulfil at best within mind the deadlines imposed by the BXL2021 project and the development of the new Brucity administrative centre.

i-CITY is getting ready to imagine the solutions and services of tomorrow for a digital Brussels, to allow all citizens simple, reliable and competitive access to the digital services of the City, and to sustain the City of Brussels in the realisation of its projects from conceptualisation to the implementation.

i-CITY has entrusted the branding agency, Page in extremis with the mission to guide the Brussels association in their rebranding process and the implementation of their new visual identity.

Page in extremis has over 25 years of experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

More information:
http://www.inextremis.be

Happy 30th anniversary to the French-speaking Brussels Parliament!

When it was created in 1831, Belgium was organised into a unitary but decentralised state: all powers were concentrated at the level of the national state, which discharged a certain number of powers over subordinate communities, namely the provinces and municipalities; the autonomy of these was controlled by the central authority.

The transition from a unitary state to a federal state took place in different stages and was the subject of six institutional reforms.

The French-speaking Brussels Parliament finds its origin in these institutional reforms. It is a full-fledged parliamentary assembly made up of the 72 elected French-speaking members of the Brussels Regional Parliament.

The French-speaking Brussels Parliament adopts decrees and regulations applying in Brussels to public or private French-speaking institutions active in Community matters.

The decrees have equal power to the laws in matters which concern in particular the assistance to the people, the health and the vocational training, as well as to the international treaties or agreements of cooperation concluded in these domains.

The scope of the decrees and regulations voted by the French-speaking Brussels Parliament is limited in the territory of the Brussels-Capital Region to institutions which, because of their organisation, are considered to be unilingual French.

To mark its 30th anniversary, the French-speaking Brussels Parliament has entrusted the communication agency Page in extremis with the creation of a logo that will be used throughout the year.

The collaboration between the French-speaking Brussels Parliament and the Page in extremis began twelve years ago, in 2006.

The creative team of the communications agency is very proud to establish and maintain exceptionally long-lasting relationships with the vast majority of its clients. This demonstrates the consistent quality of the agency’s services and the profound dedication of all its collaborators.

Page in extremis has over 25 years of experience in guiding organisations on the road to defining and articulating their uniqueness.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

More information: www.inextremis.be

Welcome to Liquid Gas Europe

AEGPL has changed its name and visual identity – but remains the European LPG Association, promoting the benefits of LPG as a clean, safe, and versatile energy source.

AEGPL becomes Liquid Gas Europe.

Liquid Gas Europe, the European LPG Association, is composed of national LPG associations; the main European LPG distributors, and equipment manufacturers.

With the support of its working groups of industry experts, Liquid Gas Europe is actively involved in concrete initiatives and programs to ensure the sustainable, safe and efficient development of LPG in Europe.

Liquid Gas Europe designs,develops, and delivers projects aimed at educating the public on the benefits of LPG. Liquid Gas Europe also connect the industry with the media and produce campaigns promoting the advantages of a higher uptake of LPG as a source of energy.

Liquid Gas Europe has entrusted the communication agency, Page in extremis with the mission to create a new name, logo and a dynamic visual system for their association.

Page in extremis has over 24 years of experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

More information:
https://www.liquidgaseurope.eu
http://www.inextremis.be

10 years for the programme Wine in Moderation: what an achievement!

From the very beginning in 2008, the Wine in Moderation programme has aimed to make a measurable contribution to the way people approach the wine, and to reducing the abuse of alcohol.

The progress made has been recognised and referenced as good practice by national, European and international authorities, but with success comes responsibility.

Wine in Moderation programme continues to gain momentum and has been established as the reference in Sustainability and Social Responsibility within the worldwide wine business.

The WiM Association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages conveyed by the Association and their visual expressions.

Located in Brussels, Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and European associations.

More information:
http://www.inextremis.be

Happy Birthday, Child Focus!

Child Focus was born 20 years ago on March 31, 1998.
Over the past years, the foundation has handled no less than 67,913 cases including 21,360 fugues, 6,003 international parental abductions, 10,488 disappearances of unaccompanied foreign minors, 468 abductions by a known third and 55 abductions or attempts by an unknown third party.

In addition to the treatment of 23,767 reports of suspected child pornography, Child Focus intervened 1,380 times in cases of sexual exploitation of minors.

Today, the Belgian organisation remains vigorously active in the fight against disappearance and sexual exploitation in cooperation with the police, the judiciary and the welfare sector.

“The real challenge remains to eradicate the disappearances and the sexual exploitation in the world,” said Heidi De Pauw, Director-General for Child Focus. That explains why, in the years to come, Child Focus will focus more than ever on the prevention of these phenomena through prevention and awareness actions.

The communication agency Page in extremis wishes a happy anniversary to the Belgian association.

In 2006, Page in extremis had started to collaborate with Child Focus. During many years, the creative team developed various publications and annual reports in close collaboration with the Child Focus’ communication team, and in particular with two exceptional people, Maryse Rolland and Daniel Cornelis.

In 2012, the communication agency updated the visual identity of the association and defined with Dirk Depover, Chief Communication Officer, all the rules for using the various visual components of the Child Focus identity within the framework of a valuable and easy-to-use graphic chart.

Thus, we can say in a certain way that this long-term collaboration marked the DNA of the communication agency.
Page in extremis is very proud and honoured to had had the chance to contribute to a piece of the story of Child Focus.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

For more information:
http://www.inextremis.be

Zoom on a rebranding

After 60 years of history and technological revolution, the home appliance sector in Europe is now represented by the fully modernised association APPLiA.

The significant change was celebrated by more than 200 policy makers, manufacturers, NGOs and other stakeholders on 7th March at the belVUE museum in Brussels.

The renaming and the rebranding is the result of a successful one-year process handled by the APPLiA team in close collaboration with the communication agency Page in extremis.

The preliminary works started with an identity audit and two surveys targeting each the internal and the external stakeholders of the association. Then the effort concentrated on the definition of an effective brand strategy and its alignment with the strategy of development of the organisation.

A series of video capsules with interviews of the APPLiA staff that highlight the fundamentals of the rebranding is available. You can discover the first two at the following links:

https://www.youtube.com/watch?v=EzB5r2mlLgo
https://www.youtube.com/watch?v=ZY8bNmL-iSw

If you want to feel better the spirit of the new brand, here is the launching video:
https://www.youtube.com/watch?v=G2ocWYrDAek

Experience or relive the first hours during the launching event, click here for the wrap-up video:
https://www.youtube.com/watch?v=NJgGLCdA8mI

Living the new brand, browse the APPLiA brand new website: http://www.applia-europe.eu

Your organisation needs to differentiate to stand out from the crowd.  But being different is not enough; you also need to be relevant.
Your brand identity should express what your organisation stands for. To succeed you need a reliable partner.
One who brings experience, enthusiasm and perspective to the table.

Page in extremis turns brands into valuable assets and ensure that they are in alignment with your strategic objectives.
The communication agency has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

For more information:
http://www.inextremis.be

After 60 years of history, the home appliance sector in Europe will be represented by the fully modernised association, now called APPLiA.

For APPLiA’s Director-General, Paolo Falcioni, the new brand image is a logical consequence of an analysis of what the organisation is and how “an innovative, sustainable and forward-looking industry deserves to be represented”.

APPLiA will be aiming at completing an ambitious mission: to represent the sector, to unify its diverse members into a single, dynamic, political actor, to shape European policy and to empower policymakers by providing them with the knowledge they need to make informed decisions.

The new brand APPLiA is the result of a nearly one-year- long rebranding process made within an intimate creative dialogue framework involving the APPLIA’s team and the communication agency Page in extremis.

Since its founding 24 years ago, the agency’s branding process is built on this premise: both the organisation strategy and brand strategy must grow together toward a common goal.

An effective brand strategy presents a central unifying idea around which all behaviour, actions, and communications are aligned. If an organisation wants to be perceived in a certain way, everything must support that desired identity.
When an active brand strategy is created and then implemented clearly and consistently, your brand becomes a real long-term asset for your organisation.

A strong brand enables you to express your core values effectively to your targeted audiences.

Page in extremis helps you clarify and define a brand strategy that explains your organisation’s very existence. The Belgian communication agency helps your organisation to convey the appropriate message consistently in all of its communication.

More information:
http://www.applia-europe.eu
http://www.inextremis.be
https://www.euractiv.com/section/energy-environment/video/bye-bye-ceced-welcome-applia/
https://www.theparliamentmagazine.eu/articles/partner_article/applia/bye-bye-ceced-hello-applia