How to create a living Brand?
A dynamic identity can be the solution!
Everything changes in this connected world.
To survive, Brands need to adapt to their fast-changing environment.
Brands change, learn and adapt.
Logos are now defined in terms of...

How to create a living Brand?

A dynamic identity can be the solution!

Everything changes in this connected world. 

To survive, Brands need to adapt to their fast-changing environment. 

Brands change, learn and adapt. 

Logos  are now defined in terms of relationships. 

To set a few recognizable elements may leave room to play with others, thus creating a dynamic identity. Logo’s various colours and graphic elements help sharpen the identity of the Brand they represent. 

When previously defined, these components help specify an identity and differentiate the Brand.

Related to the Prosport logo, all of its iterations serve to strengthen the energic vibe that is synonymous to sports and events. 

The lettre “P” is like a container holding dynamic content. 

Opening up two of the components (logo’s colours and internal graphic elements) and letting it be influenced by external inputs can lead for more living input.

Page in extremis is specialised in corporate and institutional communication. We build strong corporate and institutional brands and help you refresh, with great success, your existing identity programme.

Branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that things that creates a visual identity system.

Source: http://www.inextremis.be

One of the best known organisations in the Brussels Real Estate world is changing its name. The Brussels’ government’s Regional Development Company – SDRB – is now ‘citydev.brussels’ and has a brand new logo.
In announcing this on Monday {1/10/2013},...

One of the best known organisations in the Brussels Real Estate world is changing its name. The Brussels’ government’s Regional Development Company – SDRB – is now ‘citydev.brussels’ and has a brand new logo. 

In announcing this on Monday {1/10/2013}, Citydev said it intended to play a preponderant role in the ‘development of a Region in which it is good to live’.

First created some forty years ago, the organisation felt that the name SDRB was becoming too easily confused with other similar acronyms. 

The new logo responds to the desire of the Region to have the logos of all associated public institutions in line with the graphic chart adopted during the launch of the city marketing plan in 2012.

The spiral of the logo represents the harmonious development of the city, enclosed in a ‘volume’ which alludes to the densification which may be necessary. 

The name ‘citydev’ appeared to be obvious, and reflects the fact that the institution is involved in the development of both business property and residential projects. 

These are often in the form of mixed use developments, also in line with the Region’s desire to avoid creating zones which offer only one function.

Extract from “http://pro-realestate.be”

More info: http://www.inextremis.be

GS1 is an international association with member organisations in over 100 countries. GS1 is dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains globally and...

GS1 is an international association with member organisations in over 100 countries. GS1 is dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains globally and across sectors. 

The GS1 system of standards is the most widely used supply chain standards system in the world.

GS1 helps all stakeholders in the healthcare sector to develop standards to make the healthcare supply chain safer and more efficient.

Twice a year, GS1 Healthcare organises a conference. In October, the event is held in San Francisco, US.

In close relation with the GS1 communication team, Page in extremis has developed the graphic design and produced the communication material for the event.

Page in extremis, Brussels-based, is the communication agency which, for several years, has closely helped the GS1 Global Office designing and developing efficient communication media.

Page in extremis is a communication agency specialised in corporate and institutional communication which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are. 

Source: http://www.inextremis.be

One of the best known organisations in the Brussels Real Estate world is changing its name. The Brussels’ government’s Regional Development Company – SDRB – is now ‘citydev.brussels’ and has a brand new logo.
In announcing this on Monday {1/10/2013},...

One of the best known organisations in the Brussels Real Estate world is changing its name. The Brussels’ government’s Regional Development Company – SDRB – is now ‘citydev.brussels’ and has a brand new logo. 

In announcing this on Monday {1/10/2013}, Citydev said it intended to play a preponderant role in the ‘development of a Region in which it is good to live’.

First created some forty years ago, the organisation felt that the name SDRB was becoming too easily confused with other similar acronyms. 

The new logo responds to the desire of the Region to have the logos of all associated public institutions in line with the graphic chart adopted during the launch of the city marketing plan in 2012.

The spiral of the logo represents the harmonious development of the city, enclosed in a ‘volume’ which alludes to the densification which may be necessary. 

The name ‘citydev’ appeared to be obvious, and reflects the fact that the institution is involved in the development of both business property and residential projects. 

These are often in the form of mixed use developments, also in line with the Region’s desire to avoid creating zones which offer only one function.

Extract from “http://pro-realestate.be”

More info: http://www.inextremis.be

"Knowing that brands need to constantly adapt to their fast-changing environment in order to survive, why do so few companies have a dynamic identity?"

— I. van Nes in Dynamic Identities — How to create a living brand

Prosport entrusted Page in extremis with the rebranding of its corporate identity.
Within the city of Brussels, Prosport is in charge of the promotion of the King Baudouin Stadium. Prosport ensures a maximum occupancy of the biggest Belgian stadium...

Prosport entrusted Page in extremis with the rebranding of its corporate identity.

Within the city of Brussels, Prosport is in charge of the promotion of the King Baudouin Stadium. Prosport ensures a maximum occupancy of the biggest Belgian stadium by organising non-sporting events. The association reconciles the demands from private firms with the needs of the city administration.

The renewed brand is conceived to become a platform where like-minded people come together. The goal is to share an experience that creates an emotional positive attachment.

The communication agency has created a dynamic system: the graphic designers have defined one recognisable component and leave room to play with the others.

Internet, social media and technical innovation have given brands the opportunity to behave like living organisms.

Page in extremis is a communication agency specialised in branding and development of digital and classic media.

The communication agency based in Brussels has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

Source: http://www.inextremis.be

The Centre for Equal Opportunities and Opposition to Racism is a public institution that aims to promote equal opportunities and that fights any type of exclusion, restriction or preferential treatment based on legally stipulated criteria.The Centre...

The Centre for Equal Opportunities and Opposition to Racism is a public institution that aims to promote equal opportunities and that fights any type of exclusion, restriction or preferential treatment based on legally stipulated criteria.The Centre also oversees the respect of the fundamental rights of foreign nationals and observes the nature and scope of migration flows.  Furthermore the Centre stimulaties the fight against human trafficking.

The Communication Agency, Page in extremis has developed the logo and the visual identity of a 3-year campaign on diversity handled by the Centre for Equal Opportunities and Opposition to Racism.

Page in extremis is a Brussels-based communication agency. The agency builds brands and strengthens the reputation of leading corporations, institutions and associations. 

Through (re-)Branding, interactive Media and Print Design, we help you build your own visual communication program.

Source: http://www.inextremis.be

The Brussels Regional Development Agency (BRDA) has entrusted Page in extremis with the task of designing, writing, and producing their annual report.
The BRDA is a para-regional public institution that focuses on two activities:
1) Economic...

The Brussels Regional Development Agency (BRDA) has entrusted Page in extremis with the task of designing, writing, and producing their annual report.

The BRDA is a para-regional public institution that focuses on two activities:

1) Economic expansion

The mission is to support economic development and employment in the Brussels-Capital Region. Its activities are concentrated on infrastructure for accommodating companies, especially scientific and industrial parks and buildings for companies.

2) Urban renewal

The mission consists of producing housing units for middle-income inhabitants in districts lacking residential construction. These housing unit projects are executed thanks to a partnership between the public and the private sector.

An online version of the report will be released in September.

Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, the communication agency, specialised in corporate and institutional communication, is also in charge with the renewal of the BRDA brand. A new identity is on the way…

Source: http://www.inextremis.be

The 2012 Child Focus Annual Report has been released. The brochure follows the visual identity that was refreshed last year by the Belgian communication agency Page in extremis.
Page in extremis is a leading corporate and institutional communication...

The 2012 Child Focus Annual Report has been released. The brochure follows the visual identity that was refreshed last year by the Belgian communication agency Page in extremis.

Page in extremis is a leading corporate and institutional communication agency.

The agency advises, creates and develops:

- Graphic identity strategy and design (branding),

- Innovative and digital media (website, interactive brochure…),

- Printed media (reports, brochures, magazines…).

Page in extremis works at the intersection of strategic imagination, intuition, design excellence and experience.

Source: inextremis.be

"Branding or re-branding enabled nonprofits to clarify the values and sense of purpose of the organization and to communicate its message in simple terms"

— M. Schultz, YM Antoniri, FF Csaba in Corporate Branding, Towards the second wave of corporate branding…

NOHA has an invigorating new visual identity and a refreshed logo!
NOHA is an international association of universities with the aim to enhance professionalism in the Humanitarian sector, by promoting Humanitarian values and providing certificated...

NOHA has an invigorating new visual identity and a refreshed logo!

NOHA is an international association of universities with the aim to enhance professionalism in the Humanitarian sector, by promoting Humanitarian values and providing certificated high level courses, as well as promoting research and policy papers on key humanitarian issues.

NOHA is supported by the EU through DG Humanitarian Aid & Civil Protection - ECHO and DG for Education and Culture.

The new identity has been developed by the communication agency, Page in extremis. During the process, the Human Centered Approach has been the core idea for the visual design development.

Alongside the logo, a new tagline has been defined: “A Commitment to Humanitarian Excellence”. The new website will be soon published.

Based in Brussels, Page in extremis is a communication agency specialised in corporate and institutional communication. The multidisciplinary team creates and refreshes logos and innovative brands, and developes digital and classic media.

Source: http://www.inextremis.be

As the International Confederation of Private Employment Agencies, Ciett is the authoritative voice representing the interests of agency work businesses.
Founded in 1967, Ciett consists of 47 national federations of private employment agencies and 8...

As the International Confederation of Private Employment Agencies, Ciett is the authoritative voice representing the interests of agency work businesses. 

Founded in 1967, Ciett consists of 47 national federations of private employment agencies and 8 of the largest staffing companies worldwide.

Ciett and the communication agency Page in extremis have closely work to the renewal of the look and feel of their publications.

Page in extremis is specialised in institutional and corporate communication.

The interdisciplinary team can help you refresh your visual identity and produce your digital and classic media.

Source: http://www.inextremis.be

"Understanding and embracing the essence of an organization is at the heart of branding"

— C. Onaindia & B. Resnick in Designing B2B Brands

The EPA Network has a new logo !
The EPA Network is an informal grouping bringing together the heads and directors of environment protection agencies and similar bodies across Europe. The network exchanges views and experiences on issues of common...

The EPA Network has a new logo !

The EPA Network is an informal grouping bringing together the heads and directors of environment protection agencies and similar bodies across Europe. The network exchanges views and experiences on issues of common interest to organisations involved in the practical day-to-day implementation of environmental policy.

Page in extremis has developed a new identity for the EPA network.

The communication agency is specialised in institutional and corporate branding.

The multidisciplinary team of Page in extremis creates and refreshes corporate and institutional brands and developes digital and classic media.

The agency, located in Brussels has proven track records of rebranding and development of digital and print communication media. Discover their creations displayed on this blog.

"Not having a cohesive design strategy means creating reactive, not proactive, work— hastily developed designs that meet only the immediate needs of the client, with no thought of the future.
This results in a lack of a unified visual brand presence for the client over time."

— T. L. Stone in Concept Development, Managing the Design Process