— W. Olins and E. Selame in The Corporate Identity Audit — A Set of Objective measurement Tools for Your Company’s Image and Reputation
— G. Gibbons in The social value of brands — Brands and Branding, The Economist
— L. Percy in Strategic Integrated Marketing Communications
Why is the branding of an event so important?
A strong brand for your event is a promise. Promises build expectations. People are ready to invest in something they feel valuable. Make your event’s commitment clear and inspirational!
A specific logo and a unique visual identity for your event will set you apart from the crowd, making you stand out from similar communication activities.
A distinctive graphical personality makes your event remarkable and recognisable.
It helps to create loyalty and emotional connections.
After it’s over, the visual identity of the event will help make it being easily recognisable on photos and videos that were taken during and will be shared after the event.
Convinced of the greater impact for a personalised event, the European Union Agency for Railways has asked the Communication agency Page in extremis to develop a digitally animated logo for the Control Command and Railway Communication Conference 2017 (CCRCC 2017). The logo has been built respecting the coherence with the visual identity of the European Union Agency for Railways.
Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your messages into brilliant and adequate visual systems.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
For more information:
www.inextremis.be
www.inextremisbranding.be
A night race, a drones competition and a boxing championship: the City of Brussels had intended to mark the spirit with the first edition of the Brussels Sports Night, which took place on 23 September.
The concept was simple: bring together the Brussels people around thirty different sports in emblematic places of the capital.
An innovative project that included the Brussels Night Run, this race proposes a course of eight kilometres in the centre of the capital.
A race in the night of Brussels that was lit only by headlamps and fluorescent t-shirts, distributed to the seven thousand motivated who had registered online.
The City of Brussels had entrusted the communication agency, Page in extremis with the mission to create a logo and a dynamic visual system for the first edition of the Brussels Sports Night.
Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
For more information:
www.inextremis.be
www.inextremisbranding.be
— J. Hegarty in Hegarty on Advertising
— Elaine Fogel, in Beyond Your LOGO: 7 Brand Ideas That Matter Most for Small Business Success
A dynamic and digital logo for the SERA conferences and Convention!
SERA Regional Conferences and Convention is a joint initiative of the European Commission and the European Union Agency for Railways in collaboration with Ministries for Transport, National Safety Authorities, and Industry Associations.
The technical pillar of the 4th Railway Package introduces one single process for cross-border vehicle authorisation in Europe.
Market participants in Europe demanded to learn about the advantages of this new regime before to lend it their support – as one of the key challenges for this process is the transposition of European legislation into national law, which will have to be ended by 2019/2020.
In July 2017, the implementing acts that lay the foundation for these European processes needed to be voted by the EU Member States in the Railway Interoperability and Safety Committee (RISC).
In and get a full-hearted buy-in of national decision makers for the new European processes, it was necessary to engage in an open an intense debate and put forward clear information about these new processes.
From April to June 2017, the European Commission and the European Union Agency for Railways had therefore launched a series of regional debates, where stakeholders can voice their opinions and doubts in their native language, and get a clear idea of the benefits of the new process.
The communication agency, Page in extremis was designated to develop a visual identity for the European initiative.
Five conferences took place, each organised in distinct EU regions:
- SERA Regional Conference East Mediterranean in Budapest
- SERA Regional Conference Baltic Nordic in Helsinki
- SERA Regional Conference West Mediterranean in Valletta
- SERA Regional Conference Central in Berlin
- SERA Regional Conference North Sea in Amsterdam
The final insights were debated in Brussels at the SERA Convention.
An iterative logo was conceived by page in extremis to express the informative step-by-step process visually:
Developed in close collaboration with the European Union Agency for Railways communication team, the visual identity of the SERA initiative has been considered as very successful amongst the stakeholders.
Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
For more information:
www.inextremis.be
www.inextremisbranding.be
— Sir Richard Branson
— H. Schultz in Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
— Hitchens, Julia; Hitchens, Paul. in Successful Brand Management In A Week
— J. Smart in Clarity — Clear Mind, Better Performance, Bigger Results
— L. Percy in Strategic Integrated Marketing Communications
— P. Temporal in Branding for the Public Sector — Creating, building and managing brands people will value
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
Discover our website www.inextremis.be
Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
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