Communication Agency Brussels - Your Partner in Design and Brand

Four dates for Brussels Sports Days and a new logo!

Four days, four districts and be initiated to the sport you want: that is the program of the Brussels Sports Days organised by the City of Brussels!

The City of Brussels invites you to a real sports village.
Come and test yourself on a run of 100 meters distance, and being initiated free of charge by professionals to other sporting disciplines: golf, basketball, taekwondo and petanque.

The ambience will also be musical and dancing with the salsa entertainment while the smaller ones will enjoy the joys of the inflatable castle.

Four dates to mark in your agenda:
April, 29: Square Palfyn;
May, 6: Pietonnier de Bruxelles;
May, 25: Atomium;
July, 1: Bois de la Cambre.

The City of Brussels has entrusted the communication agency, Page in extremis with the mission to create a new logo and a dynamic visual system for the new edition of the Brussels Sports Days.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
www.inextremis.be
www.inextremisbranding.be

A Brand Audit! For what purpose?

An organisation is like a living body; it grows, changes, and evolves over time. Staffs, leaders, and divisions develop their own interpretation of the purpose and temperament of the brand. The result of this evolution can be a fundamental misalignment of organisational efforts.

A designer’s job is to take a message and communicate it visually. If he receives poor guidance or dissonant information, the results will not have the desired impact.

A new visual solution is also especially crucial when an organisation is introducing a new vision or a new core idea. The new visual identity must represent a new reality.

But how to know when to operate a rebranding exercise?

The best practice is to drive a Brand Audit.
A brand audit is a thorough analysis of a brand’s current position compared to its paired organisations and a review of its effectiveness. It helps you determine the strength of your brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of Global Organisations, European Associations and leading Corporations.

For more information:
www.inextremis.be

The newly updated version of the CER ‘Who We Are’ brochure introduces the European Association and outlines key facts and figures on the European railway sector in different areas including infrastructure, passenger and freight transport, economics, environment, interoperability and safety.

CER’s role is to represent the interests of its members on the EU policy-making scene, in particular, to support an improved business and regulatory environment for European railway operators and railway infrastructure companies.

CER brings together more than 70 railway undertakings, their national associations as well as infrastructure managers and vehicle leasing companies.

CER members represent 73% of the European rail network length, 80% of the European freight business and 96% of rail passenger operations in Europe.

In 2015, Page in extremis, the Belgian communication agency, specialised in branding, has strengthened the visual identity of CER, The Voice of European Railways.

Page in extremis is specialised in corporate and institutional communication. The communication agency builds strong corporate and institutional brands and helps you refresh, with great success, your existing identity programme.

Branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a consistent visual identity system.

Source: 

http://www.cer.be
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

Vision, mission and values statements are useful communication tools for any international organisation like institutions, associations or global corporations. These statements can guide your way to interact and communicate to all of yours stakeholders.

If vision and mission statements are now well understood, the utility of values for the organisation has indeed been misinterpreted. If values are fundamental to people, then they should be essential to organisations.

Brands are about meanings, and nothing except values generates and supports better meanings. Nothing surprising that the best brands in the world are built on distinctive and very stable values.

Value is a concept or a principle that seems important enough to guide employee behaviour and decision-making inside the organisation.

Value acts as a compass and a constant reference for your brand’s expression and development as you move forward. They also provide a strong anchor for your external stakeholders’ relationship with your organisation.

To be used efficiently and reinforce your communication impact, values must satisfy the test of certain criteria.

Here is a list of questions to which you could submit each of your organisational value: Is this value genuine? Is this value liveable? Is this value compelling internally? Will this value mean something to your external stakeholders? Is this value relevant to your brand? Does this value contribute to you being distinctive as a brand? Does this value have sustainability? Can you communicate this value to people? Would you fight to preserve this value?

Based in Brussels, the communication agency Page in extremis can help you set up a value system that will allow your communication team to maintain a high level of engagement within all your staff and with your external stakeholders.

Page in extremis has over 22 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and global corporations.

More:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be