"The greater the value that is placed upon design, the more value it will return to the brand"
— P. Hitchens and J. Hitchens in Successful Brand Management
"The whole notion of a customer’s journey with a brand has changed. And focus on the journey a customer takes across the fast multiplying brand touch points has become integral to helping drive and understanding of “brand-ness” into the organisation and beyond"
— A. P. Adamson in Brand Digital — Simple ways top brands succeed in the digital world
"How do you eat an elephant? One bite at a time. The same goes for branding. Growing a (…) Brand is a process"
— J. Miller in Sticky Branding — 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand
The Key to Making Your Kid a Star Athlete!
In association with the Sporting school of the ULB and numerous sports clubs, the Sports service of the City of Brussels organises various sports training courses for young people from 8 to 16 years old.
These sports holidays address young people with residence on the territory of the City of Brussels or enrolled in a school situated in the area of the City. It can also involve young members of a Brussels sports circle.
These quality activities aim at the initiation and perfection in diverse sports: multisports, tennis, football, rugby, athletics, rowing, sailing.
The brochures of information with registration forms are distributed before every school holiday at the House of Sports, in schools, sports centres of the City and the swimming pools.
The brochures are the result of the collaboration between three partners: the Sports service of the City of Brussels, the association Prosport, and the communication agency, Page in Extremis.
The publications follow the look and feel of Prosport developed by the branding company, Page in extremis.
Within the city of Brussels, Prosport is the organisation in charge of the promotion of the biggest football stadium in Belgium, the King Baudouin Stadium. Prosport ensures a maximum occupancy of the arena by organising events.
The renewed brand Prosport is conceived to become a platform where like-minded people come together. The goal is to share an experience that creates a positive emotional attachment.
The communication agency, Page in extremis has created a dynamic visual system: the graphic designers have defined one recognisable component and leave room to play with the others.
The Internet, social media and technical innovation have given brands the opportunity to behave like living organisms.
Page in extremis has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
For more information:
www.inextremis.be
www.inextremisbranding.be
"Internet TVs do not require any special viewing glasses, but they do require the consumer to be “digitally competent”"
— G. A. Moore in Crossing The Chasm — Marketing and Selling Disruptive Products to Mainstream Customers
"Business is always personal. We are—inside and outside of our work—reflections of our life experiences. And these events shape the way we think and behave"
— JR Little in Listening Brands — How Data is Rewriting the Rules of Branding
Toast to the new logo of the WiM Association!
WiM is an association founded in 2011 by the European wine sector to coordinate the European and global implementation of the programme “Wine In Moderation”.
WiM works to promote moderation and responsibility in wine drinking as a cultural and social norm, safeguarding the central place of wine in the gastronomic and cultural heritage of our societies while preventing and reducing alcohol abuse and the related harm.
As the communicator of their quality products and, as part of the self-regulation approach, the wine sector is the constant supporter of responsible communication and has defined a set of communication standards particular to the wine products.
The goal is to inform and educate about the inherited values of the wine culture as well as the social and health risks connected with excessive alcohol consumption and misuse thereby helping to make informed and responsible decisions about drinking compatible with a healthy lifestyle.
Today, WiM aggregates 18 members — among them, national associations, institutes and leading wine companies — highly respected for their excellence and their social responsibility commitment.
The WiM logo is a component of the communication strengthening coming from the collaboration between WiM and the strategic communication agency, Page in extremis.
Page in extremis has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
For more information:
www.inextremis.be
www.inextremisbranding.be
"Brand equity and brand value are often used as synonyms. But that is wrong. While the brand value describes the monetary value of a brand the equity is a set of soft factors that increases or decreases utility associated with a product and changes the purchasing decisions of prospective customers"
— M. Burger in Brand Equity and Brand Value — Explanation and Measurement
"For old brands, as for old people, memory becomes an increasing issue. When a brand forgets what it is supposed to stand for, it runs into trouble. The most obvious case of brand amnesia occurs when a venerable longstanding brand tries to replace its original formula with New Coke. The results were disastrous"
— M. Haig in Brand Failures — The truth About the 100 Biggest Branding Mistakes of All Time
"We each begin each day sipping or gulping a certain brand of coffee, showering with a specific brand of soap, eating a particular brand of yogurt topped with a selected brand of naturally healthy cereal. Nothing gets between us and our brands"
— L. Sartain and M. Schumann in Brand from the Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business
"Brands, like heroes, are complex and are driven by a number of values. Finding the single value that is most true within an organisation, the one that both consumers and employees will emotionally connect with, is one of the most difficult challenges facing any brand manufacturer or provider. Management, given its rational proclivities, needs the right tools to mirror the single most important value that distinguishes their brand against the backdrop of competitors"
— J. Signorelli in StoryBranding — Creating standout brands through the power of story
"The brand’s backstory describes when, where, and why the story takes place. It also identifies the reasons for the story being written in the first place, as it defines the problems and opportunities for the main characters of our story: the brand hero and its beneficiary, the prospect. The backstory is often referred to in marketing circles as the situation analysis"
— J. Signorelli in StroryBranding — Creating standout brands through the power of story
"When it works as it’s supposed to, consensual decision-making can lead to a stronger brand identity. Because the team, formed of individuals with different perspectives, represents the range of audiences you need to communicate with, when you do come up with an idea that speaks to most, if not all, members of the team, you can be reasonably sure you’ve found something that will appeal to a broad range of people"
— DK Hollan in Branding for Nonprofits — Developing Identity with Integrity
"When corporate branding works, it is intimately tied into the organisation’s identity. Knowing what creates the sense of “we” in your company allows you to authentically tell others what your brand stands for. But knowing who you are also requires intimate knowledge of how stakeholders see you. This is because external images interact with the ways in which employees think about their organisation"
— M. J. Hatch and M. Schultz in Taking Brand Initiative — How companies can align strategy, culture, and identity through corporate branding
"Without differentiation, you’re not communicating anything of substance to consumer. Without substance, they won’t have any reason to care about you, anything to say about you and, most importantly, any reason to make your brand come to life between themselves"
— I. Motee in 60 minute brand strategist — The Essential Brand Book for Marketing Professionals
