"Brands are not passive. They do not merely appear. They are about action. Going something. Choosing something. Believing something. They motivate people to buy. To choose. To vote. To commit. To recommend. To connect"

— L. Sartain and M. Schumann in Brand from the Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business

"In relation to corporate branding, the uniqueness paradox often results in identical and clichéd brand values, creating difficult conditions for differentiation. At the same times, focusing on the organisation's uniqueness leads to the risk of producing unrealistic and narcissistic perceptions of the organisation’s capabilities and relevance"

— M. Schultz, Y. M. Antorini and F. F. Csaba in Corporate Branding, Purpose / People / Process

Spadel group is the leading company in the mineral water market in Benelux.
The brands SPA, BRU, Brecon Carreg and Wattwiller are produced and marketed by Spadel Group.
The group is organised as a house of brands. The house of brands strategy...

Spadel group is the leading company in the mineral water market in Benelux.

The brands SPA, BRU, Brecon Carreg and Wattwiller are produced and marketed by Spadel Group.

The group is organised as a house of brands. The house of brands strategy involves an independent set of stand-alone brands each focusing on maximising the impact on a market. This strategy allows firms to position brands clearly on functional nbenefits and to dominate niche segment.

The brand architecture helps everyone in the organisation understand all the connections between corporate brand, sub-brands, and master brands.

In 2012, Page in extremis had been selected by Spadel Group to completely renew the graphic identity of Spadel Group.

Specialized in institutional and corporate communication, the experts team of the Belgian communication agency, Page in extremis, builds strong brands and helps you refresh your brand identity.

Page in extremis speaks about building brands, developing digital and print media and all those things that shape a visual identity.

More information: http://www.inextremisbranding.be

"Essentially, digital branding is the personality of our organization, service or product created by the sum of all experiences that an individual has with that brand. This still includes things such as visual identity, but now also includes much more important and influential touchpoint such as social media interactions and online reviews. Your logo may make you recognisable, but it is you overall brand that decides what I remember you for"

— D. Rowles in Digital branding — A complete step-by-step guide to strategy, tactics and measurement

"Life their partnerships; these mutually beneficial, respectful relationships meet the goals and objectives of both parties, while protecting and enhancing each partner’s brand meaning"

— J. S. Daw, C. Cone, K. Merenda and A. Erhard in Breakthrough NonProfit Branding — Seven Principles to Power Extraordinary Results 

"A picture may be worth a thousand words, but are they the right words?"

— DK Holland in Branding for Nonprofits — Developing Identity with Integrity

"Like branding, of which messaging is part, how you talk about your organization and programs requires dedication and consistency. Consistent messaging is the heart of System Marketing"

— B. Delaney’s in Nonprofit Marketing Handbook — A hands on guide to marketing & communications in nonprofit organizations

"Build: Engage and empower— Give staff and volunteers the power to “live” the brand meaning via daily actions and interactions.
- Make the brand meaning part of the hiring, training, and feedback process.
- Free your staff to focus on their role of building and being the brand"

— J. S. Daw, C. Cone, K. D. Merenda and A. Erhard in Breakthrough Nonprofit Branding — Seven Principles to Power Extraordinary Results

"Like an effective mission, a strong brand can help staff, members, and supporters stay focused on what’s most important to the organization. It provides a helpful framework for evaluating initiatives such as new programming and strategic partnerships"

— M. Levy in Building Your Brand — A Practical Guide for Nonprofit Organisations 

Page in extremis, the Belgian communication agency, specialised in branding, has strengthened the visual identity of CER, The Voice of European Railways.
CER’s role is to represent the interests of its members on the EU policy-making scene, in...

Page in extremis, the Belgian communication agency, specialised in branding, has strengthened the visual identity of CER, The Voice of European Railways.

CER’s role is to represent the interests of its members on the EU policy-making scene, in particular to support an improved business and regulatory environment for European railway operators and railway infrastructure companies.

CER members represent:

73 % of the European rail network length,
80 % of the European rail freight business,
96 % of rail passenger operations in Europe.

Page in extremis is specialised in corporate and institutional communication. The communication agency build strong corporate and institutional brands and help you refresh, with great success, your existing identity programme.

Branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a consistant visual identity system.

Source: http://www.inextremis.be

"While various members of your organization play key roles in messaging, visual brand identity, and integrated marketing communications, every single member of your organization has to understand and deliver on the third element: an agreed-upon set of consistent brand behaviors"

— M. Levy in Building Your Brand — A Practical Guide for Nonprofit Organizations

"Once an organization has established its new identity, the ongoing task of the branding team is to make sure that the brand is nurtured—that it remains fresh, effective, and on message as the brand story evolves"

— DK Holland in Branding for Nonprofits — Developing identity with Integrity

"Organizations who know who they are and what they stand for start any brand-building task from a position of strength. To build authenticity, agree on brand essence and apply it to every trademark, tagline, key message, and interaction. A brand is not a logo, but a logo should unlock positive associations and strengths"

— A. Wheeler and J. Katz in Brand Atlas — Branding Intelligence Made Visible

"Will you tell me a secret about the art world that will make me feel like an insider? The Mona Lisa has no eyebrows. It was the fashion in Renaissance Florence to shave them off"

— Charles Saatchi in Be the worst you can be — Life is too long for patience & virtue

"While many think that creating awareness is the first step to building a strong brand, the fact remains that it’s necessary to determine what meaningful difference you want your brand to represent in the minds of consumers before you start shouting about it"

— A. P. Adamson in Brand Digital — Simple ways top brands succeed in the digital world