— L. Sartain and M. Schumann in Brand from the Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business
— M. Schultz, Y. M. Antorini and F. F. Csaba in Corporate Branding, Purpose / People / Process
Spadel group is the leading company in the mineral water market in Benelux.
The brands SPA, BRU, Brecon Carreg and Wattwiller are produced and marketed by Spadel Group.
The group is organised as a house of brands. The house of brands strategy involves an independent set of stand-alone brands each focusing on maximising the impact on a market. This strategy allows firms to position brands clearly on functional nbenefits and to dominate niche segment.
The brand architecture helps everyone in the organisation understand all the connections between corporate brand, sub-brands, and master brands.
In 2012, Page in extremis had been selected by Spadel Group to completely renew the graphic identity of Spadel Group.
Specialized in institutional and corporate communication, the experts team of the Belgian communication agency, Page in extremis, builds strong brands and helps you refresh your brand identity.
Page in extremis speaks about building brands, developing digital and print media and all those things that shape a visual identity.
More information: http://www.inextremisbranding.be
— D. Rowles in Digital branding — A complete step-by-step guide to strategy, tactics and measurement
— J. S. Daw, C. Cone, K. Merenda and A. Erhard in Breakthrough NonProfit Branding — Seven Principles to Power Extraordinary Results
— DK Holland in Branding for Nonprofits — Developing Identity with Integrity
— B. Delaney’s in Nonprofit Marketing Handbook — A hands on guide to marketing & communications in nonprofit organizations
- Make the brand meaning part of the hiring, training, and feedback process.
- Free your staff to focus on their role of building and being the brand"
— J. S. Daw, C. Cone, K. D. Merenda and A. Erhard in Breakthrough Nonprofit Branding — Seven Principles to Power Extraordinary Results
— M. Levy in Building Your Brand — A Practical Guide for Nonprofit Organisations
Page in extremis, the Belgian communication agency, specialised in branding, has strengthened the visual identity of CER, The Voice of European Railways.
CER’s role is to represent the interests of its members on the EU policy-making scene, in particular to support an improved business and regulatory environment for European railway operators and railway infrastructure companies.
CER members represent:
73 % of the European rail network length,
80 % of the European rail freight business,
96 % of rail passenger operations in Europe.
Page in extremis is specialised in corporate and institutional communication. The communication agency build strong corporate and institutional brands and help you refresh, with great success, your existing identity programme.
Branding is a complex, multifaceted, and multi-disciplinary process.
Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a consistant visual identity system.
Source: http://www.inextremis.be
— M. Levy in Building Your Brand — A Practical Guide for Nonprofit Organizations
— DK Holland in Branding for Nonprofits — Developing identity with Integrity
— A. Wheeler and J. Katz in Brand Atlas — Branding Intelligence Made Visible
— Charles Saatchi in Be the worst you can be — Life is too long for patience & virtue
— A. P. Adamson in Brand Digital — Simple ways top brands succeed in the digital world