"A purely analytical approach to describing brands by using attributes is not helpful. Different people will interpret these brand profiles differently and, more importantly, these analytical descriptions won’t capture the essence of the brand"

— P. Steidl in Creating Brand Meaning: How to use Brand Vision Archetypes

The Small Farmers, Big Business Partnership has just renewed its logo.
Based on a shared vision and complementary expertise for sustainable approaches to poverty alleviation and food and nutrition insecurity, COLEACP, GIZ, SNV and UNIDO decided to...

The Small Farmers, Big Business Partnership has just renewed its logo.

Based on a shared vision and complementary expertise for sustainable approaches to poverty alleviation and food and nutrition insecurity, COLEACP, GIZ, SNV and UNIDO decided to establish the Small Farmers Big Business Partnership in 2012, with the aim to implement a joint approach that will more effectively tackle the barriers to inclusive agribusiness and growth in the developing world.  

Sustainable and inclusive agricultural value chains are essential to food and nutrition security, resilience, poverty alleviation and economic green growth.

For this, there is a need to re-think relationships between stakeholders along supply chains in order to ensure a world that can feed itself.

The Small Farmers Big Business Partnership’s common vision is that sustainable development must go hand in hand with the engagement of the private sector: encouraging Public/Private Partnerships in smallholder agricultural development and raising the capacities of private entrepreneurs, including commercial and smallholder farmers, to meet the increasingly complex requirements of domestic, regional, and international markets.

The Communication agency, Page in extremis, Brussels-based, is proud to contribute to this succesfull story with the creation and development of the new logo “The Small Farmers, Big Business" Partnership.

Programme branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a visual identity system.

Page in extremis is a communication agency specialised in corporate and institutional communication which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.

More information: http://www.inextremis.be

COLEACP (Europe-Africa-Caribbean-Pacific Liaison Committee)
GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)
SNV (SNV Netherlands Development Organisation)
UNIDO (United Nations Industrial Development Organization)

Within the city of Brussels, Prosport is the organisation in charge of the promotion of the biggest footbal stadium in Belgium, the King Baudouin Stadium (Brussels). Prosport ensures a maximum occupancy of the stadium by organising events.
The...

Within the city of Brussels, Prosport is the organisation in charge of the promotion of the biggest footbal stadium in Belgium, the King Baudouin Stadium (Brussels). Prosport ensures a maximum occupancy of the stadium by organising events.

The renewed brand Prosport is conceived to become a platform where like-minded people come together. The goal is to share an experience that creates an emotional positive attachment.

The communication agency, Page in extremis has created a dynamic visual system: the graphic designers have defined one recognisable component and leave room to play with the others.

Internet, social media and technical innovation have given brands the opportunity to behave like living organisms.

Page in extremis is a communication agency specialised in branding and development of digital and classic media.

The communication agency based in Brussels has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

More information: http://www.inextremis.be

"Every time customers experience a brand, it should feel familiar. Whether they are using a product, talking to a service rep, or making a purchase form their iPhone, the contact should feel cohesive. Alignment begins internally with adherence to a dynamic central idea"

— A. Wheeler and J. Katz in Brand Atlas — Branding Intelligence Made Visible

"Moments of truth determine success or failure, weakness or strength, loyalty or desertion, resolve or retreat. Moments of truth are not defined by companies or brands, but by everyday people whose experiences impact on their lives. The really smart companies in the world of branding accept that powerful brands are the only route to survival and differentiation"

— P. Temporal in Advanced Brand Management — Managing brands in a changing world

The European Aluminium Association has a new name: Aluminium Europe. Moreover a new brand identity has been developed around the concept of the Aluminium effect.
Do you want to know more about the Aluminium effect? A web teaser has just been...

The European Aluminium Association has a new name: Aluminium Europe. Moreover a new brand identity has been developed around the concept of the Aluminium effect.

Do you want to know more about the Aluminium effect? A web teaser has just been released. It was developed by the communication team of Aluminium Europe in close collaboration with the communication agency, Page in extremis.

Aluminium is used in a wide range of applications. Aluminium Europe represents the whole value chain of the aluminium industry in Europe.

Through environmental and technical expertise, economic and statistical analysis, scientific research, education and sharing of best practices, public affairs and communication activities, Aluminium Europe promotes the use of aluminium as a permanent material that is part of the solution to achieving sustainable goals.

Page in extremis is specialised in corporate and institutional communication. The communication agency is glad to participate to the brand implementation of Aluminium Europe by designing and developing the web teaser, the annual report and many other publications.

The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its partners and the best results.

Source: http://www.inextremis.be

"Any business, in any corner of the world, must create an experience to engage its employees before it can expect those employees to deliver the brand to customers. The key to employer brand is tapping the emotional essence of the company and its brand and using that emotional essence to frame and articulate the employee experience"

— L. Sartain and M. Schumann in Brand from The Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business

"Social networking is probably the most significant innovation in the last decade of online branding and is challenging all previous methods of brand communications"

— P. Temporal in Advanced Brand Management — second edition — Managing brands in a changing world

“Factories of the Future” is a European Union contractual public-private partnership supported through the Horizon 2020 research programme. The overall aim of the partnership is to enable a more sustainable and a more competitive European industry at...

“Factories of the Future” is a European Union contractual public-private partnership supported through the Horizon 2020 research programme. The overall aim of the partnership is to enable a more sustainable and a more competitive European industry at the centre of Europe’s economy – generating growth and securing jobs. The partnership will achieve this by supporting European manufacturing enterprises in strengthening their technological base.

“Factories of the Future” is industry-led with participation by small, medium and large enterprises, universities, research organisations and associations from across Europe who cooperate in pre-competitive, cross-broader projects focusing on production technologies from multiple sectors.

The research priorities of the partnership are identified in the “Factories of the Future 2020” roadmap which was developed by the European Factories of the Future Research Association (EFFRA) after Europe-wide consultations.

EFFRA is the representative of the private partners in the “Factories of the Future” public-private partnership (PPP). Launched by President Barroso in 2009, under the European Economic Recovery Plan, the “Factories of the Future” PPP represents a joint investment of close to €1 billion to facilitate pre-competitive European research on production technologies through pan-European consortia.

EFFRA was established by the MANUFUTURE Technology Platform and leading European industries. EFFRA is a non-for-profit industry driven association, promoting the development of new and innovative production technologies. It’s membership is composed of large industrial companies, SMEs, research organisations and related associations.

Page in extremis, Brussels-based, is proud to contribute to this succesfull story with the creation of the logo “Factories of the Future” Public Private Partnership.

Programme branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a visual identity system.

Page in extremis is a communication agency specialised in corporate and institutional communication which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.

More information: http://www.inextremis.be

"Taken to its logical conclusion, transparency strategy is really about reshaping organisational cultures, structures, and processes even products and services to prepare companies and organisations to meet new expectations for values- based behaviour in an increasingly transparent world"

— D. Tapscott and A. D. Williams in Radical Openness — Four Unexpected Principles for Success

Citydev.brussels is one of the best known organisations in the Brussels Real Estate world that focuses on economic expansion and urban renewal.
One of the missions of Citydev.brussels consists of producing housing units for middle-income inhabitants...

Citydev.brussels is one of the best known organisations in the Brussels Real Estate world that focuses on economic expansion and urban renewal.

One of the missions of Citydev.brussels consists of producing housing units for middle-income inhabitants in districts lacking residential construction.

These housing unit projects are executed thanks to a partnership between the public and the private sector.

Citydev.brussels has entrusted Page in extremis with the tasks of designing, writing, and producing an informational and promotional brochure based on their new visual identity.

The result is a vibrant and impactful publication which was made within an intimate dialogue framework involving the Belgian communication agency’s creative team and citydev.brussels’ communication team.

During the development process, the Belgian communication agency has applied the tools of the “Design Thinking’s” discipline.

Page in extremis had already contributed to the succesfull rebranding’s story of Citydev.brussels with the refreshment of the name and identity of the Brussels’ institution.

Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, the communication agency is specialised in corporate and institutional communication and helps differentiate your brand from the multitude.

More information: http://www.inextremis.be

Page in extremis congratulates EurEau for its 40th birthday!
EurEau is the voice of Europe’s drinking water and waste water service operators. The EurEau’s members provide water services to more than 400 million people and reflect the diverse private...

Page in extremis congratulates EurEau for its 40th birthday!

EurEau is the voice of Europe’s drinking water and waste water service operators. The EurEau’s members provide water services to more than 400 million people and reflect the diverse private and public water service industry across Europe.

EurEau brings together national associations, representing water supply and waste water services in EU and EFTA countries.

Page in extremis, Brussels-based, is proud to contribute to this succesfull story with the refreshment of the identity of the organisation.

Branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a visual identity system.

Page in extremis is a communication agency specialised in corporate and institutional communication which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.

More information: http://www.inextremis.be

"The brand is the most important and sustainable asset of any organisation — whether a product- or service-based corporation or a not-for-profit concern — and it should be the central organising principle behind every decision and every action"

— R. Clifton in Brands and Branding

"Brand management is a non-stop job and involves keeping one eye on the big picture in terms of vision, but at the same time meticulously managing the day-to-day detail of all brand activities. Sometimes brand managers, in their eagerness to do something new for or with the brand, get influenced by creative ideas that can appear great but may potentially cause brand damage"

— P. Temporal in Branding for the Public Sector — Creating, building and managing brands people will value

Citydev.brussels is one of the best known organisations in the Brussels Real Estate world that focuses on economic expansion.
The mission consists to support economic development and employment in the Brussels-Capital Region.
The activities are...

Citydev.brussels is one of the best known organisations in the Brussels Real Estate world that focuses on economic expansion.

The mission consists to support economic development and employment in the Brussels-Capital Region.

The activities are concentrated on infrastructure for accommodating companies, especially scientific and industrial parks and buildings for companies.

Citydev.brussels has entrusted Page in extremis with the tasks of designing, writing, and producing an informational and promotional brochure based on their new visual identity.

During the development process, the Belgian communication agency has applied the tools of the “Design Thinking’s” discipline.

Page in extremis had already contributed to the succesfull rebranding’s story of Citydev.brussels with the refreshment of the name and identity of the Brussels’ institution.

Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, the communication agency is specialised in corporate and institutional communication and helps differentiate your brand from the multitude.

More information: http://www.inextremis.be