"The scale of adoption of branding has been breathtaking. An activity that for three-quarters of the 20th century was mainly confined to consumer goods and services now features in industrial and business-to-business sectors, the public and voluntary sectors, utilities and non-governmental organisations"

— R. Clifton in Brands and Branding (The Economist)

"Interestingly, the UK government has put together a Template Twitter Strategy for Government Departments which describes “Why and how (They) intend to establish and manage a corporate presence” on Twitter. Definitely a must-read for any EU player"

— C. De Cock in ilobby.eu — Survival Guide to EU Lobbying

"Certainly there is a strong need for any public sector brand to develop a robust online brand communications strategy, which has to be capable of working on a 24-7-365 basis"

— P. Temporal in Branding for the Public Sector — Creating, building and managing brands people will value

"The terms brand value and brand equity are often used as synonyms, but that is not correct. Brand value only describes the financial value of a brand. This financial value has different causes. The brand equity is only one of these causes"

— M. Burger in Brand Equity and Brand Value — Explanation and Measurement

"Focus plays an important role in bringing clarity to brand identity and brand image and helps achieve brand integrity, contributing in turn to organisational cohesion and trust"

— N. Laidler-Kylander and J. Shepard Stenzel in The Brand Idea

"When conducting an audit, designers should first determine what areas they will benchmarking. Will it be solely the visual design, or the messaging? Criteria for deciding what makes one piece more effective than another should also be agreed upon at the outset of discussions"

— D. Holston in The Strategic Designer — Tools and techniques for managing the design process

“Big Research News” is a digitale newsletter designed and produced by the Communication agency Page in extremis.
The Breast International Group (BIG) is an international non-profit organisation for academic breast cancer research groups from around...

“Big Research News” is a digitale newsletter designed and produced by the Communication agency Page in extremis.

The Breast International Group (BIG) is an international non-profit organisation for academic breast cancer research groups from around the world.

Global collaboration is crucial to make significant advances in breast cancer research, reduce unnecessary duplication of effort, share data and enable collaboration of scientists across borders, contribute to the faster development of better treatments, and increase the likelihood of cures for patients.

BIG encompasses 55 member groups worldwide, which are breast cancer focused collaborative research groups or data centres. Some BIG groups are regional, some are national and several are international. Each is associated with several to several hundred member hospitals and investigators. This represents several thousand institutions worldwide.

Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.

The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations. 

Page in extremis is based in Brussels and has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

More information: http://www.inextremis.be

The “Migratory Species Champion Programme” has been launched. The visual identity of the campaign is signed by the communication agency Page in extremis.
The campaign is conduct by the CMS Secretariat under the aegis of the United Nations Environment...

The “Migratory Species Champion Programme” has been launched. The visual identity of the campaign is signed by the communication agency Page in extremis. 

The campaign is conduct by the CMS Secretariat under the aegis of the United Nations Environment Programme

The CMS Secretariat has its headquarters in Bonn, Germany and among other things is responsible for the production and dissemination of information products to promote the work of the Convention on the Conservation of Migratory Species of Wild Animals.

As an environmental treaty under the aegis of the United Nations Environment Programme, CMS provides a global platform for the conservation of migratory animals and their habitats. CMS brings together the States through which migratory animals pass, the Range States, and lays the legal foundation for internationally coordinated conservation measures throughout a migratory range.

As the only global convention specializing in the conservation of migratory species, their habitats and migration routes, CMS complements and co-operates with a number of other international organizations, NGOs and partners in the media as well as in the corporate sector.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and refreshes corporate and institutional brands and develops digital and classic media.

The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

More information: http://www.inextremis.be

Dear friends, partners, and colleagues, the end of the year is here. Now is the time to thank you for the energy, the enthusiasm and the vibrant creative dialogue we shared the passing year.
Of course this is not the end of the journey; it is just...

Dear friends, partners, and colleagues, the end of the year is here. Now is the time to thank you for the energy, the enthusiasm and the vibrant creative dialogue we shared the passing year.

Of course this is not the end of the journey; it is just the end of the year.

And as the heroes we are all, may we never forget, the Neil Gaiman words:

“Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten.”

May our common resolutions for 2015 turn into great achievements.

Let’s make together the next year even more exciting, creative, and inspiring as ever been!

Page in extremis team

"A corporate identity program must be seen as a part of the process by which the corporation explains and differentiates itself. It is a vehicle by which the corporation’s vision of itself can be perceived and understood."

— W. Olins and E. Selame in The Corporate Identity Audit — A Set of Objective measurement Tools for Your Company’s Image and Reputation

"It is not possible to define terms without knowing who you’re talking to. “Modality manager” may seem like gibberish to a layperson, but it is crystal clear to a hospital administrator. Take the time to list and prioritise the key audiences fo your brand"

— S. Lerman in Building better Brands — A comprehensive Guide to Brand Strategy and Identity Development

"The internet has created a transparent world, and consumers can see everything having to do with your brand. Consider good deeds to be brand touch points on the customer’s journey. Take advantage of your good works and your brand’s moral core to reinforce your brand’s relevant differentiation"

— A. P. Adamson in BrandDigital — Simple ways top brands succeed in the digital world

"The beauty of a simple and memorable brand driver is that it has greater potential to drive inspired branding. When those responsible for creating the branding understand exactly what the brand stands for, they can implement with greater precision and creativity"

— A. P. Adamson in Brand Digital — Simple ways top brands succeed in the digital world

"A nonexistent or poorly executed web presence can brand you as weak or a B player. Bad reviews on online forums might define you as second rate or worse"

— C. Kaputa in Breakthrough Branding

Page in extremis has developed the brand guidelines for the UITP 2015 congress in Milan entitled: Smile in the City!
“SMILE in the city”, where “smile” is the acronym of five keywords — Sustainability, Mobility, Innovation, Lifestyle, Economy —...

Page in extremis has developed the brand guidelines for the UITP 2015 congress in Milan entitled: Smile in the City!

“SMILE in the city”, where “smile” is the acronym of five keywords — Sustainability, Mobility, Innovation, Lifestyle, Economy — directly related to UITP’s growing strategy of doubling the market share of public transport by 2025 (compared to 2005).

The International Association of Public Transport (UITP) is the only worldwide network to bring together all public transport stakeholders and all sustainable transport modes.

UITP is working to enhance quality of life and economic well-being by supporting and promoting sustainable transport in urban areas worldwide.

UITP’s main office is located in Brussels, Belgium. Over the last 15 years different regional divisions have been created worldwide, together with the establishment of 11 liaison and regional offices as well as two Centres for Transport Excellence.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and refreshes corporate and institutional brands and develops digital and classic media.

The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

More information: http://www.inextremis.be