— Langham, Tony in Reputation Management (PRCA Practice Guides)
CER, a successful 30-year story
2018 marked the 30th anniversary of CER. Since its foundation, the Community of European Railway and Infrastructure Companies (CER) has grown from 14 to more than 70 members and partners, comprising an overwhelming majority of the rail-related infrastructure and train operations in Europe.
Cooperation for sure makes CER stronger than the sum of its parts, but an essential element is that each and every member, big or small, can also make its individual voice heard within CER.
“The anniversary,” stated Crister Fritzson, CER Chair, “gave us a good opportunity to reflect on the progress and achievements made during all these years, but also on the challenges ahead and the necessary commitments”.
More recently CER and its members have been campaigning for an adequate level of budgetary support for the rail system in the upcoming
Multiannual Financial Framework. Libor Lochmann, CER Executive Director, declared: “We are counting on this to allow rail undertakings and their customers to make the most out of the latest available digital technologies”.
Know more about CER in their last Annual Report, and understand how the rail as a whole is working together for a sustainable European mobility sector.
The Communication Agency, Page in extremis is proud to have participated in the creative development and the graphical production of the CER Annual Report 2018. The result is an inspiring brochure made within an intimate original dialogue involving the CER Communication team and the communication agency.
The communication agency, Page in extremis has extensive expertise in how to communicate your primary messages. We stimulate your brand and develop your percussive digital and classic media.
Be surprised by our know-how, contact us!
For more information:
http://www.inextremis.be
— Harvard Business Review. HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger).
GIAL set up many years ago by the City of Brussels has just been renamed into i-CITY.
This is to highlight the fact that the association is no longer oriented “local administrations” as its origin but “City of Brussels”, a City (City) in its IT dimension (“i-”) with a high (high) level in its responses to the needs of citizens and users of the City, its administration and its elected officials.
The relationship between the association and the City is highlighted in the new logo that combines BXL and i-CITY, in the new slogan Brussels digital & citizen friendly, in his photographic style with the use of images of the City of Brussels in its material and, in its website (which uses as a sub-domain address Brucity, i-city.brucity.be).
The management contract signed in 2016 between the city and the association (the first between the city and one of its non-profit organisations) defined missions for the association. It is these missions that i-CITY must fulfil at best within mind the deadlines imposed by the BXL2021 project and the development of the new Brucity administrative centre.
i-CITY is getting ready to imagine the solutions and services of tomorrow for a digital Brussels, to allow all citizens simple, reliable and competitive access to the digital services of the City, and to sustain the City of Brussels in the realisation of its projects from conceptualisation to the implementation.
i-CITY has entrusted the branding agency, Page in extremis with the mission to guide the Brussels association in their rebranding process and the implementation of their new visual identity.
Page in extremis has over 25 years of experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
More information:
http://www.inextremis.be
— Sartain, Libby in Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business
HindSight28: changing to adapt and adapting to change
“There are many sayings about change – that change is constant, that it is painful, that you have to start by changing yourself, that it should not be an end in itself… However, ultimately most of these sayings are making the point that change is probably necessary, and it is better to embrace it and drive the change rather than resist it” stated Eamonn Brennan, EUROCONTROL Director General in the HindSight28 Magazine.
So, nothing surprising that the theme of issue 28 of HindSight magazine is ‘Change’. Changes in aviation – in organisations, in industry and in society generally – affect us all, and can affect the safety of air traffic management.
“For decades, flights have been channelled into very specific routes between fixed waypoints”, added Eamonn Brennan. “That’s now changing, with aircraft free to choose where they fly, resulting in more efficient trajectories”.
Change is necessary to adapt to the changing world, and we need to adapt to these changes as individuals, teams, and organisations. “The change is being introduced gradually and progressively”, explain Eamonn Brennan, “first at nights and/or weekends and then H24”.
In Hindsight28, You will find articles from the front-line, as well as from safety, legal, leadership, human factors and psychology specialists.
HindSight is produced for air traffic controllers by the EUROCONTROL Safety Improvement Sub-Group (SISG). Issued twice a year, HindSight aims to help operational air traffic controllers to share in the experiences of other controllers who have been involved in ATM-related safety occurrences.
Page in extremis, a communication agency based in Brussels, is delighted to collaborate with EUROCONTROL. In close collaboration with Lucia Pasquini, External Communications Manager and Steven Shorrock, Editor-in-Chief, Page in extremis has achieved the graphic design of issue 28 of HindSight magazine.
Page in extremis realises major periodicals for many international organisations such as EUROCONTROL, the World Customs Organisation, UNEP, EuroChildren, WWF.
Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of cross-platform communication programmes.
More information:
http://www.inextremis.be
https://www.eurocontrol.int/publications/hindsight-28-winter-2018
— Aula, Pekka,Heinonen, Jouni in The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals).
Zhaga is a global association of lighting companies that are standardising interfaces of components of LED luminaires. Zhaga develops specifications based on the inter-related themes of interoperable components, smart and connected lighting, and serviceable luminaires. This helps to streamline the LED lighting supply chain and to simplify LED luminaire design and manufacturing.
The consortium is market-oriented and works in the best interests of lighting-industry stakeholders. Zhaga is creating a set of Interface Specifications, known as Books, which define the conditions necessary for interchangeability.
Zhaga aims to expand its outreach to a larger group of companies comprising installers, specifiers, architects, and end users. Recently, the Zhaga Consortium has widened its scope and offers a new Community Membership.
The new vision aims for true interoperability and includes the interfaces to sensors and connectivity modules, but also the interface between module and driver. This positions Zhaga as a key enabler of crucial developments in the lighting industry.
In the pursuit of its transformation, the consortium required the communication agency Page in extremis to check its Brand vitality.
Since 1994, the communication agency is a leading branding firm performing successful branding missions for international organisations, European associations and global corporations.
Driven in close collaboration by Axel Baschnagel and the Strategic multidisciplinary team of Page in extremis, the audit started with two surveys targeting internal and external stakeholders of the consortium. The analyses of the answers followed by a visual audit and recommendations have been presented to the members of the Zhaga Promotion Work Group meeting in Noordwijk (the Netherlands) in early February.
In the light of the insights unveiled by the study, the consortium has decided to entrust Page in extremis with the mission to guide the organisation in the definition of a new Brand strategy aligned with the recent change of the organisation and its enlarged vision.
Page in extremis has over 25 years of experience in guiding organisations on the road to defining and articulating their uniqueness.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.
Based in Brussels, the agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
More information: www.inextremis.be
— Harvard Business Review. HBR’s 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt).
A year within WEC: 2018 Activity Report out!
From advocacy on global standards to conferencing on the need for social innovation and sharing best practices around the broadening scope of HR services, the World Employment Confederation supported its members in several ways throughout 2018.
The World Employment Confederation is the voice of the employment industry at the global level, representing labour markets enablers from 50 countries as well as 7 of the largest international workforce solutions companies. Members of the World Employment Confederation represent a wide range of HR services, including agency work, direct recruitment, career management, Recruitment Process Outsourcing (RPO) and Managed Service Provider (MSP).
“The overarching raison d’être of the World Employment Confederation (WEC) is to support its members in growing their business in a sustainable way. In order to achieve that goal, WEC has developed and implemented a wide range of activities to influence the key drivers of the employment industry’s growth” stated Denis Pennel, WEC Managing Director.
Find out the main achievements and what members have to say about WEC in the 2018 Activity Report! Read the members’ testimonials explaining how they benefited from WEC’s membership in 2018.
The communication agency Page in extremis has designed and produced the 2018 edition of the WEC Activity Report. Since 2007, WEC has entrusted the communication agency specialised in corporate and institutional communication with the production of its supports.
Located in Brussels, Page in extremis has an extended experience in the translation of complex communication messages into nice to see and easy-to-read publications.
More information:
http://www.inextremis.be
— The Open University. Design thinking . The Open University.
Driving decarbonisation through road user charging – will it work?
The European Road Transport Conference, IRU’s leading event in the EU, brings European lawmakers and influencers together with road transport business representatives for a constructive dialogue on the future of our sector.
The conference will take place in Brussels on 6 March. Supported by the Romanian Presidency of the EU Council, this year’s conference will focus on the urgent need for the European road transport sector to decarbonise and the best ways to do so.
Will solutions such as road user charging work for European businesses? Join EU Transport Commissioner Violeta Bulc and other transport leaders for an exciting exchange of ideas.
Discover the programme, the speakers, the venue and register on the conference website developed by the communication agency Page in extremis in close collaboration with the IRU’s communication team.
IRU is the world’s road transport organisation offering solutions to improve transportation around the world and thereby promoting trade, economic growth, employment, security, the environment and communities.
IRU offices in Brussels fully support the latest European innovations in the field of transport, both in the field of commercial vehicles and in the area of public passenger transport.
Page in extremis realises major web-based communications projects for many well-known European institutions, associations and global groups.
Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
— Aula, Pekka,Heinonen, Jouni in The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals)
On the road with the European Tyre Label!
On 17 May 2018, the European Commission published a legislative proposal to revise the European Tyre Label, which is currently undergoing the co-legislators assessment and adoption.
To contribute to the debate, the European Tyre and Rubber Manufacturers’ Association (ETRMA) commissioned to Lizeo Group a study to look at the current status of the European Tyre Market, about the performance indicators on the tyre label since its implementation in 2012. The study looked at the combination of rolling resistance (fuel efficiency), and wet grip (safety) performances as these are in trade-off – and should always be considered together.
The research by the Lizeo Group concluded that there is still a significant potential for further dissemination and awareness growth of the current tyre label as 98% of the products are even labelled below B-B.
The tyre and rubber industry is a stronghold of European manufacturing, directly employing over 360,000 people - and providing additional 800,000 indirect jobs - across the EU and contributing 0,5% of the EU GDP.
The industry has significantly improved its sustainability at every stage, from design to end-of-life. Tyre weight reduction, voluntary commitment to phase out substances that proved to be dangerous, supporting the chemical industry in evaluating the risks connected to their products and the Sustainable Natural Rubber Initiative are some of the most recent examples of that commitment.
ETRMA has entrusted Page in extremis with the tasks of designing and producing the publication.
Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and European associations.
Page in extremis is based in Brussels. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.
More:
http://www.inextremis.be
— Aula, Pekka, Heinonen, Jouni in The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals)
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
Discover our website www.inextremis.be
Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
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