The lighting industry in the spotlight!
“In 2017 the regulatory environment for Europe’s lighting industry has continued to evolve, presenting both new opportunities as well as new obligations” state Ourania Georgoutsakou, in the 2017 LightingEurope...


The lighting industry in the spotlight!

“In 2017 the regulatory environment for Europe’s lighting industry has continued to evolve, presenting both new opportunities as well as new obligations” state Ourania Georgoutsakou,  in the 2017 LightingEurope Annual Report.

The Secretary-General of the European Association continues by adding: “LightingEurope’s mission is to liaise with European decision-makers to shape a positive environment that stimulates innovation and growth for Europe’s lighting industry”.

2017 marks five years since LightingEurope was formed from the merger of CELMA and ELC. This amalgamation was a logical progression of several years of work by both former associations to arrive at a single industry position and to have a stronger voice in Brussels.

LightingEurope represents the lighting industry in Europe. The association is the voice of more than 1000 lighting companies who employ more than 100000 people over Europe.

Page in extremis is delighted to have participated in the creative development and the graphical production of the 2017 Annual Report.

The result is a stunning publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the LightingEurope communication team.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, extraordinary events, inspiring publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

More information:
http://www.inextremis.be

"Words, once they are printed, have a life of their own"

— Carol Burnett

"New ideas flow when you break out of the rut of conventional or habitual thinking. One way of doing this is by seeking alternatives to the everyday things that we do and use—things that normally go totally unquestioned"

— J. Ingledew in Gow to have great ideas - A guide to creative thinking

Global Lighting Association Releases Strategic Roadmap of the Lighting Industry
With the advent of high-quality LEDs and intelligent lighting systems, coupled with the discovery of a third photo-receptor in the human eye, the value of lighting is...

Global Lighting Association Releases Strategic Roadmap of the Lighting Industry

With the advent of high-quality LEDs and intelligent lighting systems, coupled with the discovery of a third photo-receptor in the human eye, the value of lighting is moving from energy efficiency to the broader spectrum of quality of life and improved well-being.

The challenges confronting the lighting industry are digitalization, new applications of intelligent lighting systems and the increasing demand for buildings supporting human health, well-being and productivity.
Hence there is a need to move from energy efficiency as the principal driver of lighting technology towards a combined approach which adds value to society through Lighting for health and well-being.

This transition requires new paradigms for all stakeholders - the industry, customers and users. It is particularly so for governments and regulators who need to view the capabilities and benefits of lighting within this broader context.

The Strategic Roadmap of the Global Lighting Industry charts these developments and draws out significant implications for lighting users, for the lighting industry, and for regulators and governments.

Page in extremis is delighted to have participated in the creative development and the graphical production of the publication.

The result is a stunning publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the Global Lighting Industry communication team.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

More information:
http://www.inextremis.be

Time to hug, time to party, time to celebrate, time to make merry! Enjoy the holiday season with your loved ones. Season’s Greetings to you and your family! #pageinextremis

Time to hug, time to party, time to celebrate, time to make merry! Enjoy the holiday season with your loved ones. Season’s Greetings to you and your family! #pageinextremis

"Ideas in visual communication are often incredibly simple in form. Some of the best ideas in graphic design, advertising and illustration are so simple that they employ just two elements. It is the interaction between these that creates a reverberation in the minds of viewers, and reveals the idea"

— J. INgledew in How to have great ideas — A guide to creative thinking

The world’s leading conservation organisation, WWF works in 100 countries and is supported by 5 million members globally.
WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in...

The world’s leading conservation organisation, WWF works in 100 countries and is supported by 5 million members globally.

WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, promoting the reduction of pollution and wasteful consumption.

WWF works with hundreds of companies globally – from consumer goods giants to leading banks to help:
-    reduce their ecological footprint,
-    encourage sector and market shifts towards sustainable solutions,
-    redirect financial flows to support conservation and sustainable ecosystem management, and
-    accelerate necessary policy changes for a sustainable future.

Page in extremis, a communication agency based in Brussels, is happy to contribute to this effort by collaborating with WWF-Belgium. In close collaboration with the WWF’s communication team, Page in extremis has redesigned the WWF-Belgium Magazine.

The environmental concern is one of the pillars of Page in extremis since its creation in 1994. Page in extremis has worked with global associations like Greenpeace, WWF, the European Wind Energy Association (WindEurope) but also with international organisations like the United Nations Environment Programme (UNEP) and the European Environment Agency (EEA)

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives. The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity supported by easy to use guidelines developed in a clear and concise identity guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, inspiring publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

"The simplest ideas are often the ones that expand the most to fill the viewer’s imagination"

— J. Ingledew in How to have great idea — A guide to creative thinking

Europe remains among the most attractive long-term places in the world for business
In a world of perpetual change, one truss of continuity is the deep integration of Europe and the United States.
It is Europe’s size and wealth, depth in human...


Europe remains among the most attractive long-term places in the world for business

In a world of perpetual change, one truss of continuity is the deep integration of Europe and the United States. 


It is Europe’s size and wealth, depth in human capital, and respect for the rule of law, among other attributes, which makes the region a natural partner of the United States.

The post-war economic integration of the European Union is one of the greatest triumphs of the past 65 years. At the core of Europe’s peace, reconciliation and prosperity are the fact that no other region in the world has successfully integrated and grown as a single entity like the EU over the past half-century.

The Case for Investing in Europe 2017, written by Joseph Quinlan, Senior Fellow at the Center for Transatlantic Relations, Johns Hopkins University, shows that Europe is still the world’s largest economy and continues to offer tremendous investment opportunities for American business.

Page in extremis is delighted to have participated in the creative development and the graphical production of the publication.

The result is a stunning publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the AmCham EU communication team.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, extraordinary events, inspiring publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

More information:
http://www.amchameu.eu/invest
http://www.inextremis.be

"Because corporate reputation is value-based, it enjoys a strategic advantage over corporate image. Both are dependent on individual perceptions, and the strength of a positive reputation will be greater than a positive image"

— L. Percy in Strategic Integrated Marketing Communications

"At the heart of the positioning statement is the benefit, and this is key to message development. This benefit (or benefits) should be selected to help differentiate the brand from competition on an important purchase decision criteria, building more positive brand attitude, leading to brand performance"

— L. Percy in Strategic Integrated Marketing Communications

Why is the branding of an event so important?
A strong brand for your event is a promise. Promises build expectations. People are ready to invest in something they feel valuable. Make your event’s commitment clear and inspirational!
A specific logo...

Why is the branding of an event so important?

A strong brand for your event is a promise.  Promises build expectations. People are ready to invest in something they feel valuable. Make your event’s commitment clear and inspirational!

A specific logo and a unique visual identity for your event will set you apart from the crowd, making you stand out from similar communication activities.
A distinctive graphical personality makes your event remarkable and recognisable.
It helps to create loyalty and emotional connections.
After it’s over, the visual identity of the event will help make it being easily recognisable on photos and videos that were taken during and will be shared after the event.

Convinced of the greater impact for a personalised event, the European Union Agency for Railways has asked the Communication agency Page in extremis to develop a digitally animated logo for the Control Command and Railway Communication Conference 2017 (CCRCC 2017). The logo has been built respecting the coherence with the visual identity of the European Union Agency for Railways.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your messages into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
www.inextremis.be
www.inextremisbranding.be

"Corporate identity is usually studied from a management perspective, looking at how a company wishes to be seen by its various publics. Corporate image, on the other hand, is the result of how those various publics have processed the information they have about a company"

— L. Percy in Strategic Integrated Marketing Communications

Aperam is a global player in stainless steel with 2.5mt of flat stainless steel capacity in Europe and Brazil. The company is also a leading producer of high value-added speciality products, including electrical steel and nickel alloys.
Aperam...

Aperam is a global player in stainless steel with 2.5mt of flat stainless steel capacity in Europe and Brazil. The company is also a leading producer of high value-added speciality products, including electrical steel and nickel alloys.

Aperam commits to operate responsibly concerning health, safety and the well-being of its employees, contractors and the communities in which it serves. It is also committed to the sustainable management of the environment and finite resources.

Aperam has entrusted the communication agency, Page in extremis with the mission to develop an animated video presenting MaX, a high strength stainless steel for lightweight automotive applications.

Animated video is an engaging instrument that helps you comprehensively tell your story: animation simplifies complex topics.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a bright idea of who you are.

More information:
https://www.youtube.com/watch?v=8Pa3pPer8pY&t=1s
http://www.inextremis.be
http://www.inextremisdigital.be

"While many think that creating awareness is the first step to building a strong brand, the fact remains that it’s necessary to determine what meaningful difference you want your brand to represent in the minds of consumers before you start shouting about it"

— A. P. Adamson in Brand Digital — Simple ways top brands succeed in the digital world