"It’s much easier to be convincing if you care about your topic. Figure out what’s important to you about your message and speak from the heart"

— N. Boothman in Convince Them in 90 Seconds or Less: Make Instant Connections That Pay Off in Business and in Life

The use of video takes an increasing place in the arsenal of digital means of communication.
Everyone today expects information that is both compact and fun.
The video benefits from these two aspects:
- The video format is compact because it is the...

The use of video takes an increasing place in the arsenal of digital means of communication.
Everyone today expects information that is both compact and fun.
The video benefits from these two aspects:
- The video format is compact because it is the result of a selection of the most relevant passages during assembly.
- The video format is fun because it requires no effort from the audience. We are in a situation as comfortable as that of a viewer in his sofa.

Moreover, the video format is accessible to share on social networks

The communication agency Page in extremis produced a series of video capsules for Brugel, the energy regulator of the Brussels-Capital region. Each video is an interview with an official of the control body and addresses one of the leading pillars of their work.

The capsules were posted on the Youtube channel of Brugel and were shared on social networks. They constitute an excellent introduction and an extension to the activity report of the Brussels organisation.

BRUGEL is responsible for advising public authorities of the Brussels region on the organisation and functioning of the regional energy market on the one hand, and on the other, on a general mission for the supervision and control of energy.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your messages into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
https://www.youtube.com/watch?v=4SkrwZaSul8
www.inextremis.be
www.inextremisbranding.be

"Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us"

— D. Patterson in What Makes an Online Video Worth Sharing?

“If I had to describe our industry in a few words, I would really say that it is guided not just by innovation, but by an innovation that cares - for the environment it works in, the people that it works for and to contribute to a sustainable future”...

“If I had to describe our industry in a few words, I would really say that it is guided not just by innovation, but by an innovation that cares - for the environment it works in, the people that it works for and to contribute to a sustainable future” stated Christian Kötz, ETRMA President, in the 2017 ETRMA Annual Report.

ETRMA is the voice of the tyre and rubber goods producers to various European institutions. The tyre and rubber industry is omnipresent in our everyday life. It is there every step of the way, moving our lives and our world and aiming at an ever-increased safety and sustainability in every sense of the word.

The tyre and rubber industry is a stronghold of European manufacturing, directly employing over 360,000 people - and providing additional 800,000 indirect jobs - across the EU and contributing 0,5% of the EU GDP.

The industry has significantly improved its sustainability at every stage, from design to end-of-life. Tyre weight reduction, voluntary commitment to phase out substances that proved to be dangerous, supporting the chemical industry in evaluating the risks connected to their products and the Sustainable Natural Rubber Initiative are some of the most recent examples of that commitment.

ETRMA has entrusted Page in extremis with the tasks of designing and producing the 2017 Annual Report.

Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and European associations.

Page in extremis is based in Brussels. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

Source:
http://www.inextremis.be

"We speak not only to tell other people what we think, but to tell ourselves what we think. Speech is a part of thought"

— O. Sacks in Seeing Voices

Competition is not fair between road and rail.
Railways pay distance-based charges everywhere in the EU (100% tolling by EU law), covering at least the direct cost of infrastructure use, plus often a markup.
By contrast, even for major roads...

Competition is not fair between road and rail.

Railways pay distance-based charges everywhere in the EU (100% tolling by EU law), covering at least the direct cost of infrastructure use, plus often a markup.

By contrast, even for major roads (motorways and other main roads), charges (vignettes or tolls) are currently only applied to trucks on about 20-25% of the network in Europe. Even less for passenger transport.

So competition is not fair between road and rail.

As outlined in this summary sheet, CER welcomes several elements of the Commission’s recent proposal on road charging (Eurovignette) but calls for improvement on others.

Known as the voice of European railways, CER ́s role is to represent the interests of its members by actively providing an input to EU policy, in particular, to support an improved business and regulatory environment for European railway undertakings and infrastructure managers.

“Road charging / Revising the Eurovignette Directive” is the last released of the serie “Facts and figures” published by CER and produced in close relation with the communication agency Page in extremis.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, significant publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.cer.be/publications/facts-and-figures
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

"We speak not only to tell other people what we think, but to tell ourselves what we think. Speech is a part of thought"

— O. Sacks in Seeing Voices

The 2014-2016 WIM implementation report is fully digital
From the very beginning in 2008, the Wine in Moderation programme has aimed to make a measurable contribution to the way people approach to wine, and to reducing the abuse of alcohol.
The...

The 2014-2016 WIM implementation report is fully digital

From the very beginning in 2008, the Wine in Moderation programme has aimed to make a measurable contribution to the way people approach to wine, and to reducing the abuse of alcohol.

The progress made has been recognised and referenced as good practice by national, European and international authorities, but with success comes responsibility.

Wine in Moderation programme continues to gain momentum and has been established as the reference in Sustainability and Social Responsibility within the worldwide wine business.

The WiM Association executes the reporting exercise annually through an online survey tool, tracking the commitment performance based on specific KPIs. Responses are assessed, and interviews are organised in case of doubts. Restrictions/limitations do apply in such a wide reporting exercise in a fragmented agricultural (wine) sector.

The WiM Association has selected the communication agency, Page in extremis, as a strategic partner for developing the report and ensuring a stronger alignment between the messages conveyed by the Association and their visual expressions.

Located in Brussels, Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and European associations.

More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

"Instead of using technology to automate processes, think about using technology to enhance human interaction"

— T. Zambito

The employment industry enables 50 million people to find work
The employment industry delivers € 417 billion in global sales revenues, with agency work accounting for € 279 bn of the total, followed by MSP (€ 95 bn), Direct Recruitment (€ 36.8 bn),...

The employment industry enables 50 million people to find work

The employment industry delivers € 417 billion in global sales revenues, with agency work accounting for € 279 bn of the total, followed by MSP (€ 95 bn), Direct Recruitment (€ 36.8 bn), RPO (€ 3.3 bn) and career management (€ 3 bn).

The year-long research conducted by the World Employment Confederation in 50 countries addresses the challenges of a changing world of work and illustrates the role of the employment industry in enabling work, adaptation, security and prosperity.

The 2017 online edition of the World Employment Confederation’s Economic Report compiles robust facts and figures about the employment industry.

The Communication Agency, Page in extremis is proud to have contributed to the creative development and the graphical production of the online report. The result is a comprehensive digital publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team, and the World Employment Confederation.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, significant publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.wecglobal.org/economicreport2017/
http://www.inextremis.be
http://inextremisdigital.be

"Marketing is no longer about the stuff that you make, but about the stories you tell"

— Seth Godin

The SERA initiative in motion!
From April to June 2017, the European Commission and the European Union Agency for Railways had launched a series of regional debates, related to the one single process for cross-border vehicle authorisation in Europe...

The SERA initiative in motion!

From April to June 2017, the European Commission and the European Union Agency for Railways had launched a series of regional debates, related to the one single process for cross-border vehicle authorisation in Europe that will be introduced by 4th Railway Package.

Five conferences took place, each organised in distinct EU regions:  
- SERA Regional Conference East Mediterranean in Budapest
- SERA Regional Conference Baltic Nordic in Helsinki  
- SERA Regional Conference West Mediterranean in Valletta  
- SERA Regional Conference Central in Berlin  
- SERA Regional Conference North Sea in Amsterdam

The final insights were discussed in Brussels at the SERA Convention.
Developed by the communication agency Page in extremis in close collaboration with the European Union Agency for Railways communication team, a video of the SERA initiative has been welcomed as very impactful amongst the stakeholders.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your messages into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
https://www.youtube.com/watch?v=vMh0b3dhHDQ
www.inextremis.be
www.inextremisbranding.be

"In many ways, effective communication begins with mutual respect, communication that inspires, encourages others to do their best"

— Zig Ziglar

A night race, a drones competition and a boxing championship: the City of Brussels had intended to mark the spirit with the first edition of the Brussels Sports Night, which took place on 23 September.
The concept was simple: bring together the...

A night race, a drones competition and a boxing championship: the City of Brussels had intended to mark the spirit with the first edition of the Brussels Sports Night, which took place on 23 September.

The concept was simple: bring together the Brussels people around thirty different sports in emblematic places of the capital.

An innovative project that included the Brussels Night Run, this race proposes a course of eight kilometres in the centre of the capital.

A race in the night of Brussels that was lit only by headlamps and fluorescent t-shirts, distributed to the seven thousand motivated who had registered online.

The City of Brussels had entrusted the communication agency, Page in extremis with the mission to create a logo and a dynamic visual system for the first edition of the Brussels Sports Night.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
www.inextremis.be
www.inextremisbranding.be

"It can be easy to become ‘friends’ or 'connected’ with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships"

— L. Howes