"All change involves risk. Identity change inevitably involves some element of risk too. However, the decision to change or modify identity normally arises because changes in the organisation’s environment have provoked the organisation to reconsider its positioning. The identity change is one of the manifestations of change which the organisation has to undertake in order to survie successfully. This is the light in which risks should be regarded"

— W. Olins in The New Guide to Identity — How to create and sustain change through managing identity

"The more valuable content you can share with your fans and followers, the greater the trust and reputation you’ll build with them. Share your expertise without expectation or marketing-speak, and you’ll create an even better name for yourself"

— D. Kerpen in likeable social media — How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

"Brainstorming is a way of producing a large quantity of ideas so that the likelihood of coming up with at least one high-quality idea is increased. As Nobel laureate Linus Pauling once said, “The best way to have a good idea is to have a lot of ideas”"

— J. M. Bryson and F. K. Alston in Creating your Strategic Plan — A workbook for public and nonprofit organizations

From Energy Efficiency towards Quality of Light and Human Centric Lighting
“A paradigm shift is taking place in the lighting market, moving beyond energy efficiency towards a quality of light and Human Centric Lighting,” said Jan Denneman, in the...

From Energy Efficiency towards Quality of Light and Human Centric Lighting

“A paradigm shift is taking place in the lighting market, moving beyond energy efficiency towards a quality of light and Human Centric Lighting,” said Jan Denneman, in the last LightingEurope Annual Report.

The President of the European Association specifies: “this requires a change from “cost of ownership” thinking towards “benefit of use” considerations. Hardware and products will release their full benefits only with software help and system thinking.”

LightingEurope is the industry association that represents the lighting industry in Europe. The association is the voice of more than 1,000 lighting companies and has for daily mission to advocate and defend the lighting industry in Brussels while reconciling it with current EU policy aims.

In doing so, LightingEurope promotes efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.

Another change is forecast at the end of 2017, with the departure of Diederik de Stoppelaar as Secretary General of the Association. Diederik has been a great leader and makes the difference for its members by being the unified voice of the lighting industry in Brussels.

The 2016 Annual Report is the result of a close collaboration between the LightingEurope communication team and the communication agency, Page in extremis.

LightningEurope has selected Page in extremis as a partner for the development of its communication programme.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, extraordinary events, impressive publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

"Unlike survey research and experimentation that directly involve human participants in the research process, content analysis is a method that we use when we want to describe the content of artifacts created by human beings such as texts and audio /visual content"

— G. R. Pettey, C. C. Bracken and E. B. Pask in Communication Research Methodology — A Strategic Approach To Applied Research.

The World Employment Confederation is committed to raise international fair recruitment practices and to uphold high-quality standards. To this end, the most important tool is the World Employment Confederation’s Code of Conduct.
The Code of Conduct...

The World Employment Confederation is committed to raise international fair recruitment practices and to uphold high-quality standards. To this end, the most important tool is the World Employment Confederation’s Code of Conduct.

The Code of Conduct is an excellent illustration of the high-quality standards Members of the World Employment Confederation are committed to achieving when offering their services to companies and job-seekers.

In a process overseen by the World Employment Confederation’s Quality Standards and Compliance Officer of the Executive Committee, the set of rules sketching out values to be shared among members has been revised to better reflect ongoing efforts on fair recruitment at the international level.

The Communication Agency, Page in extremis has participated in the creative development and the graphical production of the report.
Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, significant publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.wecglobal.org/index.php?id=30

http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

"To makes a good digital plan you need to know your specific goals and focus on drafting a plan to meet them. It’s important not to just have big lofty goals, but to be able to break them down into actionable steps and milestones"

— B. A. Schenck in The Digital Plan — A practical guide to creating a strategic digital plan

What happened to European children in 2016?
You will find the answers is in the new Eurochild Annual Report.
Eurochild is a network of organisations working with and for children throughout Europe, striving for a society that respects the rights of...

What happened to European children in 2016?

You will find the answers is in the new Eurochild Annual Report.
Eurochild is a network of organisations working with and for children throughout Europe, striving for a society that respects the rights of children.

The work of Eurochild is underpinned by the United Nations Convention on the Rights of the Child (UNCRC), the most signed international human rights treaty that grants all children and young people a comprehensive set of rights.

The new Annual Report of the organisation highlights the fact that if progress towards the full realisation of children’s rights in Europe suffered several setbacks, 2016 also brought significant positive developments.

Two examples: (1) the Council of Europe adopted a 6-year ambitious children’s rights strategy with high-level political commitment from many of its 47 member states; (2) the UN Committee on the Rights of the Child issued two new General Comments giving guidance to governments on public spending for the realisation of children’s rights, and implementation of children’s rights during adolescence.

In 2016, Eurochild welcomed 17 new members after a vote by the General Assembly. Eurochild has a total of 178 members, from 33 countries, including organisations and individuals working to promote children’s rights in Europe.

Page in extremis is proud to have participated in the creative development and the graphical production of the annual report.

Page in extremis has extensive expertise in communication with sensitive issues. The communication agency creates and refreshes human-centered brands and develops percussive digital and classic media.

Since 1994, the broad experience of the Belgian communication agency has been extended to more than four hundred annual reports.

Be energised by our know-how, contact us!
More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

"When you hear the story of how a company was born, or you hear a story about the impact an organization has had on a customer’s life, or about the unique experience of a group’s staff member or partner, you feel an emotional connection with that company. Social media, especially blogs and online videos, allow you to share your stories with your customers, prospects, and the world, further building powerful connections"

— D. Kerpen in Likeable social media

"The Brand Management Wheel is a model that is used by brand managers in both public and private sectors to understand all the elements that can make an impact on the image of their brand"

— P. Temporal in Branding for the Public Sector — Creating, building and managing brands people will value

"Consider the following: red, white, and blue. Golden Arches. A red can of cola. Your favorite sports team. In each instance, the associations of color enable identification and prompt particular images and emotions. Every Emotional branding strategy must consider the effect colors (or their absence) will have on the brand."

— M. Gobé in Emotional Branding — The new paradigm for connecting brands to people

The yearly Economic Report of the World Employment Confederation has just been released!
The year-long research conducted by the World Employment Confederation in 50 countries addresses the challenges of a changing world of work and illustrates the...

The yearly  Economic Report of the World Employment Confederation has just been released!

The year-long research conducted by the World Employment Confederation in 50 countries addresses the challenges of a changing world of work and illustrates the role of the employment industry in enabling work, adaptation, security and prosperity.

50 million people globally accessed the labour market via an employment agency in 2015
Regarding penetration rate, agency work represents a limited part of the global working population averaging just 1.7%. The USA leads the field at 2.2%, followed by Japan (2%) and Europe (1.9%).
The highest-placed European country is France in 5th place with 2 million hires.

Across the markets covered in the report, current trends show a diversification of the employment industry.
Employment agencies also guided some 3 million individuals through their career management or job search, and they enabled adaptation by closing skills gaps and placing unemployed youth in work.

Following Denis Pennel, Managing Director at the World Employment Confederation, numbers show two things: “first, agencies provide both an entry point to the labour market and a stepping stone to permanent hiring. Second, the industry creates decent jobs that would otherwise not exist. In India for instance, 92% of companies would not make permanent hires if agency work was not available”.

Finally, the report points that the employment industry reduces frictional unemployment and has an impact on public budgets.

The Communication Agency, Page in extremis is proud to have participated in the creative development and the graphical production of the report. The result is a comprehensive publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team, and the World Employment Confederation.

An online version of the publication is on the road and will be soon published.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, significant publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.wecglobal.org/index.php?id=200
http://www.inextremis.be

"Successful brands are like famous personalities – they have ways of doing things that we instantly recognize and expect. They have a distinctive look, feel and tone of voice that we associate with them. If you consider your brand as a living personality, you will find it easier to bring it to life and have meanings."

— Hitchens, J. and Hitchens, P. in  Successful Brand Management In A Week

ASECAP has updated two significant brochures related to the security on the motorways: “Life-Saving Chain in ASECAP” and “Ghost drivers.”
Life-Saving Chain in ASECAP is a publication that aims at providing a clear overview of all the actions taken...

ASECAP has updated two significant brochures related to the security on the motorways: “Life-Saving Chain in ASECAP” and “Ghost drivers.”

Life-Saving Chain in ASECAP is a publication that aims at providing a clear overview of all the actions taken after an accident.
The brochure carefully describes the critical operations that are activated by different stakeholders in case of an accident to save lives and avoid any related dangers to the people. These procedures are often a chain system where several actors (police, concessionaires, fire brigades, emergency services) are actively involved and share different responsibilities.

“Ghost drivers” is the second publication related to motorways security matters.
Ghost drivers have been the cause of severe accidents in different Member States, and they represent an emerging threat to road safety policies in the EU.
This phenomenon consists of those vehicles driving in the wrong direction on a motorway posing a grave danger to other drivers.
Indeed, wrong-way crashes are relatively infrequent, but they are more likely to produce serious injuries and fatalities compared to other types of accidents.

The publication sheds more light on the direct experiences of the ASECAP members confronted with this emerging issue and provides a comprehensive picture of the situation in different countries stressing the need for joint actions and initiatives between toll road operators and other relevant stakeholders.

Both publications are the result of a close collaboration between the ASECAP communication team and Page in extremis.

Based in Brussels, the communication agency, Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of Global Organisations, European Associations and leading Corporations.

For more information:
www.inextremis.be
www.inextremisdigital.be
www.inextremisbranding.be

"Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal - a commitment to excellence - that will enable you to attain the success you seek"

— Mario Andretti is the only driver named American driver of the year in three different decades (1967, 1978, and 1984)