Data Analysis for effective border management
“Customs already has a substantial amount of data at its disposal, beginning with data submitted for the Customs clearance process,” wrote the Secretary-General of the World Customs Organization in the...

Data Analysis for effective border management

“Customs already has a substantial amount of data at its disposal, beginning with data submitted for the Customs clearance process,” wrote the Secretary-General of the World Customs Organization in the official magazine of the global Institution — WCO News.

Following Dr Kunio Mikuriya: “thanks to the development of digital technology, Customs can tap into data from other government agencies, commercially available databases, and open sources information platforms, such as digitised global public records and multilingual news sources”.

All this explains why the Secretary-General has defined “Data Analysis for Effective Border Management” as the WCO’s annual theme for 2017.

The last edition of the WCO News develops a full comprehensive core thematic section on the matter. A dossier in which Dr Kunio Mikuriya declares his confidence in the innovative future of the WCO by stating: “Data, used in conjunction with analytics and other emerging technologies, will, I am quite sure, provide us with new opportunities to realise our objectives”.

The quarterly magazine of the WCO is designed and produced by the communication agency, Page in extremis in close collaboration with the WCO communication team.

The Belgian communication agency, Page in extremis is an official provider of the international organisation.

Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.

Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of cross-platform communication programmes.

More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

Why avoiding any confusion when you rename your organisation?
WWF originally stood for “World Wildlife Fund”.
In 1986, WWF had come to realise that its name no longer reflected the scope of its activities, and changed its name to “World Wide Fund For...

Why avoiding any confusion when you rename your organisation?

WWF originally stood for “World Wildlife Fund”.

In 1986, WWF had come to realise that its name no longer reflected the scope of its activities, and changed its name to “World Wide Fund For Nature”.

The United States and Canada, however, retained the old name.

In 2001, the resulting confusion caused by the name change, together with its translation into more than 15 languages, led the WWF Network to agree on using the original acronym as its one, global name - the acronym that it had always been known by since its inception way back in 1961: WWF.

Nowadays, WWF is one of the world’s largest conservation organisations: the organisation has offices in more than 80 countries around the world and employs about 6,200 full-time staff.
The central secretariat for the network  - called WWF International - is located in Gland, Switzerland.

WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world’s biological diversity
- ensuring that the use of renewable natural resources is sustainable
- promoting the reduction of pollution and wasteful consumption.

WWF focuses its work around the magnificent diversity of life on this planet, the extraordinary places they live in.  All the while trying to reduce humanity’s impact on this life and in these places.

The communication agency, Page in extremis, based in Brussels, is happy to contribute to this effort by collaborating with WWF-Belgium.

In close collaboration with the WWF’s communication team, Page in extremis creates and produces various vibrant communication projects for WWF-Belgium.

Since its creation, in 1994, the concern for the environment is a founding pillar of Page in extremis.

Page in extremis is a communication agency specialised in corporate and institutional communication. Our multidisciplinary team has expertise in matters implying complexity and sensitive environmental messages.

Page in extremis benefits from a large in-house graphic team who develops digital and classic media.

More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

"A great brand is far better than a great product because it not only satisfies customer's practical needs and service aspects, but also goes beyond to gauge their desires and deliver on an unwritten, yet expected reputational promise"

— R. K. Srivastava in Role of Brands in Managing Innovations in The Future of Branding

"It’s wise to test any campaign before spending your entire budget. If you’re considering multiple publications for print ads, run the same as in two different ones to see which generates the best response. or test different headlines and offers. Your goal is to find the ads and publications that generate the best response, and then run them for the remainder of your campaign"

— I. Moderandi in The Strategic Marketing Process — How to structure Your Marketing Activities to Achieve Better Results

"To make sure that product decisions reflect real-world needs, the customer must be brought into the design process"

— HBR’S 10 MUST READS in On Strategic Marketing

Immunotherapy: current state of research in breast cancer
Checkpoint inhibitors make headlines with promising new data in cancer treatment on an almost daily basis, especially in melanoma and lung cancer. But what role are they - and other forms of...

Immunotherapy: current state of research in breast cancer

Checkpoint inhibitors make headlines with promising new data in cancer treatment on an almost daily basis, especially in melanoma and lung cancer. But what role are they - and other forms of immunotherapy - expected to play in breast cancer and why does progress appear to be slower than for some other tumours?

In the 5th edition of BIG Research in Focus scientific writer Jenny Bryan talks to leading researchers about current understanding of the immune response to breast cancer, ongoing trials of checkpoint inhibitors, and novel approaches to boost T lymphocyte and other immune cell activity.

BIG Research in Focus is a twice a year publication, focusing on a specific topic related to breast cancer research and published by BIG, the largest global research network dedicated solely to breast cancer.

BIG encompasses 55 member groups worldwide, which are breast cancer focused collaborative research groups or data centres.

The communication agency Page in extremis has designed and produced the periodical in close collaboration with the BIG’s Communication team.

Based in Brussels, the communication agency has expertise in institutional and corporate communication.

The multidisciplinary team can help you define and translate the core idea of your organisation into brilliant visual systems.

More information:

http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

"If you change the way you look at things, the things you look at change"

— W. Dyer quoted by A. Pek and J. McGlade in “Stimulated!: Habits to Spark Your Creative Genius at Work”

"A SWOC/T analysis can help the organization identify its critical success factors (CSFs). These are the things the organization must do or criteria it must meet in order to be successful in the eyes of its key stakeholders, especially those in its external environment"

— J. M. Bryson and F. K. Alston in Creating Your Strategic Plan — A Workbook for Public and Nonprofit Organizations

The Region of Brussels-Capital (RBC) must respond urgently to several challenges resulting from the demographic explosion.
To answer these challenges, the Brussels-Capital Region is committed to strengthening the policy of renovation of...

The Region of Brussels-Capital (RBC) must respond urgently to several challenges resulting from the demographic explosion.
To answer these challenges, the Brussels-Capital Region is committed to strengthening the policy of renovation of neighbourhoods and to producing 6,500 new public housing, including 60% of social housing.
To achieve this, the Government has put in place a set of operational measures whose its new Call for Projects “Be.exemplary”.

The Call for Projects is open to all Masters of work who build or renovate in the Brussels Region.

The objective of Be.exemplary is to select projects whose the concrete realisation is expected in the short and medium terms. The approach proposed is therefore intentionally opened and aims innovation.
Each project will have to position its specificity regarding the four thematics which constitutes the public challenge in Brussels:   architectural and urban challenge, social challenge, environmental challenge, circular economy challenge.

The Region of Brussels-Capital (RBC) has entrusted the promotion of the new Call for Projects with the communication Agency Page in extremis.

In close relation with the Brussels authorities communication team, the communication agency has developed an integrated communication campaign: a website containing explanatory video capsules was released. Linked with social media, the web platform includes an E-newsletter system. Press releases and a specific toolkit is available for the journalists.

Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.

Page in extremis is a leading strategic communication agency that  proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or revitalization of your visual identity supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, memorable events, astonishing publications and innovative digital solutions.

4) Creative development and production of innovative and digital communication tools.

Interested in partnering with Page in extremis?

We make brands conversational, help organisations convey their message and engage with their stakeholders.

For more information:

http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be

For the Be.exemplary, please visit http://beexemplary.brussels

"Campaigns using search engines should support your positioning and brand strategy, contributing to the experience that you wish to deliver and the mindshare that you wish to own. This includes your ad copy, landing pages, and page descriptions that appear in organic results"

— The Strategic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results

"A stakeholder is any person, group, or entity that can place a claim on the organization’s attention, resources, or output or that is affected by that output. The key to success for public and nonprofit organisations is the ability to address the needs and desires of crucial stakeholders—according to those stakeholders’ criteria"

— J. M. Bryson and F. K. Alston in Creating your Strategic Plan — A Workbook for Public and Nonprofit Organizations

Since founding the Breast International Group (BIG) in 1999, 17 years have passed. 17 years of collaboration to move breast cancer research forward while reducing duplication of effort. Moving more globally, more rapidly and more innovatively towards...

Since founding the Breast International Group (BIG) in 1999, 17 years have passed. 17 years of collaboration to move breast cancer research forward while reducing duplication of effort. Moving more globally, more rapidly and more innovatively towards better treatments and finding cures.

BIG is an international non-profit organisation for academic breast cancer research groups from around the world.
Today, BIG is the largest global research network dedicated solely to breast cancer. BIG encompasses 55 member groups worldwide, which are breast cancer focused collaborative research groups or data centres.
The BIG Headquarters team is a group of over 30 dynamic, passionate and committed people who work on behalf of the Executive Board and the General Assembly to move BIG’s research agenda forward. The Headquarters offices are based in Brussels, Belgium.

Global collaboration is crucial to make significant advances in breast cancer research, reduce unnecessary duplication of effort, share data and enable collaboration of scientists across borders, contribute to the faster development of better treatments, and increase the likelihood of cures for patients.

Find out more in BIG’s Annual Report 2015.

Page in extremis is happy to participate in the creative development and the graphical production of the BIG’s annual report. The result is a beautiful publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the BIG’s communication team.

Page in extremis is specialised in communication with sensitive issues. The communication agency creates and refreshes human-centered brands and develops percussive digital and classic media.

The communication agency has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Each year, the graphic team of Page in extremis signs the design and produces about twenty annual reports.

This means that since 1994, the broad experience of the communication agency has been extended to more than four hundred annual reports.

Be surprised by our know-how, contact us!

More information: http://www.inextremis.be

"People need to understand what the brand is about and what difference it’s going to make. Tell them as much as you can about brand strategy, how decisions were made (including internal and external factors), how brand meaning differentiates the organization, and how your brand meaning evolution represents a shift form past to present to future, and so forth."

— J. S. Daw, C. Cone, K. D. Merenda and A. Erhard in Breakthrough Nonprofit Branding — Seven Principles to Power Extraordinary Results

Discover our new portfolio online!
http://www.inextremis.be/portfolio
Page in extremis establishes brands and strengthens the reputation of leading corporations, institutions and associations.
Page in extremis sits in Brussels. The multidisciplinary...

Discover our new portfolio online!

http://www.inextremis.be/portfolio

Page in extremis establishes brands and strengthens the reputation of leading corporations, institutions and associations.

Page in extremis sits in Brussels. The multidisciplinary team helps you define and translate the principal messages of your organisation into brilliant visual systems.

The communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy”.
2) The creation or refreshment of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) The creative development of innovative communication tools (print and digital).

Interested in partnering with Page in extremis?

Based in Brussels, Page in extremis makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be/portfolio

http://www.inextremis.be/

http://www.inextremisbranding.be

http://www.inextremisdigital.be

Promotional posters play a significant role in the panoply of the promotional material for an event.
The primary objective is to get the attention of the targeted audience.
Posters portray your professional image: they must be neat with clear...

Promotional posters play a significant role in the panoply of the promotional material for an event.
The primary objective is to get the attention of the targeted audience.
Posters portray your professional image: they must be neat with clear branding. Posters should include logos, colours and the right taglines that represent the organising community and the sponsors.

The layout should be easy to read ensuring the key points stand out. The message should jump out at you immediately. Not every word is crucial, so highlight only when necessary.

Make sure you use strong images that support your message. We recommend using one large image. But if you need to use a lot of smaller images, then group them so they look like one entity.

Here are three samples of Event posters made for the City of Brussels by the communication agency, Page in extremis.

The Zumba Party at the Grand-Place of Brussels is a sporty and festive event with different dance styles. Several instructors lead the dance.
Zumba was developed in the 90’s and combines fitness with dancing.

The 100-meter sprint in your neighbourhood is an event to promote athletics, in different places in the city organised by the Sports service of the City of Brussels. Participants can make the 100m sprint with starting blocks and a professional timing and photo finish.

The City is also holding a golf initiation for young and old, led by professional golf instructors. Three time periods are provided for the different age groups. Each module lasts two hours and consists of seven workshops in various courses for groups of 10 to 15 people.

The communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy”.
2) The creation or refreshment of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) The creative development of innovative communication tools (print and digital).

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be

http://www.inextremisbranding.be

http://www.inextremisdigital.be