Communication Agency Brussels - Your Partner in Design and Brand

How to guarantee consistency in your communication? 

Before to answer, it is important to understand why for an organisation is an asset to ensure consistency in its visual communication.

From the creativity point of view, this requirement may seem counterintuitive. Indeed, it seems justify to propose a panoply of creative visuals, and that demonstrate your dynamism and modernity. Besides, within an organisation, the feeling of lassitude can emerge from the regular usage of the same visuals.

However, at the opposite, it is essential to consider that your audience is never exposed in your visual identity like you are.
More than this, numerous studies show that your targeted audience must be confronted, at least, six times with the same visuals, before your message to be finally memorised.

Considering this, it makes sense that the consistent application of the same visuals reinforces the performance of your communication.
The question who arises is: “How to ensure the consistency of your communication?”

First, you need to define your essential messages carefully. Secondly, you must translate them into visuals. And then, you can consistently repeat the visuals on different communication channels in order to multiply your presence and the number of crossing with your audience.

To help you ensure the consistency on multiple channels, a very practical tool exists: the Brand Guide.

Essentially, a Brand Guide is a document that establishes specific guidelines on how the main aspects of an organisation brand to be handled. It sets rules for creating a unified and identifiable presence for your brand. A Brand Guide defines, describes, and presents samples of what your organisation and its main messages look like in various visual media and on the different communication channels.

The Brand Guide helps the staff to communicate the messages of their organisation adequately. It outlines the vision and mission. The Brand Guide fixes usual questions like: Who are you as an organisation? What are your main messages? What visuals are associated? How should the logo be used? What is the correct use of the organisation names?

Too few communication teams take the time to create a Brand Guide. In the absence, inconsistent content may be applied.

Interested in developing a Brand Guide for your organisation?

Located in Brussels, Page in extremis is a strategic communication agency.

Our multidisciplinary team can help you define the essential elements of a great Brand Strategy aligned with your organisation development objectives.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information: http://www.inextremis.be and http://www.inextremisbranding.be

Web platforms are a digital trend responding well to the needs of partnership in the sector of Associations.

Nowadays, due to the complexity of their missions, organisations know that they won’t be able to achieve their goals alone. Globalisation obliges to have partners.

That is why, organisations needs to communicate with existing and potential partners. They need tools for that.

UNEP in Europe is a hub for profiling what the United Nations Environment Programme (UNEP) is doing on the ground, highlighting work with partners, and informing stakeholders.

UNEP in Europe is the digital platform allowing the United Nations Environment
Programme to distribute largely their monthly digital E-Newsletter summarising the work that they are delivering in the regions or from the regions.

The platform also gives a quick picture of the political movements in the regions and has a calendar section to mark upcoming events.

UNEP, established in 1972, is the voice for the environment within the United Nations system. UNEP acts as a catalyst, advocate, educator and facilitator to promote the wise use and sustainable development of the global environment.

The web platform “www.unepineurope.org” has been designed and developed by Page in extremis in close collaboration with the UNEP communication team.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.

As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.

More information: http://www.inextremisdigital.be and http://www.inextremisbranding.be

Source: http://www.inextremis.be

East Invest is a regional investment and trade facilitation project for the economic development of the Eastern Neighbourhood region, launched in the framework of the European Eastern Partnership initiative.

It targets Business support organisations and SMEs from the 6 Eastern Partnership countries (Armenia, Azerbaijan, Belarus, Georgia, Republic of Moldova, Ukraine), who have potential for developing mutual cooperation and investment relations with the European Union.

Its main objectives are:

- To promote and facilitate investment and economic cooperation at large between the EU and Eastern Partnership countries, and also between the 6 target countries.
- To create the “East Alliance”, mobilising business organisations from both sides to engage in a sustainable partnership and dialogue both within the private sector and towards the public authorities.
- To develop concrete activities that will generate immediate results for SMEs in the region.

East Invest is managed by the East Alliance consisting of 84 partners from the EU, Turkey and Eastern Partnership countries.

East Invest is a European Commission initiative, managed by Eurochambres. This project is funded by the European Union. East Invest runs since November 2010 and is entered in his second phase.

The visual identities of East Invest, East Invest 2 and East Alliance have been developed by the communication agency, Page in extremis in collaboration with the Eurochambres’ communication team.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

Source: http://www.inextremis.be

Best practices come sometimes from unexpected origin. The parallax effect is one of them. After having been a standard in the video games industry, it became an essential trend in the web design world. 

This impressive effect is now commonly seen as part of the scrolling feature of a web page. 

Technically speaking, the parallax affect uses multiple backgrounds which seem to move at different speeds to create a sensation of depth and an interesting browsing experience.

The parallax effect is very efficient when you want to quickly and easily convey information in a very structured way. For instance, it can be successfully used when you want to display the usual section of a website: “about us”.

In the CER website, the parallax effect is the option chosen for presenting the association at once.

Interested to live this interactive experience, please visit: http://www.cer.be/about-us/who-we-are

The CER website has been designed and developed by the communication agency, Page in extremis. The communication agency is also in charge of the rebranding of the European Association.

CER, the Community of European Railway and Infrastructure Companies brings together more than 70 railway undertakings, their national associations as well as infrastructure managers and vehicle leasing companies.

CER members represent 73% of the European rail network length, 80% of the European freight business and 96% of rail passenger operations in Europe.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.

More information: http://www.inextremisdigital.be and http://www.inextremisbranding.be

Source: http://www.inextremis.be

Aluminium recycling is part of Europe’s wider Aluminium industry, a sector of the economy that generates almost €40 billion revenue a year and directly or indirectly employs more than one million people. Aluminium’s many properties place it at the heart of Europe’s ambition to build a circular economy.

Aluminium is infinitely recyclable. It remains essentially unchanged no matter how many times it is processed and used. Therefore, it can be considered as a material with permanent characteristics, one that is not consumed, but used over and over again, without the loss of its essential properties.

The association “European Aluminium” represents the aluminium industry in Europe. It encompasses primary aluminium producers, downstream manufacturers, producers of recycled aluminium and national aluminium associations representing the manufacturers of rolled and extruded products in 18 European countries.

Page in extremis is glad to have participated in the creative development and the graphical production of the brochure entitled “Recycling Aluminium: A Pathway to a Sustainable Economy”.

The result is a vibrant publication which was made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and European Aluminium’s communication team.

The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and refreshes corporate and institutional brands and develops digital and classic media.

More information: http://www.inextremis.be

Wine has evolved as part of life, culture and diet since time immemorial.
Cultural appreciation of wine reflects the diversity of the wine regions, the savoir-vivre and culinary habits.

Despite the differences in consumption witnessed worldwide, studies show moderate consumption remains the general norm; only a minority of people misuse the high-quality beverage that is wine.

Today’s culture of wine must include a common stakeholder commitment to ensuring that responsible and moderate drinking remains the social norm.

In 2011, the European wine sector has founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and international implementation of the “Wine in Moderation” Programme. The vision behind that programme is to secure responsible and moderate wine consumption patterns.

The association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

Source: http://www.inextremis.be

EurEau is the voice of Europe’s drinking water and waste water service operators. The members provide water services to more than 400 million people and reflect the diverse private and public water service industry across Europe.

EurEau brings together national associations, representing water supply and waste water services in EU and EFTA countries. EU accession countries have an observer status.

EurEau promotes the common interests of the members within the EU institutions and keep them informed of relevant developments in the European arena.

EurEau in collaboration with the communication Agency, Page in extremis, has produced a series of videos giving an overview of the advantages of becoming  a member of the association.

4 videos have been produced entitled as following:

- What, for you, are EurEau’s Successes?

- What is the benefit of having your organisation’s voice heard at EU level through EurEau?

-What do you see are the challenges ahead for EurEau?

- Why is it important for your organisation to be a member of EurEau?

EurEau’s youtube channel has been created:
https://www.youtube.com/channel/UCzvCtJXMAoHU_SVnrQFK1jw

Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

Source: http://www.inextremis.be

A brand ambassador is someone who embodies the brand he or she is endorsing. Brand ambassadors provide trustworthy visibility to a brand.

Here is a short list of benefits of having brand ambassadors for your organisation:

- Brand ambassadors humanize your brand;
- Brand ambassadors help increase your social reach: brand ambassadors have already solid online reputations and a strong professional network of people in their industry;
- Brand ambassadors help protect your online reputation: they build a positive image of your brand through positive comments when necessary;
- Brand ambassadors provide positive word-of-mouth;
- They help increase traffic to your website;
- They help increase awareness of your brand.

A succesfull rebranding should envisage to transform a maximum of your stakeholders into real brand ambassadors. That is why if you envisage such an exercice it is always important to privilege an approach based on listening, dialogue and the research of consensus.

Developing a new brand requires diplomacy. Based in Brussels, the communication agency, Page in extremis, has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness.

The multidisciplinary communication agency team can help you define and translate the core-idea of your organisation into brilliant visual systems.

The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.

Source: http://www.inextremisbranding.be
Photo copyright: Jonathan Vahsen