"Any business, in any corner of the world, must create an experience to engage its employees before it can expect those employees to deliver the brand to customers. The key to employer brand is tapping the emotional essence of the company and its brand and using that emotional essence to frame and articulate the employee experience"

— L. Sartain and M. Schumann in Brand from The Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business

Prosport and Page in extremis congratulate the Belgium Football team, 3rd in the FIFA World Ranking
Within the city of Brussels, Prosport is in charge of the promotion of the biggest footbal stadium in Belgium, the King Baudouin Stadium (Brussels)....

Prosport and Page in extremis congratulate the Belgium Football team, 3rd in the FIFA World Ranking

Within the city of Brussels, Prosport is in charge of the promotion of the biggest footbal stadium in Belgium, the King Baudouin Stadium (Brussels). Prosport ensures a maximum occupancy of the stadium by organising events.

The renewed brand Prosport has been conceived to become a platform where like-minded people come together. The goal was to share an experience that creates an emotional positive attachment.

The communication agency, Page in extremis has created a dynamic visual system: the graphic designers have defined one recognisable component and leave room to play with the others.

Internet, social media and technical innovation have given brands the opportunity to behave like living organisms.

Page in extremis is a communication agency specialised in branding and development of digital and classic media.

The communication agency based in Brussels has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

More information: http://www.inextremis.be

"Metaphorically, the development of a brand in the customer’s mind is similar to piecing together a jigsaw puzzle. A single brand contact, whether an ad, an anecdote, or personal experience from service encounters, represents one piece of the puzzle. Over time a customer collects more brand contacts, i.e. pieces of the jigsaw puzzle, and gradually, the puzzle takes form. Once there are enough pieces, the customer may start to comprehend the picture of which the jigsaw puzzle is about"

— T. Moilanen and S. Rainisto in How to Brand Nations, Cities and Destinations — A planning book for place branding

Ciett just published its Activity Report. This report gives an overview of what Ciett has achieved in 2014, as well as outlining the type of work that our confederation undertakes on a regular basis: Advocating, Capacity Building and Educating.
As...

Ciett just published its Activity Report. This report gives an overview of what Ciett has achieved in 2014, as well as outlining the type of work that our confederation undertakes on a regular basis: Advocating, Capacity Building and Educating.

As the voice of labour choice, Ciett was set up in order to promote common interests of the private employment services sector on an international level. This is implemented through:

- Helping its members to conduct their businesses in a legal and regulatory environment that is positive and supportive;
- Promoting quality standards within the staffing industry and fighting against rogue providers;
- Developing a better understanding of the reality of the private employment services industry and gaining recognition for its positive contribution to better functioning labour markets;
- Improving the image of the industry and strengthen its representation.
- Speaking as the authoritative body of the private employment businesses;
- Developing close working relationships with international organisations (ILO, OECD, World Bank; G20);
- Making an effective contribution to the successful use of the economic potential of agency work sector.

The creative design of the publication is signed by the communication agency Page in extremis.

Page in extremis is proud to have participated in the creative development and the graphical production of the first Ciett annual report. The result is a lively and impressive publication which was made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and CIETT’s communication team.

Each year, the graphic team of Page in extremis signs the creative design and produces about twenty annual reports.

This means that since 1994, the broad experience of the communication agency has been extended to more than four hundred annual reports.

The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and refreshes corporate and institutional brands and develops digital and classic media.

More information: http://www.inextremis.be

"Social networking is probably the most significant innovation in the last decade of online branding and is challenging all previous methods of brand communications"

— P. Temporal in Advanced Brand Management — second edition — Managing brands in a changing world

“Factories of the Future” is a European Union contractual public-private partnership supported through the Horizon 2020 research programme. The overall aim of the partnership is to enable a more sustainable and a more competitive European industry at...

“Factories of the Future” is a European Union contractual public-private partnership supported through the Horizon 2020 research programme. The overall aim of the partnership is to enable a more sustainable and a more competitive European industry at the centre of Europe’s economy – generating growth and securing jobs. The partnership will achieve this by supporting European manufacturing enterprises in strengthening their technological base.

“Factories of the Future” is industry-led with participation by small, medium and large enterprises, universities, research organisations and associations from across Europe who cooperate in pre-competitive, cross-broader projects focusing on production technologies from multiple sectors.

The research priorities of the partnership are identified in the “Factories of the Future 2020” roadmap which was developed by the European Factories of the Future Research Association (EFFRA) after Europe-wide consultations.

EFFRA is the representative of the private partners in the “Factories of the Future” public-private partnership (PPP). Launched by President Barroso in 2009, under the European Economic Recovery Plan, the “Factories of the Future” PPP represents a joint investment of close to €1 billion to facilitate pre-competitive European research on production technologies through pan-European consortia.

EFFRA was established by the MANUFUTURE Technology Platform and leading European industries. EFFRA is a non-for-profit industry driven association, promoting the development of new and innovative production technologies. It’s membership is composed of large industrial companies, SMEs, research organisations and related associations.

Page in extremis, Brussels-based, is proud to contribute to this succesfull story with the creation of the logo “Factories of the Future” Public Private Partnership.

Programme branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a visual identity system.

Page in extremis is a communication agency specialised in corporate and institutional communication which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.

More information: http://www.inextremis.be

"Taken to its logical conclusion, transparency strategy is really about reshaping organisational cultures, structures, and processes even products and services to prepare companies and organisations to meet new expectations for values- based behaviour in an increasingly transparent world"

— D. Tapscott and A. D. Williams in Radical Openness — Four Unexpected Principles for Success

Citydev.brussels is one of the best known organisations in the Brussels Real Estate world that focuses on economic expansion and urban renewal.
One of the missions of Citydev.brussels consists of producing housing units for middle-income inhabitants...

Citydev.brussels is one of the best known organisations in the Brussels Real Estate world that focuses on economic expansion and urban renewal.

One of the missions of Citydev.brussels consists of producing housing units for middle-income inhabitants in districts lacking residential construction.

These housing unit projects are executed thanks to a partnership between the public and the private sector.

Citydev.brussels has entrusted Page in extremis with the tasks of designing, writing, and producing an informational and promotional brochure based on their new visual identity.

The result is a vibrant and impactful publication which was made within an intimate dialogue framework involving the Belgian communication agency’s creative team and citydev.brussels’ communication team.

During the development process, the Belgian communication agency has applied the tools of the “Design Thinking’s” discipline.

Page in extremis had already contributed to the succesfull rebranding’s story of Citydev.brussels with the refreshment of the name and identity of the Brussels’ institution.

Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, the communication agency is specialised in corporate and institutional communication and helps differentiate your brand from the multitude.

More information: http://www.inextremis.be

"Corporate events held by your company, or outsourced to an event management company, are an effective way of raising your brand’s profile. However, it is imperative that such events are meticulously managed so as to maintain the right image"

— P. Temporal in Advanced Brand Management — Managing brands in a changing world

On the road again with ASECAP!
ASECAP — in collaboration with PricewaterhouseCoopers Advisory — has just published a study of primary importance entitled “Evaluation and future of road toll concessions”.
ASECAP is the European Association of...

On the road again with ASECAP!

ASECAP  — in collaboration with PricewaterhouseCoopers Advisory — has just published a study of primary importance entitled “Evaluation and future of road toll concessions”.

ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks cover about 48.000 km of motorways, bridges and tunnels across 21 countries today.

Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its media with Page in extremis, the communication agency specialized in corporate and institutional communication.

This collaboration includes the elaboration of digital and print communication media.

Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into impactful communication tools.

We can help you reinforce your communication objectives.

Source: http://www.inextremis.be

"The more valuable content you can share with your fans and followers, the greater the trust and reputation you’ll build with them. Share your expertise without expectation or marketing-speak, and you’ll create an even better name for yourself"

— D. Kerpen in likeable social media — How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

Page in extremis congratulates EurEau for its 40th birthday!
EurEau is the voice of Europe’s drinking water and waste water service operators. The EurEau’s members provide water services to more than 400 million people and reflect the diverse private...

Page in extremis congratulates EurEau for its 40th birthday!

EurEau is the voice of Europe’s drinking water and waste water service operators. The EurEau’s members provide water services to more than 400 million people and reflect the diverse private and public water service industry across Europe.

EurEau brings together national associations, representing water supply and waste water services in EU and EFTA countries.

Page in extremis, Brussels-based, is proud to contribute to this succesfull story with the refreshment of the identity of the organisation.

Branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a visual identity system.

Page in extremis is a communication agency specialised in corporate and institutional communication which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.

More information: http://www.inextremis.be

"The brand is the most important and sustainable asset of any organisation — whether a product- or service-based corporation or a not-for-profit concern — and it should be the central organising principle behind every decision and every action"

— R. Clifton in Brands and Branding

Nickel is widely used in over 300,000 products for consumer, industrial, military, transport, aerospace, marine and architectural applications.
The biggest use is in alloying - particularly with chromium and other metals to produce stainless and...

Nickel is widely used in over 300,000 products for consumer, industrial, military, transport, aerospace, marine and architectural applications.

The biggest use is in alloying - particularly with chromium and other metals to produce stainless and heat-resisting steels. These are used for pots and pans, kitchen sinks etc, as well in buildings, food processing equipment, medical equipment and chemical plants.

About 65% of the nickel which is produced is used to manufacture stainless steels.

Another 20% is used in other steel and non-ferrous alloys - often for highly specialized industrial, aerospace and military applications.

About 9% is used in plating and 6% in other uses, including coins, electronics, and in batteries for portable equipment and hybrid cars. In many of these applications there is no substitute for nickel without reducing performance or increasing cost.

Nickel is essential for healthy plant life. As a result, it is found naturally in most vegetables, fruits and nuts, and in the food products derived from them, for example – chocolate and wine.

Source: Nickel Institute

Nickel Institute is the global association of the world’s primary nickel producers who together account for approximately 85% of worldwide annual nickel production outside China.

Nickel Institute Europe has choosen for partner of their communication the agency Page in extremis.

Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into impactful communication tools.

We can help you reinforce your communication objectives.

Page in extremis is a communication companion which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

More information: http://www.inextremis.be

"Brand management is a non-stop job and involves keeping one eye on the big picture in terms of vision, but at the same time meticulously managing the day-to-day detail of all brand activities. Sometimes brand managers, in their eagerness to do something new for or with the brand, get influenced by creative ideas that can appear great but may potentially cause brand damage"

— P. Temporal in Branding for the Public Sector — Creating, building and managing brands people will value