"An examination of symbols invariably leads to inquiring about all of the company’s locations and the target groups they serve. It involves asking how space, color, lighting, and symbols are being used by the company in all locations to express the identity of the company"

— C. van Riel and C. Fombrun in Essentials of Corporate Communication — Implementing practices for effective reputation management

One of the best known organisations in the Brussels Real Estate world is changing its name. The Brussels’ government’s Regional Development Company – SDRB – is now ‘citydev.brussels’ and has a brand new logo.
In announcing this on Monday {1/10/2013},...

One of the best known organisations in the Brussels Real Estate world is changing its name. The Brussels’ government’s Regional Development Company – SDRB – is now ‘citydev.brussels’ and has a brand new logo. 

In announcing this on Monday {1/10/2013}, Citydev said it intended to play a preponderant role in the ‘development of a Region in which it is good to live’.

First created some forty years ago, the organisation felt that the name SDRB was becoming too easily confused with other similar acronyms. 

The new logo responds to the desire of the Region to have the logos of all associated public institutions in line with the graphic chart adopted during the launch of the city marketing plan in 2012.

The spiral of the logo represents the harmonious development of the city, enclosed in a ‘volume’ which alludes to the densification which may be necessary. 

The name ‘citydev’ appeared to be obvious, and reflects the fact that the institution is involved in the development of both business property and residential projects. 

These are often in the form of mixed use developments, also in line with the Region’s desire to avoid creating zones which offer only one function.

Extract from “http://pro-realestate.be”

More info: http://www.inextremis.be

"Specifically, we look to see what functional and emotional needs are being left unfulfilled. Then we set out to discover the extent to which any of these needs presents an opportunity for the brand in question"

— J. Signorelli in StoryBranding — Creating standout brands through the power of story

Seldia, has released its 2012-2013 annual report.
Seldia is the European Direct Selling Association. The objective of Seldia is to represent all forms of direct selling in Europe and to ensure that EU and national policy makers are aware of its...

Seldia, has released its 2012-2013 annual report. 

Seldia is the European Direct Selling Association. The objective of Seldia is to represent all forms of direct selling in Europe and to ensure that EU and national policy makers are aware of its benefits and advantages, as well as its contribution to national economies.

For the third year consecutively, Seldia has entrusted Page in extremis with the visual design and production of its annual report. Page in extremis has revitalized the association’s communication through its rebranding in 2010.

Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.

The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations. 

Page in extremis is based in Brussels and has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

Source: http://www.inextremis.be

"Knowing that brands need to constantly adapt to their fast-changing environment in order to survive, why do so few companies have a dynamic identity?"

— I. van Nes in Dynamic Identities — How to create a living brand

Prosport entrusted Page in extremis with the rebranding of its corporate identity.
Within the city of Brussels, Prosport is in charge of the promotion of the King Baudouin Stadium. Prosport ensures a maximum occupancy of the biggest Belgian stadium...

Prosport entrusted Page in extremis with the rebranding of its corporate identity.

Within the city of Brussels, Prosport is in charge of the promotion of the King Baudouin Stadium. Prosport ensures a maximum occupancy of the biggest Belgian stadium by organising non-sporting events. The association reconciles the demands from private firms with the needs of the city administration.

The renewed brand is conceived to become a platform where like-minded people come together. The goal is to share an experience that creates an emotional positive attachment.

The communication agency has created a dynamic system: the graphic designers have defined one recognisable component and leave room to play with the others.

Internet, social media and technical innovation have given brands the opportunity to behave like living organisms.

Page in extremis is a communication agency specialised in branding and development of digital and classic media.

The communication agency based in Brussels has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

Source: http://www.inextremis.be

"Vectors are generally shown as lines or arrows. The length of the line or arrow is proportional to the magnitude of the vector, and the direction of the line or arrow corresponds to the direction of the vector"

— R. L. Harris in Information Graphics — Visual Tools for Analyzing, Managing, and Communicating 

To many people, information graphics are the images frequently used in presentations at formal meetings. However, for every chart, graph, map, diagram, or table used in a presentation or publication, there are thousands that are utilized for...

To many people, information graphics are the images frequently used in presentations at formal meetings. However, for every chart, graph, map, diagram, or table used in a presentation or publication, there are thousands that are utilized for operational purposes.

With the need to cope with increased amounts of data and at the same time increase quality, our experimented graphic designers can help you generate effective and easily comprehensible charts and graphs.

Page in extremis is a strategic design and communication agency, embodied by a senior multidisciplinary team. We build brands and strengthen the reputation of leading corporations, institutions and associations.

The communication agency is specialised in corporate and institutional communication. Page in extremis has developed its own graphic studio.

http://www.inextremis.be

"Quality is a vague term, so what do we mean? This is when you and your content strategist can step back, look at the content with which you’ll be working, and ask what do we have and is this any good?"

— M. Bloomstein in Content Strategy at Work — Real-World stories to strengthen every interactive project

The Centre for Equal Opportunities and Opposition to Racism is a public institution that aims to promote equal opportunities and that fights any type of exclusion, restriction or preferential treatment based on legally stipulated criteria.The Centre...

The Centre for Equal Opportunities and Opposition to Racism is a public institution that aims to promote equal opportunities and that fights any type of exclusion, restriction or preferential treatment based on legally stipulated criteria.The Centre also oversees the respect of the fundamental rights of foreign nationals and observes the nature and scope of migration flows.  Furthermore the Centre stimulaties the fight against human trafficking.

The Communication Agency, Page in extremis has developed the logo and the visual identity of a 3-year campaign on diversity handled by the Centre for Equal Opportunities and Opposition to Racism.

Page in extremis is a Brussels-based communication agency. The agency builds brands and strengthens the reputation of leading corporations, institutions and associations. 

Through (re-)Branding, interactive Media and Print Design, we help you build your own visual communication program.

Source: http://www.inextremis.be

"No matter what your role is on any project team, there are ways in which you can introduce the powerful principles and tools of content strategy and immediately improve the way content is created and cared for, thereby improving the content itself"

— K. Halvorson in Content Strategy at Work

The French Community of Belgium is an institution at the service of French-Speaking Belgians.
The issues managed by the French Community of Belgium result from the Belgian Constitution and the various constitutional reforms which, since 1970, have...

The French Community of Belgium is an institution at the service of French-Speaking Belgians. 

The issues managed by the French Community of Belgium result from the Belgian Constitution and the various constitutional reforms which, since 1970, have gradually reshaped Belgium into a federal state.

They mainly deal with: cultural issues, person-related matters (child, health, sport), education, language use, derivative competencies.

The communication agency, Page in extremis has developed for the French Community of Belgium an interactive publication targeting the teachers.

Page in extremis is a communication agency specialised in corporate and institutional communication. Our multidisciplinary team has an expertise for matters implying complexity and sensitive messages.

Moreover, the communication agency benefits from an in-house graphic team who develops digital and classic media. 

E-books for iPads and tablets are only a sample of various services that Page in extremis can offer you in order to help you move your communication from a classical one toward a digital digital one.

Source: http://www.inextremis.be

"You’ve built it, and they have come. Now what? Once the messages have reached the target audiences and the conversations have begun to percolate, the corporate communication function’s job has only just begun"

— P. A. Argenti and C. M. Barnes in Digital Strategies for Powerful Corporate Communications

Interactive projects request an initial analysis defining technical standards. They may have to be integrated with the existing systems such as Content Management Solutions. They may have to be adapted on laptops and mobile devices. Also, strict...

Interactive projects request an initial analysis defining technical standards. They may have to be integrated with the existing systems such as Content Management Solutions. They may have to be adapted on laptops and mobile devices. Also, strict brand guidelines must be followed…

The communication agency, Page in extremis has developed a collaboration process that helps answer to all critical technical questions and also to communication matters such as: what it is about? for whom it is? What do you want to say? How will they found out?

Page in extremis is a strategic design and communication agency, embodied by a senior multidisciplinary team. We build brands and strengthen the reputation of leading corporations, institutions and associations.

Specialised in corporate and institutional communication, we help you transform your classic communication media into impactful digital ones. 

The E-Newsletters displayed are sample of various services that Page in extremis can offer you in order to help you move your communication from a classic one toward a digital one.

http://www.inextremis.be

"Besides acknowledging the rapidly changing business environment, companies must adapt without changing what they stand for or compromising their principles"

— P. A. Argenti and C. M. Barnes in Digital Strategies for Powerful Corporate Communications