"Architecture starts when you carefully put two bricks together. There it begins"
— Ludwig Mies Van Der Rohe
"In an era when management consultants talk about putting the customer at the heart of the company, perhaps another way of describing the concept of citizen brands is of it being about putting society at the heart of the company"
— M. Willmott in Citizen Brands
"Behold, your content. Your business needs it. Your users want it. And yet no one seems quite sure what to do with it. A website redesign? A new CMS? Whatever the case, you’re ready for a change. Let’s put your content to work."
— K. Halvorson and M. Rach in Content Strategy for the Web
"Deepening a position involves making the company’s activities more distinctive, strengthening fit, and communicating the strategy better to those customers who should value it"
— M. E. Porter in On Strategy
"Once you are clear about the framework or combination of frameworks required for a process, the questions you need will become obvious by looking at the key parts of the framework: they enable you to make conscious decisions about what to ask to accomplish your objectives"
— D. Strachan in Making Questions Work
"As an ideal model for participation, social media have shown that simple rules work best: radically simple usability, as little structure as possible, and open contribution"
— D. Hinchcliffe and P. Kim in Social Business By Design — transformative social media strategies for the connected company
"Most grids serve to integrate type and image, leaving the treatment of those elements to clarify and codify the information for the reader and create added meaning through their juxtaposition"
— A. Graver & B Jura in Grids and Page Layouts — An Essential Guide for Understanding & Applying Page Design Principles