— Warren, Susan May in The Story Equation: How to Plot and Write a Brilliant Story from One Powerful Question (Brilliant Writer Series).
Get more about the European Self-Medication Industry with the AESGP’s 2018 annual report
The Association of the European Self-Medication Industry (AESGP) is the voice of the manufacturers of non-prescription medicines, food supplements and self-care medical devices in Europe, also referred to as self-care/consumer healthcare products.
More than 2,000 companies are operating in the consumer healthcare sector in Europe. They are affiliated with AESGP directly or indirectly through the 25 national associations. 50% of the companies in the AESGP constituency are small and medium-sized (SMEs) companies.
8.5 billion packs of non-prescription medicines and 1.2 billion packs of minerals and vitamins were purchased by Europeans in 2018 to improve their health and contribute to their wellbeing.
Almost every second pack of medicines dispensed in European community pharmacies have a non-prescription status.
Ailments that can be managed with self-care products typically include allergies, gastrointestinal disorders, cuts, bites & rashes, cough & cold, pain.
Collectively, there are more than 200 active pharmaceutical ingredients (INN) available without prescription in Europe.
Page in extremis is delighted to have achieved the creative development and the graphical production of the 2018 Annual Report.
The result is a stunning publication made within an intimate, imaginative dialogue framework involving the AESGP team and the Belgian communication agency’s creative unit.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes the improvement of your “Communication Programme” by incorporating integrated communication campaigns, extraordinary events, inspiring publications and innovative digital solutions.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.
More information:
— Clifton, Rita in The Economist: Brands and Branding. Profile Books.
DigiPLACE has a brand new logo!
DigiPLACE is an EU-funded project with a budget of €1 million aiming at creating a roadmap for a Digital Platform for Construction in Europe.
DigiPLACE is a framework allowing the development of future digital platforms as common ecosystems of digital services that will support innovation, commerce, etc.
DigiPLACE will define a Reference Architecture Framework for digital construction platform based on an EU-wide consensus involving a large community of stakeholders, resulting in a strategic roadmap for successful implementation of this architecture.
This project is the first-ever proposal targeting the digital transformation of the construction industry to receive EU funding from Directorate‑General for Communications Networks, Content and Technology (DG CONNECT).
CECE will be in charge of the project’s communication and dissemination activities.
CECE will be responsible for the project’s website, managing the social media, planning and organising events and disseminating project’s results.
CECE chooses the communication agency Page in extremis as its partner to carry out these tasks.
The DigiPLACE logo crystallises the first stage of this great adventure.
The logo is the result of an intimate collaboration between the CECE team and the creative unit of the communication agency.
Page in extremis has over 25 years of experience in guiding organisations on the road to defining and articulating their uniqueness.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
More information: www.inextremis.be
— Harvard Business Review. HBR’s 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
Shaping Future Energy and Climate Policies in Europe: ENGIE’s vision
The ENGIE group – as a leader of the energy transition – fully supports the European ambitions in the field of climate change and energy transition.
Isabelle Kocher, the CEO of ENGIE stated: “We believe that a competitive ecological transition is achievable by using existing natural gas networks and storage capacities, gradually replacing natural gas by green gas – such as biomethane or green hydrogen – to supply our customers”.
At the very heart of ENGIE’s vision of the future are the priorities of energy efficiency, greening energy and empowering consumers, thanks to decentralised and smart energy systems.
ENGIE has shared its view in a brochure in terms of policy recommendations for the next EU Commission. The publication expresses the ENGIE vision on how to design a future European Agenda to complete the Energy Union. ENGIE encourages EU commitments in six significant areas for making energy: climate-proof, efficient, green, secure, inclusive and innovative.
The communication agency Page in extremis is proud to participate in the creative development and the graphical production of the publication.
The communication agency has defined a pleasant working process, including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Page in extremis is specialised in corporate and institutional communication. The communication agency creates and renews corporate and institutional brands and develops digital and classic media.
More information:
http://www.inextremis.be
— Sartain, Libby. Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business.
Why is integrated communication favoured?
Integrated Communication is a simple concept.
It ensures that all forms of communication and messages are carefully linked together.
At its basic level, Integrated Communication means combining all the communication tools, so that they work together in harmony, providing they speak consistently with one voice all the time, every time. Their sum impact is more significant than their parts impact.
Integrated Communication wraps communications around audiences and helps the targeted audiences move through the various stages of the perception process.
Consistent images and relevant, useful, messages help nurture long term relationships with audiences.
The organisation consolidates its image, develops a dialogue and nurtures its relationship with their audiences.
Carefully linked messages help audiences by giving timely reminders, updated information which, when presented in a planned sequence, help them move comfortably through the stages of the recognition process.
The campaign that GS1 Healthcare did for its new standard for investigational products is a brilliant example of Integrated Communication.
GS1 Healthcare has entrusted the communication agency Page in extremis with the development of the Integrated campaign.
Various tools have been selected and developed: a specific web page as a central point of communication, an explanatory video animation, a powerpoint slide, a series of teasers for the social media, a poster, article, press release, and a leaflet summary.
The agency addressed the redactional and the design development for each communication support within an intimate dialogue between the GS1 Healthcare unit and the agency copywriter.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
Video animation: https://www.youtube.com/watch?v=FpccPy7w74w&t=40s
— Aula, Pekka, Heinonen, Jouni in The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals), Springer International Publishing.
An IRU digital platform for the European Commission’s Mobility Package
IRU is the world’s road transport organisation. IRU offers solutions to improve transportation around the world and thereby promotes trade, economic growth, employment, security, the environment and communities.
As part of its activities, IRU has published a web platform presenting the European Commission’s Mobility Package.
The European Commission’s Mobility Package is a collection of 3 initiatives concerning the governance of commercial road transport in the European Union. It represents the most significant change to EU road transport rules, covering many aspects of the industry’s activities.
IRU has entrusted the communication agency Page in extremis with the development of the web platform.
Page in extremis realises major web-based communications projects for many well-known European institutions, associations and global groups.
Page in extremis has outlined a clear process, including follow-up and quality check particularly suited to provide maximum comfort to its clients and the best results.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
— Collaboration in Creative Design: Methods and Tools. Springer International Publishing.
3 WEC policy recommendations to build a future of work fair and decent!
As the International Labour Organisation (ILO) aligns its mandate to the 21st century, the time is right to secure the best labour market support that individuals can get in finding productive and quality work.
The World Employment Confederation (WEC), the global representative body for private employment services, makes three policy recommendations to build a future of work that is fair and decent for diverse forms of work:
A) Realise agency workers’ access to fundamental rights, collective bargaining and decent work through a regulatory framework that ensures quality labour market allocation and matching.
B) Dedicate resources and programmes to research and promote effective cooperation between public and private employment services.
C) No Future of Work without Social Innovation!
The three recommendations are fully detailed in the brochure entitled “Making Transitions Work” and supplemented by a digital platform where you can find out the inspiration for futureproof labour markets: https://www.socialinnovationstories.org/
The brochure and the online database of social innovation stories are both the result of the creative dialogue between the WEC communication team and the Communication agency Page in extremis.
The World Employment Confederation is the voice of the employment industry at the global level, representing labour markets enablers from 50 countries as well as 7 of the largest international workforce solutions companies. Members of the World Employment Confederation represent a wide range of HR services, including agency work, direct recruitment, career management, Recruitment Process Outsourcing (RPO) and Managed Service Provider (MSP).
Page in extremis has over 25 years of experience in guiding organisations on the road to defining and articulating their uniqueness.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
— Canel, María José in Public Sector Communication: Closing Gaps Between Citizens and Public Organizations.
Explore the FIEC digital activity report 2018-2019!
Kjetil Tonning, FIEC President, introduces you to the content of the report in a short video. A digital timeline offers you an ingenious overview of the 2018-2019 achievements. The online version can be consulted on a smartphone as well as on a tablet or a computer and, the information can easily be shared with friends, co-workers and partners.
The online version is developed in five languages (English, French, Italian, Spanish and German).
Through its 31 national member federations in 27 European countries (24 EU & EFTA and Turkey), FIEC represents, without discrimination, construction enterprises of all sizes, from all building and civil engineering specialities, engaged in all kinds of working methods.
FIEC speaks for the European Construction Industry. The European construction industry contributes 9% to the EU GDP and employs 14.5 million people in 3 million enterprises, most of which are SMEs with less than 20 operatives.
The Communication Agency, Page in extremis is proud to have participated in the development of the online report.
The result is an impactful online publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative unit and the FIEC team.
The communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
— Langham, Tony. Reputation Management (PRCA Practice Guides), Emerald Publishing Limited.
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
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Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
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