— D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement
€ 107,9 Billion surplus income from road transport re-invested into society. The Governments are making a major surplus on road transport revenue.
European motorists deserve a high-quality road infrastructure to which they are already contributing.
Rather than new or increased charging on road users, governments should look to revenue that is already available for funding the road network.
That’s is the central idea of the campaign “A Better Deal For Motorists” launched by FIA Region I.
The communication campaign is composed of a mix of digital and classic touch points: a web page, a video, a series of social media teasers from one part, and a full study and a report on the other hand.
FIA Region I has developed the design and the production of the campaign supports in collaboration with the communication agency Page in extremis.
The FIA Region I office, based in Brussels, is a consumer body representing 112 Motoring and Touring Clubs and their 38 million members from across Europe, the Middle East and Africa.
The Belgian communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Page in extremis proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity supported by a clear and concise graphical guide.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, events, publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information on Page in extremis:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
For more information on “A Better Deal For Motorists” campaign:
http://www.fiaregion1.com/en/fia_region_1/forms/betterdeal.htm
— L. Sartain & M. Schumann in Brand form the Inside — Eight Essentials to Emotionally Connect Your Employees to You Business
Ciett is becoming the World Employment Confederation
The trade organisation representing the employment industry has been rebranded as The World Employment Confederation.
A move that reflects the industry’s extended territory (the world of employment) and the broadening of its membership base.
While Ciett was established in 1967 to represent temporary agency work, the World Employment Confederation is the trade body representing the employment industry at global level.
The World Employment Confederation is representing labour market enablers in 50 countries and 7 of the largest international workforce solutions companies.
The World Employment Confederation brings unique access to and engagement with international policymakers (ILO, OECD, World Bank, IMF, IOM, EU) and stakeholders (trade unions, the academic world, think tanks, NGOs).
Page in extremis congratulates the organisation for its complete rebranding.
The Belgian communication agency is proud to have participated to this significant change across the visual development of several communication touch points of the global organisation.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The refreshment of your visual identity supported by easy to use guidelines developed in a clear and concise Brand guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication projects.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
— G. A. Williams & R. B. Miller in Change the Way You Persuade — Harvard Business Review’s 10 Must Reads On Communication
Do you “Chinese” your publication?
Digital solutions offer Worldwide organisations and European associations with the ability to create multilingual content for the benefit of their international audiences.
Digital publishing allows producing, at an affordable cost, efficiently digital versions of publication in an increasing number of languages.
There are different ways to present the translated content, which can impact the graphic design of the publication.
The most common format of presentation is an interactive pdf in a single-language. In that case, each language version of the publication can be separately downloadable.
Another solution is a multilingual publication built as an application that can contain two or more sets of translations of the original content. The language versions are developed through “toggling” or “side-by-side” effects.
With the “toggling” approach, users navigate through content written in different languages by pressing a “language switch”.
The article toggling effect provides a uniform user experience, but it requires extra work to make it happen.
The “side-by-side” approach places the translations next to each other, typically with differentiation in the font types, sizes and colours.
Located in Brussels, the communication agency, Page in extremis has realised multilingual online reports for many well-known European institutions and associations.
Page in extremis is a leading strategic communication agency.
We build brands, and we strengthen reputations of International institutions, European associations and corporations.
For more information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be
— S. Middleton in Build A Brand in 30 Days
Latest CO2 reduction by Europe’s airports announced!
Airport Carbon Accreditation has continuously succeeded in reducing significant levels of carbon dioxide emissions.
Following the last edition of the Achieving Carbon Reduction brochure: “year 7 of the programme was no exception with a total reduction of 206,090 tonnes of CO2 achieved”.
This new release of the publication from ACI EUROPE is related to Airport Carbon Accreditation — the only institutionally-endorsed, carbon management certification standard for airports.
ACI EUROPE is the voice of Europe’s airports, representing over 450 airports in 44 European countries. The members of the association handle 90% of commercial air traffic in Europe.
Based in Brussels, ACI EUROPE leads and serves the European airport industry and maintains close links with other ACI regions throughout the world.
The communication agency Page in extremis signs the update of the brochure.
Page in extremis is a communication partner who offers you specific services in corporate and institutional communication with a particular focus on branding and the development of digital and classic media.
Page in extremis helps you realise innovative and astonishing publications.
Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.
More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
— I. Moderandi in The Strategic Meeting Process — How to Structure Your Marketing Activities to Achieve Better Results
Global biodiversity is declining at an alarming rate, putting the survival of other species and our future at risk.
The latest edition of WWF’s Living Planet Report brings home the enormity of the situation - and how we can start to put it right.
The Living Planet Index reveals that global populations of fish, birds, mammals, amphibians and reptiles declined by 58 percent between 1970 and 2012.
We could witness a two-thirds decline in the half-century from 1970 to 2020 – unless we act now to reform our food and energy systems and meet global commitments on addressing climate change, protecting biodiversity and supporting sustainable development.
The communication agency, Page in extremis is proud to have participated to the living planet report through the production of the two language versions of the Belgian edition (French and Flemish).
The environmental concern is one of the pillars of Page in extremis since its creation in 1994. Page in extremis has worked with global associations like Greenpeace, WWF, the European Wind Energy Association (WindEurope) but also with international organisations like the United Nations Environment Programme (UNEP) and the European Environment Agency (EEA)
UNEP is the leading global environmental authority that sets the global environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system and serves as an authoritative advocate for the global environment
EEA is the EU Agency providing sound, independent information on the environment for those involved in developing, adopting, implementing and evaluating environmental policy, and also the general public.
In close collaboration with European Environmental Information and Observation Network and its 33 member countries, the EEA gathers data and produces assessments on a broad range of topics related to the environment.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives. The communication agency proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity supported by easy to use guidelines developed in a clear and concise identity guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, startling publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
https://wwf.be/fr/living-planet-report-2016/
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
— D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement
A new website for the European Retail Round Table!
The European Retail Round Table (ERRT) brings together the CEOs of Europe’s leading international retail companies. They are active in a variety of retail markets, including food, furniture, fashion, and electronics, amongst others. Each retailer has both physical stores as well as multichannel operations in Europe.
The retail sector is of fundamental importance to the European economy and the well-being of EU citizens. ERRT promotes a Single Market in Retail, the delivery of a more sustainable consumption model, and the creation of new market opportunities globally.
ERRT shares its members’ collective ideas with the objective to better enable retailers to give Europe’s consumers better access to the benefits of the Single Market and to promote the delivery of a more sustainable consumption model.
To achieve this, ERRT contributes to the public policy debate that impacts its members and Europe’s consumers, promoting policy choices that create opportunities both in the Single Market and in the global economy.
The new website of the European Association has been designed and produced by the communication agency, Page in extremis in close collaboration with the communication team of ERRT.
Located in Brussels, the communication agency develops dynamic websites since 1994.
Page in extremis proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity supported by easy to use guidelines and concise Brand guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be
— J. M. Bryson and F. K. Alston in Creating Your Strategic Plan — A workbook for public and nonprofit organizations
The WCO has published the 81st edition of WCO News, the Organization’s flagship magazine aimed at the global Customs community.
This edition features a special dossier on the 2016 Council Sessions, in particular, the latest developments in the core WCO areas of work: tariff and trade affairs, trade facilitation, enforcement, and capacity building.
It also puts a spotlight, in its focus section, on the Customs brokers profession, including the practices adopted by some Customs administrations related to licensing and regulatory regimes.
Other highlights include articles covering the quantification and taxation of carbon emissions, the protection of cultural heritage through enhanced cooperation between Customs officers and museum professionals, and much more.
The magazine is published and distributed free of charge three times a year, in February, June and October, and is available online or in paper format.
In close collaboration with the WCO communication team, the WCO news is designed and produced by the communication agency, Page in extremis.
The Belgian communication agency, Page in extremis is an official provider of the international organisation.
Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.
Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.
More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
— J. M. Bryson and F. K. Alston in Creating your strategic plan — A workbook for public and nonprofit organisations
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
Discover our website www.inextremis.be
Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
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