2014-2015 has been a period of growth and action for the Wine in Moderation Programme but also a year of planning for the future bringing new thoughts and ideas.
Starting with a brief explanation of the Programme, with its values and missions, the...

2014-2015 has been a period of growth and action for the Wine in Moderation Programme but also a year of planning for the future bringing new thoughts and ideas.

Starting with a brief explanation of the Programme, with its values and missions, the “Wine in Moderation Programme Implementation Report 2014-2015” then provides a clear understanding of the Programme’s achievements with new infographics, dedicated pages for each National Coordinator and Ambassador Company to present their actions.

A large number of success stories are exposed giving the reader the opportunity to know more about the different events and activities developed by WiM members.

Furthermore, the report brings originality and innovation with it and is available in two formats:
A short version which puts into perspective the primary outcomes per mission of the 2014-2015 period;
An extended version which acts as a window to Wine in Moderation’s journey the last two years.

The WiM Association has selected the communication agency, Page in extremis, as a strategic partner for developing the report and ensuring a stronger alignment between the messages conveyed by the Association and their visual expressions.

This report is an excellent opportunity to spread the efforts, results and impact of the Wine in Moderation Programme and we warmly invite you to share them with whoever you think might be interested.

Located in Brussels, Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and European associations.

More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

"First, determine what you need to accomplish. For example, you may need to generate a specific number of leads, raise your visibility in a certain industry or geography, or communicate a key message across different media. Set tangible goals for your traditional media plan. Each traditional media vehicle has benefits and drawbacks. When you’ve defined your goals, you can decide which vehicle will work best. Make sure you plan how to measure your campaign as well."

— I. Moderandi in The Startegic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results

Today, online annual reports are standard, but their printed version still have their place, and it does not seem that they will disappear soon.
Let’s examine how one of the best-known organisations in the Brussels Real Estate world handled that...

Today, online annual reports are standard, but their printed version still have their place, and it does not seem that they will disappear soon.

Let’s examine how one of the best-known organisations in the Brussels Real Estate world handled that matter: citydev.brussels has entrusted Page in extremis with the task of designing, writing, and producing their last annual report in both digital and printed versions.

The results are two vibrant and impactful publications made within a close dialogue framework involving the communication department of citydev.brussels and the Creative Unit of the communication agency.

The online and the printed version includes the last innovative trends for annual reports.

For online reports, that means:
1) Parallax Scrolling
Scrolling single-page is an efficiently way to encapsulate the essential information related to your annual report.
2) Single-Page Responsive  (mobile-friendly).
With web traffic moving towards mobile, it is reasonable to expect that responsiveness standard will also apply to the online annual reports.
3) Movement and interactivity
Combining action with more interactivity is going to produce amazing and memorable results.

Located in Brussels, the communication agency, Page in extremis has realised annual reports for many global corporations, worldwide institutions and European associations.

Page in extremis is a strategic communication firm that
build brands and strengthen reputations.

For more information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

"Determine how your prospects buy.
List the steps that you think prospects logically take from the time they recognize a problem to the time that they purchase a solution.
Talk with te customers or ask your sales reps for more insight.
Figure out what steps they take, what they need to know at each step, and how you can deliver that information most effectively"

— I. Moderandi in The Startegic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results

Fit for the Market (F4M) is up and running!
“Fit For Market” (F4M) is part of the 11th intra-ACP indicative programme (2014-2020) between the European Union and the ACP Group of States.
The specific objective is to enable smallholder farmers,...

Fit for the Market (F4M) is up and running!

“Fit For Market” (F4M) is part of the 11th intra-ACP indicative programme (2014-2020) between the European Union and the ACP Group of States.

The specific objective is to enable smallholder farmers, producer groups, farmer organisations, and micro, small and medium enterprises, to access international and domestic fruit and vegetable markets by complying with SPS issues and market requirements, in a sustainable framework.

The aim is to support these companies so that they can benefit from current and future opportunities on international, regional and national markets.

F4M is due to be rolled out over five years (2016-2020) with a total budget of € 25 million (of which € 20 million from the European Union).

F4M comes within the scope of COLEACP’s mission to “develop an agricultural and food product sector (especially fruit and vegetables), that is inclusive and sustainable, primarily in the ACP States and between these countries and the European Union”.

The first half of 2016 was marked by the end of the activities of COLEACP’s two flagship programmes, PIP2 and EDES.
Thanks to the resources made available by the EDF for these two Programmes between 2010 and 2015, companies supported by COLEACP benefited from a 62% turnover increase, creating thereby 100,000 jobs.
Results that paved the way for F4M.

For more information about PIP2 and EDES, you can refer to the COLEACP annual report 2015.

The publication has been designed and produced by the communication agency, Page in extremis in close collaboration with the COLECAP communication team.

Page in extremis helps create and develop each of your publications as an appendage of larger strategic communication plans.

Page in extremis is based in Brussels and has expertise in institutional and corporate communication. The multidisciplinary team build brands and strengthen the reputation of global corporations, leading institutions and European associations.

More information:
http://www.coleacp.org/en/system/files/file_fields/2016/06/09/2015coleacpannualreport-web_0.pdf

http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

The history of the WCO began in 1947 when the thirteen European Governments represented in the Committee for European Economic Co-operation agreed to set up a Study Group. This Group examined the possibility of establishing one or more inter-European...

The history of the WCO began in 1947 when the thirteen European Governments represented in the Committee for European Economic Co-operation agreed to set up a Study Group. This Group examined the possibility of establishing one or more inter-European Customs Unions based on the principles of the General Agreement on Tariffs and Trade (GATT).

In 1948, the Study Group set up two committees - an Economic Committee and a Customs Committee. The Economic Committee was the predecessor of the Organization for Economic Co-operation and Development (OECD), the Customs Committee became the Customs Co-operation Council (CCC).

In 1952, the Convention formally establishing the CCC came into force. The Council is the governing body of the CCC, and the inaugural Session of the Council was held in Brussels on 26 January 1953.

Representatives of seventeen European countries attended the first Council Session of the CCC.

After years of membership growth, in 1994 the Council adopted the working name World Customs Organization, to more clearly reflect its transition to a truly global intergovernmental institution. It is now the voice of 180 Customs administrations which operate on all continents and represent all stages of economic development.

Today, WCO Members are responsible for processing more than 98% of all international trade.

Since 2004 the communication agency Page in extremis is an official provider of the WCO. The agency provides Annual Reports, Publication, digital publications, the WCO magazine, Powerpoint presentations and videos.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes 4 integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, astounding publications and innovative digital solutions.

4) The creative development and production of innovative communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be

http://www.inextremisbranding.be

http://www.inextremisdigital.be

"If you want your people to believe in your brand and to act as though it means something to them, then you have to give them some “ownership” of it. This means you must allow them the freedom to plan and to act, resisting the urge to interfere or micromanage every detail of their work. In other words you must release some of your control of your brand"

— S. Middleton in Build a brand in 30 Days

“There is an urgent need to give hope to young Africans, and this hope must be converted into reality to avoid these tragic exoduses and aggressive indoctrination” stated Guy Stinglhamber in the COLEACP 2015 Annual Report.
Following the COLEACP...

“There is an urgent need to give hope to young Africans, and this hope must be converted into reality to avoid these tragic exoduses and aggressive indoctrination” stated Guy Stinglhamber in the COLEACP 2015 Annual Report.

Following the COLEACP Director, the private sector is a source of hope. Mr Stinglhamber specifies: “COLEACP and its members are convinced that the proper management of their business contributes, and must contribute even more, to the welfare of the entire community. Every entrepreneur, from the micro-enterprise to large multinationals, has responsibility for the socio-economic development of their region. African Agriculture is seeking its path, it must reinvent itself to face up to the challenges of hunger and poverty and to feed the world in a not so distant future.”

The Europe-Africa-Caribbean-Pacific Liaison Committee (COLEACP) is a civil society organisation (CSO) established in 1973 whose primary purpose is to support the development of a sustainable and competitive agriculture and agribusiness.

The association’s 300 members are importers, exporters, consultants and other public and private sector service providers.
Associations of small-scale producers are also represented.
Together they represent 85% of the trade flows of fruit and vegetables from ACP countries to Europe.

From an operational standpoint, COLEACP is a network and a technical assistance tool for the sustainable and inclusive development of the private sector (SMEs) based on expertise and an active training system in 50 countries (outside the EU).

Since its creation, COLEACP has been managing development projects in the ACP agricultural and food sector, financed by donors (mainly the European Union).

COLEACP is also regularly consulted by public and private stakeholders to support them with crisis management (food safety and plant protection).

COLEACP frequently collaborates with the major players in development cooperation:
- the Secretariat of the ACP Group of States,
- the services of the European Commission,
- international organisations (World Bank, UNCTAD, CTA, FAO, OECD, WTO, UNIDO, etc.),
- the private agro-industrial sector and agri-food industries,
- NGOs and research centres, universities and technical institutes.

For the third consecutive year, COLEACP has assigned the communication agency, Page in extremis with the tasks of design and prepress of its annual report.

Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.

The communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.

Page in extremis is based in Brussels and has expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core idea of your organisation into brilliant visual systems.

More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

A special website acts as a hub for all that is related to your event.
It will become your best touch point for saying everything about your event to your prospective attendees: what will your participants obtain from being there? What will they...

A special website acts as a hub for all that is related to your event.
It will become your best touch point for saying everything about your event to your prospective attendees: what will your participants obtain from being there? What will they acquire? Who will they hear from? Who will they meet?
You can tell them all that in a clear and concise way immediately absorbable.
But developing an event website is not enough! You also need to think about how to promote your event.

Here are five simple ideas for digitally promoting your event:

1) Make your website easy to find: target relevant keywords when writing the content of your event website. Linking is important: an easy place to start is by linking from social networks back to your event website.

2) Highlight your Sponsors and encourage a connection between your sponsors and attendees. Your sponsors are a valuable marketing resource.

3) Use Email Marketing: correctly used, they can generate awareness and interest, engage with potential guests, create traffic into your event website and keep everybody updated.

4) Blog about your upcoming event. Thanks that you can share additional information with your prospective attendees and generate interest leading up to your event.

5) Trigger Social Media: establish your particular event hashtag! Make it memorable. Short is always better. Check that it is not already used somewhere.

The European Directe selling Conference is an example illustrating what we have explained: Seldia - the European Direct Selling Association has developed a vibrant conference website with the communication agency, Page in extremis.

The European Direct Selling Conference has established itself as a must-attend event on the annual direct selling calendar. The annual flagship event gathers the leaders and experts of the European Direct Selling industry. The conference aims at providing new insights to all the burning questions related to the future of this dynamic industry.

Since 2010, the communication agency, Page in extremis, is proud to have contributed to this happy story.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

More information:
http://www.inextremis.be

"What is corporate culture, and why is communicating clearly and precisely about it important? Culture is not created by declaration; it derives from expectations focused on winning. You can only have a culture that encourages performance if you hire the right people, require them to behave in a way that is consistent with the values the company espouses, and implement processes that will allow the company to win in the marketplace."

— J. Hamm in The five Messages Leaders Must Manage - On Communication Harvard Business Review Press

"Successful brands are like famous personalities — they have ways of doing things that we instantly recognise and expect. They have a distinctive look, feel and tone of voice that we associate with them. If you consider your brand as a living personality, you will find it easier to bring it to life and have meaning"

— P. Hitchens and J. Hitchens in Successful Brand Management

"The listening environment is complex and diverse. There are a variety of digital forums within which conversation occur and there is a great deal of variety in terms of the conversations taking place… Conversations are also taking place offline, in naturally occurring environments, in the brick and mortar world of sights, sounds, and smells. Given this complexity, it is unlikely that simple, one-dimensional approaches to listening will provide sufficient breadth or depth of customer insights."

— G. Balla in Collaboration and Co-Creation — New Platforms for Marketing and Innovation

"Not having a cohesive design strategy means creating reactive, not proactive, work— hastily developed designs that meet only the immediate needs of the client, with no thought of the future.
This results in a lack of a unified visual brand presence for the client over time."

— T. L. Stone in Concept Development, Managing the Design Process

The Director General of DG GROW, Mrs Lowrie Evans, concluded the HLF meeting, in April 2016, with the following words: «The construction sector is crucially important. The performance of this sector has important impacts beyond its own area, namely...

The Director General of DG GROW, Mrs Lowrie Evans, concluded the HLF meeting, in April 2016, with the following words: «The construction sector is crucially important. The performance of this sector has important impacts beyond its own area, namely on our climate and energy objectives, resource efficiency, safety and our quality of life. Construction matters and I congratulate you on the work done over the past years».

Interested to know more about the work achieved by the European Construction Federation Industry? Find out the answers in the last FIEC annual report!

Through its 29 national member federations in 26 European countries (23 EU & EFTA and Turkey), The European Federation represents, without discrimination, construction enterprises of all sizes, from all building and civil engineering specialities, engaged in all kinds of working methods.

This wide-ranging representativeness was officially recognised in a study undertaken on behalf of the European Commission so that FIEC is the “Social Partner” representing employers in the European Sectorial Social Dialogue “Construction”.

FIEC speaks for the European construction industry.

Since 2012, FIEC has entrusted the development of its visual communication strategy and the production of its supports to Page in extremis, the communication agency specialised in corporate and institutional communication.

Located in Brussels, the communication agency, Page in extremis, has extended experience in the translation of specific communication needs into impactful communication tools.

The communication agency helps you revitalise your communication objectives.

More information:
http://www.inextremis.be

"All innovation carry some degree of uncertainty for an individual, who is typically unsure of the new idea's functioning and thus seeks social reinforcement from others of his or her attitude toward the innovation. The individual wants to know wether his or her  thinking is on the right track in the opinion of peers"

— E. M. Rogers in Diffusion of Innovations (Fifth Edition)