Communication Agency Brussels - Your Partner in Design and Brand

For a European Association, the publication of an Annual Report is a real opportunity to deliver their key messages; to talk about their successes and to generate a positive wave of what has been achieved during the previous 12 months.

That is what did the European Healthcare Distribution Association (GIRP).

GIRP is the umbrella organisation for pharmaceutical full-line wholesalers and distributors of healthcare products and services in Europe.

The European Association represents the national associations of over 750 pharmaceutical wholesalers serving 33 European countries, as well as major international and pan-European healthcare distribution companies.

GIRP members employ over 140,000 people and distribute around 15 billion packs of medicines as well as a broad range of healthcare products per year.
As the vital link in healthcare, they are committed to developing and providing innovative and efficient healthcare products and services to improve the health and wellbeing of patients across Europe.

GIRP is one of the founding partners in the European Medicines Verification Organisation (EMVO) that brings together the three principal European associations of manufacturers and marketing authorisation holders (EAEPC, Medicines for Europe and EFPIA) as well as the European Association of Community Pharmacists (PGEU).

Page in extremis is glad to have participated in the creative development and the graphical production of the GIRP 2015-2016 Annual Report.

The result is a vibrant publication which has been developed within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and GIRP’s communication team.

The communication agency has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Located in Brussels, the communication agency, Page in extremis has designed and produced annual reports for many well-known European organisations.

Page in extremis is a leading strategic communication agency specialised in corporate and institutional communication. The communication agency creates and invigorates corporate and institutional brands and develops digital and classic media.

For more information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

Infographics enhance human ability to see patterns and trends

There are real benefits to creating infographics for your organisation.
Here is an example of the best usage of this trendy way to communicate: The Europe-Africa-Caribbean-Pacific Liaison Committee (COLEACP) is a civil society organisation (CSO), established in 1973 by stakeholders in the international fruit and vegetable trade.

COLEACP is a not-for-profit inter-professional association whose primary purpose is to support the development of a sustainable and competitive agriculture and agribusiness.

Since its creation, COLEACP has been managing development projects in the ACP agricultural and food sector, financed by donors (mainly the European Union).

From an operational standpoint, COLEACP is a network and a technical assistance tool for the durable and inclusive development of the private sector (SMEs) based on expertise and an active training system in 50 countries (outside the EU).

With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.

Infographics can improve cognition by utilising graphics to enhance the human visual system’s ability to see patterns and trends.

The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.

The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.

Based in Brussels, Page in extremis has defined a proprietary process to reach the best results. The method includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.

For more information:
www.inextremis.be
www.inextremisbranding.be
www.inextemisdigital.be

2015 CED Annual Report “Dentistry in Europe: a responsible and accountable profession” summarises the Council of European Dentists (CED) activities,  political resolutions and the achievements of CED working groups and task forces in 2015.

CED is a European not-for-profit association which represents over 340,000 practising dentists through 32 national dental associations and chambers from 30 European countries.

Its principal objectives are to promote high standards of oral healthcare and efficient patient-safety centred professional practice across Europe, including through regular contacts with other European organisations and EU institutions.

The communication agency Page in extremis has designed the digital Annual Report and its printed summary in close collaboration with the CED’s communication team.

Page in extremis is a communication agency that helps create and develop each publication as an appendage of larger strategic communication plans.

The Communication agency builds brands and strengthens the reputation of leading global corporations, European institutions and associations.

Page in extremis is based in Brussels and has expertise in institutional and corporate communication.

The multidisciplinary team can help you define and translate the core idea of your organisation into brilliant visual systems.

More information:
http://www.inextremis.be

Children are the future of Europe

Eurochild released its Annual Report for the year 2015 with highlights of its achievements in four strategic areas:
• Putting the child at the heart of policy making
• Building a community of professionals
• Giving a voice to children and young people
• Developing the Eurochild network

Eurochild advocates for children’s rights and well-being to be at the heart of policymaking.
Eurochild is a network of 190 organisations and individuals from 33 European countries working with and for children throughout Europe, striving for a society that respects the rights of children. The Association influences policies, builds internal capacities, facilitates mutual learning and exchanges practice and research.

The work of Eurochild is underpinned by the United Nations Convention on the Rights of the Child (UNCRC), the most signed international human rights treaty that grants all children and young people a comprehensive set of rights.

Page in extremis is proud to have participated in the creative development and the graphical production of the publication.

Page in extremis has extensive expertise in communication with sensitive issues. The communication agency creates and refreshes human-centered brands and develops percussive digital and classic media.

Since 1994, the broad experience of the Belgian communication agency has been extended to more than four hundred annual reports.

Be energised by our know-how, contact us!
More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

How to maintain consistency in your visual communication?

Consistency creates visibility and recognition. When you have defined your visual identity, it is essential to apply it consistently to all the touch point between your Brand and your various stakeholders.
Some hints can help you succeed in this task —For better performance, consider them as a whole method.

Succinctly, here are described the seven steps process for maintaining better consistency for your Brand:

Step 1: Alignment
Coherence in your visual identity is easier to manage when you have an internal and external alignment. Internally, your visual identity needs to be founded on your Brand values and your behaviours.
Externally, the alignment with your core idea, your positioning and the experience of your stakeholders must be exposed.

Step 2: Set guidelines
When a strong brand is aligned, a guiding set of rules is easier to define. The rules should not necessarily be unvarying: in our current world, they can be flexible or, even better, dynamic. However, the most significant concern is that the rules should be well determined and applied rigorously. You need to develop and share a central document that gathers all rules to use. This handbook is called a Brand guide.

Step 3: Name a Brand Guardian
A Brand guide is not sufficient. You need someone in your organisation that checks the consistency of every branded touch points before to diffuse them. This person is called a Brand Guardian.  Often, a member of the Communication Department plays this crucial role.

Step 4: Training
Ideally, the Brand Guardian must be helped in his task by the staff of your organisation. To arrive at this level of engagement, you need to communicate the fundamental of your Brand to every colleague. Then you need to explain your Brand rules and train them on how to use it. Therefore, you can use them all as Brand Ambassadors.

Step 5: Communicate
Communication is central to the process. You need to communicate the most significant pillars of your Brand to your main external stakeholders. This will help your partners to understand better the way you would like to be seen by them. Besides, why not, they can also become your Brand Ambassadors?

Step 6: Repeat
Don’t be afraid to replicate your main messages, images and visuals. Studies show that a person needs to be faced with a Brand at least six times before being able to memorise it. Internally, this could appear unpleasant but you can avoid the motionless feeling by developing flexibility in your visual expression.

Step 7: Refresh
Nowadays, the world is moving faster than ever. New technologies bring new ways to think and express your Brand. You need to update your visual identity on a regular basis. If you update the general look and feel of your brand at least each year, your Brand will not appear old fashioned and you will never be obliged to make radical modifications. We do not speak about your logo and the main pillars of your communication but the general visual environment of your brand.
Think about it: the institutional brand of the Grand Father does not connect anymore with anyone, except for the supporters of a bygone era.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise Brand guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, excellent publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication projects.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

The 44th annual ASECAP days wear the vibrant colours of Spain

This year, Madrid will welcome the ASECAP Study and Information Days. On the occasion of this expected event, the logo and the visual identity of the event website will convey the vibrant colours of Spain.

The ASECAP days will explore the key role of the toll motorways in ensuring an integrated and sustainable mobility in Europe. The event will offer the opportunity to reflect on the EU integrated transport approach and, more specifically, on how to meet the challenges towards the EU 2020 Strategy. It will also look into the future of transport from the current international perspective.

The ASECAP Days will be the occasion for high-level panellists representing toll road infrastructure operators, as well as other modes of transport, and EU policymakers to discuss sustainability issues related to infrastructure financing, operation, maintenance, safety and the environment while considering how Intelligent Transport Systems contribute to the achievement of the goals set.

The two-day discussions will, therefore, be marked by technical and political sessions with essential information and Q & A about subjects falling under the responsibility of ASECAP’s different Permanent Committees (COPERs) affecting infrastructure financing, safe movement and smart mobility.

A session will be specifically devoted to delivering the final results of the REETS project (the unique pan-European project on regional tolling interoperability funded by the European Commission) led by ASECAP. Furthermore, the REETS and EETS stakeholders will debate on the future of a pan-European interoperable electronic toll system based on the REETS legacy.

Finally, a session on innovative marketing activities of motorway toll operators will be held during which national cases focusing on best practices and added value services for the customers will be brought into the spotlight.

You will find the two-day conference programme on the event website.

The ASECAP days website, the Reets and the EETS web platforms are all developed by the ASECAP communication’s team in close collaboration with the communication agency, Page in extremis.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise identity guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, excellent publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
http://www.asecapdays.com
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

The wine in moderation: a whole programme!

By assuming leadership in urging moderation and responsibility in wine consumption, the wine sector helps prevent alcohol abuse and misuse by enabling young people and adults to make responsible and informed decisions to support a sustainable lifestyle.

The primary objective of the “Wine in Moderation Programme” is to bring together the entire wine sector around one universal message that speaks to all wine consumers across borders, generations and genders regardless of where and when they consume wine.

This message is simple yet powerful and is supported by the whole wine sector: “Wine only appreciated in moderation”.

Key elements of the moderation message are passed through information campaigns, targeted communication materials, etc. and cover topics like healthy attitudes towards wine, the risks associated with hazardous and harmful consumption, the wine culture in general, etc.

The campaigns are planned and developed by national coordinators in collaboration with other national stakeholders and respect the different legislative restrictions as well as the culture and traditions of each country.

They are adapted based on specific events, and can be developed in various forms (broad, tailor made, online/offline, TV, etc.).

The “Wine in Moderation Programme” has seen the emergence of many tailor-made campaigns at a national level in the last couple of years.

In 2011, the European wine sector founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and global implementation of the “Wine in Moderation” Programme. The vision behind that programme is to secure responsible and moderate wine consumption patterns.

The association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

More information:

http://www.inextremis.be

Pharmacy with you throughout life!

As independent professionals located in almost every town, village, and community, pharmacists have a unique relationship with the public.
With their skills and expertise and their unrivalled accessibility to patients, they are ideally placed to support efficient health care systems by providing targeted services which promote better health at every stage in patients’ lives, from infants to elderly.

Nothing surprising therefore that the 2015 Annual Report of the Pharmaceutical Group of the European Union (PGEU) is entitled “Pharmacy with you throughout life”.

“We are perfectly placed to support efficient health care systems by providing targeted services which promote better health at every stage in patients’ lives, from infants to elderly” stated in the report, Darragh O’ Loughlin, the PGEU President 2015.

PGEU is the voice of Community Pharmacy in Brussels. The European Association represents the community pharmacy perspective concerning legislative and policy initiatives at EU level which affect our profession and public health.

The organisation maintains regular contacts with the European Commission, the European Parliament, the Committee of Permanent Representatives (COREPER) and the Economic and Social Committee. PGEU is part of a network of over 10 European healthcare professionals’ organisations via which European Medicine Agency engages with healthcare.

The PGEU 2015 Annual Report is the result of the close collaboration between the PGEU’s communication team and the communication agency, Page in extremis.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The company helps organisations manage their communities, engage with their stakeholders and convey their messages through innovative publications and digital tools.

For more information:

http://www.inextremis.be

http://www.inextremisdigital.be

http://www.inextremisbranding.be