— E. M. Rogers in Diffusion of Innovations
Light is life!
From earliest stages of life on earth, life has been based on light. For over 100nyears, electric light has made it possible to learn, work and live at almost any place and time on earth.
Over recent decades, a lot of effort has gone into reducing the energy consumed to make this possible. In the coming decade, the development of new lighting systems will enable the properties of natural lighting to increase the quality of life in many daily situations.
The Strategic Roadmap is an inspiring publication that illustrates in detail the new vision of LightingEurope for the next decade.
LightingEurope is the industry association that represents the lighting industry in Europe.
With energy efficiency seen as a given fact, LightingEurope presents the growth drivers for the European lighting market: better quality of lighting through LEDification, intelligent lighting systems and human-centric lighting based on a circular economy.
A result will be an increased number of jobs in Europe.
The European lighting industry is the world leader in lighting systems technology and Human Centric Lighting.
The Strategic Roadmap is the result of a close collaboration between the LightingEurope communication team and the communication agency, Page in extremis.
LightningEurope has selected Page in extremis as a partner for the development of its communication programme.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes 4 integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise identity guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
— A. P. Adamson in Brand Digital — Simple ways top brands succeed in the digital world
Ciett actively contributes to the future of work debate!
As the voice of labour choice, Ciett is set up to promote common interests of the private employment services sector on an international level.
Ciett actively contributes to the future of work debate, not in the least by providing facts and figures about the employment and recruitment industry at international level in the Ciett Economic Report.
The 2016 edition of the most comprehensive fact book about the industry is one of continuity as well as change.
As in previous years, the report gives you an overview of the performance of various aspects of our industry.
The number of workers who find access to the labour market after intermediation by a recruitment and employment agency – 71.9 million people in 2014!
The turnover of the industry across the globe, which totaled 1450 billion.
And as always, there is much more data to be found in the report.
There are two new elements in this edition of the Ciett Economic Report.
The first is the different way that Ciett structures the data.
In 2015, Ciett decided to organize the data based on the four areas where the industry adds value: enabling work, adaptation, security, and prosperity.
So it is only logical that Ciett would use these four areas to structure the report that gives a comprehensive overview of the industry.
The second change is the medium Ciett chose to present this message.
The digital and online world have a profound impact on the way that the industry develops, and therefore Ciett decided also to bring the economic report online.
There is still a hard copy that offers you an insight into only a small selection of data but for the full overview of the report, you need to consult the online version.
This will make it easier for the reader, to browse the content liberally, and to share and repost the content more easily.
The online publication and the printed summary are the results of the collaboration between the communication team of Ciett and the communication agency, Page in extremis.
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The company helps organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.
For more information:
http://www.ciett.org/economicreport2016/
— J. Miller in Sticky Branding — 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand
The Key to Making Your Kid a Star Athlete!
In association with the Sporting school of the ULB and numerous sports clubs, the Sports service of the City of Brussels organises various sports training courses for young people from 8 to 16 years old.
These sports holidays address young people with residence on the territory of the City of Brussels or enrolled in a school situated in the area of the City. It can also involve young members of a Brussels sports circle.
These quality activities aim at the initiation and perfection in diverse sports: multisports, tennis, football, rugby, athletics, rowing, sailing.
The brochures of information with registration forms are distributed before every school holiday at the House of Sports, in schools, sports centres of the City and the swimming pools.
The brochures are the result of the collaboration between three partners: the Sports service of the City of Brussels, the association Prosport, and the communication agency, Page in Extremis.
The publications follow the look and feel of Prosport developed by the branding company, Page in extremis.
Within the city of Brussels, Prosport is the organisation in charge of the promotion of the biggest football stadium in Belgium, the King Baudouin Stadium. Prosport ensures a maximum occupancy of the arena by organising events.
The renewed brand Prosport is conceived to become a platform where like-minded people come together. The goal is to share an experience that creates a positive emotional attachment.
The communication agency, Page in extremis has created a dynamic visual system: the graphic designers have defined one recognisable component and leave room to play with the others.
The Internet, social media and technical innovation have given brands the opportunity to behave like living organisms.
Page in extremis has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
For more information:
www.inextremis.be
www.inextremisbranding.be
— G. A. Moore in Crossing The Chasm — Marketing and Selling Disruptive Products to Mainstream Customers
Did you know that metallic objects, dating back more than 2,000 years, already contained nickel?
In the 19th century, nickel came to prominence in plating and alloys such as “nickel silver”.
Stainless steels were discovered early in the 20th century and nickel was found to have a very beneficial role in many of the standard grades, a situation which continues to this day.
Alloys based on nickel were found to have excellent corrosion resistance and high-temperature resistance, which made them suitable for chemical plants and also allowed the practical realisation of the jet engine.
As a result of these developments, nickel enjoyed a vigorous growth of demand in the 20th Century and remains to do so.
Nickel is highly recyclable and is an essential material for current and future technologies – making it a crucial element for European growth.
Some 688,000 jobs across Europe are directly and indirectly dependent on the nickel value chain.
Do you want to know more about Nickel, discover the “Life of Ni”, the newest publication of the Nickel Institute Europe.
The brochure results of a close collaboration between the communication team of Nickel Institute Europe and their agency partner for communication, Page in extremis.
Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into powerfully communication tools.
We can help you reinforce your communication objectives.
Page in extremis is a conversation companion which can translate your communication needs into effective communication media.
Page in extremis offers you specialised services going from corporate and institutional branding to the development of digital and classic media.
More information: http://www.inextremis.be
— JR Little in Listening Brands — How Data is Rewriting the Rules of Branding
How will we find a cure for breast cancer?
“Through global research and collaboration” answers the Breast International Group (BIG).
Global collaboration is crucial to make significant advances in breast cancer research, reduce unnecessary duplication of effort, share data and enable collaboration of scientists across borders, contribute to the faster development of better treatments, and increase the likelihood of cures for patients.
The association, BIG, is an international non-profit organisation for academic breast cancer research groups from around the world.
Today, BIG is the largest global research network dedicated solely to breast cancer. BIG encompasses 55 member groups worldwide, which are breast cancer focused collaborative research groups or data centres.
The BIG Headquarters team is a group of over 30 dynamic, passionate and committed people who work on behalf of the Executive Board and the General Assembly to move BIG’s research agenda forward. The Headquarters offices are based in Brussels, Belgium.
“Big Research in Focus” is the magazine published by BIG. In close collaboration with the BIG’s Communication team, Page in extremis has designed and produced the periodical.
Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.
The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.
Page in extremis is based in Brussels and has expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core idea of your organisation into brilliant visual systems.
More information:
http://www.inextremis.be
Highlights on the lighting industry in Europe
During the last decade, the lighting industry has massively contributed to the increased energy efficiency in the world.
As the President of LightingEurope states in their new annual report: “… the share of electricity used for lighting in Europe has decreased from 19% in 2006 to below 15%.”
Mr. Jan Denneman specifies: “Efficient lighting is saving 85 billion € on an annual basis for European consumers. It has reduced emissions by almost 200 million tons CO2.”
LightingEurope is the industry association that represents the lighting industry in Europe. The association is the voice of more than 1,000 lighting companies and has for daily mission to advocate and defend the lighting industry in Brussels while reconciling it with current EU policy aims.
In doing so, LightingEurope is dedicated to promoting efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.
The industry commits itself to staying the leader in energy efficiency. As attested by Diederik de Stoppelaar, Secretary General of LightingEurope: “We will continue to make the difference for our members by being the voice of the lighting industry in Brussels.”
The Annual Report 2015 is the result of a close collaboration between the LightingEurope communication team and the communication agency, Page in extremis.
LightningEurope has selected Page in extremis as a partner for the development of its communication programme.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes 4 integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise identity guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
— JR Little in Listening Brands — How Data is Rewriting the Rules of Branding
1. What would you like to see more of in this community?
2. Who are you inspired by most.
3. Where is the most interesting place you’ve used our product?
4. When did you first use our service?
5. Why do you like this page?"
— D. Kerpen in Likeable Social Media - How to Delight Your Customers, Create and Irresistible Brand, and Be Amazing on Facebook, Twitter, Linkedlin, Instagram, Pinterest, and More
The 2016 edition of the Ciett Economic Report is entirely digital.
The digital world has a profound impact on the way that the employment and recruitment industry develops, and, therefore, Ciett as the authoritative voice representing the interests of the industry around the world, decided to bring the economic report online.
The 2016 edition of the Ciett Economic Report is the most comprehensive fact book about the employment and recruitment industry at international level.
The report gives an overview of the performance of various aspects of the industry.
The world of work is changing.
The labour market is facing a series of challenges such as digitization, globalisation, demographic change, skills shortages and new attitudes to work.
Each of these factors is impacting the demand and supply on the labour market.
The employment and recruitment industry is ideally suited to help companies and workers find the right solutions by providing an ever increasing range of HR services.
The industry is helping corporations and workers to adapt to the 21st-century challenges facing the labour market.
The communication agency, Page in extremis has developed the online publication in close collaboration with the CIETT’s communication team.
Located in Brussels, the communication agency, Page in extremis has realised online publications for many well-known Global and European institutions and associations.
Page in extremis is a leading strategic communication agency that proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise visual identity guide.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be
For a full overview of the report, please visit http://www.ciett.org/economicreport2016/
Keep it simple, clear, and relevant to the audience. The fundamental rule of activities tell and benefits sell holds true here. Don’t get caught up in going on and on about what you do; rather, focus on what the audience wants to know and what they will derive from it"
— J. S. Daw, K. D. Merenda, C. Cone and A. Erhard in Breakthrough Nonprofit Branding — Seven Principles to Power Extraordinary Results