"While discovery is often focused on the present or the past, pinpointing problem areas and creating a focus for innovation, the ideation phase is clearly future-oriented. Here everything is possible. So whereas perhaps the boundaries of creativity are narrowed during other stages, in ideation boundaries should be wide and subject to challenge participants"

— N. Ind, C. Fuller and C. Trevail in Brand Together — How co-creation generates innovation and re-energizes brands

Aluminium is infinitely recyclable in diverse European languages
The “must have” booklet entitled “Recycling Aluminium: A Pathway to a Sustainable Economy” has been translated and produced in several European languages.
Aluminium remains unchanged no...

Aluminium is infinitely recyclable in diverse European languages

The “must have” booklet entitled “Recycling Aluminium: A Pathway to a Sustainable Economy” has been translated and produced in several European languages.

Aluminium remains unchanged no matter how many times it is processed and used. Therefore, it can be considered as a material with immutable characteristics, one that is not consumed, but used over and over again, without the loss of its essential properties.

The association “European Aluminium” represents the aluminium industry in Europe. It encompasses primary aluminium producers, downstream manufacturers, producers of recycled aluminium and national aluminium associations representing the manufacturers of rolled and extruded products in 18 European countries.

The production of the brochure language versions is the result of the collaboration between the communication team of European Aluminium and the strategic communication agency, Page in extremis.

Located in Brussels, the communication agency, Page in extremis has realised multilingual reports for many well-known European institutions and associations.

Page in extremis is a leading strategic communication agency.
We build brands, and we strengthen reputations of International institutions, European associations and corporations.

For more information:
http://www.inextremis.be

"Brand equity and brand value are often used as synonyms. But that is wrong. While the brand value describes the monetary value of a brand the equity is a set of soft factors that increases or decreases utility associated with a product and changes the purchasing decisions of prospective customers"

— M. Burger in Brand Equity and Brand Value — Explanation and Measurement

What do Europeans think about connected cars?
On February 2016, FIA Region I revealed consumer concerns related to the connected car collected from the My Car My Data public survey including 12,000 European people.
Although the expression of a high...

What do Europeans think about connected cars?

On February 2016, FIA Region I revealed consumer concerns related to the connected car collected from the My Car My Data public survey including 12,000 European people.

Although the expression of a high level of interest in connectivity, respondents issued a clear message: vehicle connectivity must respect conditions and address privacy concerns.

Across the 12 countries surveyed, 90% say that vehicle data belongs to the owner or driver of the vehicle.

An overwhelming 91% wanted the possibility to switch off connectivity.

A further 76% wanted to decide when and for how long consent to access car data should last.

In the case of a breakdown, an overwhelming majority felt that they should get to choose who repairs the car.

The results of the survey have been the purpose of a report developed by the FIA Region I and entitled  "What Europeans Think About Connected Cars".

The FIA Region I office, based in Brussels, is a consumer body representing 112 Motoring and Touring Clubs and their 38 million members from across Europe, the Middle East and Africa.

The graphic design of the report results of the collaboration between the FIA Region I’s communication team and the communication agency Page in extremis.

The Belgian communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

Page in extremis proposes 4 integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.

3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, unforgettable events, amazing publications and innovative digital solutions.

4) Creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information on Page in extremis:
http://www.inextremis.be

For more information on the FIA Region I survey:
The study includes 12,000 people in 12 European countries: Austria, Germany, Belgium, France, Finland, Italy, the Netherlands, UK, Poland, the Czech Republic, Denmark and Spain — approx 1000 replies from each country.

https://issuu.com/fia_region_i/docs/fia_survey_brochure_2016_web/24?e=9373068/33388449

Do you “Japanese” your publication?
Digital publication offers Worldwide organisations and European associations with the ability to create multilingual content for the benefit of their international audiences.
Digital publishing allows producing, at...

Do you “Japanese” your publication?

Digital publication offers Worldwide organisations and European associations with the ability to create multilingual content for the benefit of their international audiences.

Digital publishing allows producing, at an affordable cost, efficiently digital versions of publication in an increasing number of languages.

There are different ways to present the translated content, which can impact the graphic design of the publication.

The most common format of presentation is an interactive pdf in a single-language. In that case,  each language version of the publication can be separately downloadable.

Another solution is a multilingual publication built as an application that can contain two or more sets of translations of the original content. The language versions are developed through “toggling” or “side-by-side” effects.

With the “toggling” approach, users navigate through content written in different languages by pressing a “language switch”.
The article toggling effect provides a uniform user experience, but it requires extra work to make it happen.

The “side-by-side” approach places the translations next to each other, typically with differentiation in the font types, sizes and colors.

Located in Brussels, the communication agency, Page in extremis has realised multilingual online reports for many well-known European institutions and associations.

Page in extremis is a leading strategic communication agency.
We build brands, and we strengthen reputations of International institutions, European associations and corporations.

For more information: http://www.inextremisdigital.be
and http://www.inextremisbranding.be
and http://www.inextremis.be

"Sometimes in semiotics what matters is not what you put into a piece of communication, but what you leave out. In order to represent Elvis you may only need to use part of him. In this case his haircut will suffice. Using a part of something to stand for the whole thing, or the whole thing to stand for a part, is called synecdoche."

— Sean Hall in This mean this, this means that — A user’s guide to semiotics

"We each begin each day sipping or gulping a certain brand of coffee, showering with a specific brand of soap, eating a particular brand of yogurt topped with a selected brand of naturally healthy cereal. Nothing gets between us and our brands"

— L. Sartain and M. Schumann in Brand from the Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business

"Our goal is to inspire you to champion brand transformation from within your business, working together instead of in silos, to create a seamless, consistent, authentic experience for employees and customers"

— L. Sartain and M. Schumann in Brand From The Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business

On 26 June 1974, a packet of chewing gum became the first barcoded product to be scanned in store. Today, barcodes play a significant supply chain role, ensuring products hit retail shelves at the right times.
GS1 is a global, neutral, non-profit...

On 26 June 1974, a packet of chewing gum became the first barcoded product to be scanned in store. Today, barcodes play a significant supply chain role, ensuring products hit retail shelves at the right times.

GS1 is a global, neutral, non-profit standards organisation that manages the barcode standard used by retailers, manufacturers and suppliers.

GS1’s standards allow organisations to identify, capture and share information easily, creating a common language that underpins systems and processes all over the world. GS1 tools help organisations exchange critical data from manufacturing all the way to the consumer.

Designed by consensus, GS1’s standards are proven, open and benefit from collaboration with respected global companies as well as local SME’s.

GS1 standards are operating in many industries. Their core sectors are retail, healthcare, transport and logistics and foodservice.

Since several years, the communication agency, Page in extremis creates and produces several GS1 Healthcare’s publications in the framework of their strategic communication plans.

Page in extremis establishes brands and strengthens the reputation of leading corporations, institutions and associations.

Page in extremis is based in Brussels. The multidisciplinary team can help you define and translate the main messages of your organisation into brilliant visual systems.

More information:

http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

"Brands, like heroes, are complex and are driven by a number of values. Finding the single value that is most true within an organisation, the one that both consumers and employees will emotionally connect with, is one of the most difficult challenges facing any brand manufacturer or provider. Management, given its rational proclivities, needs the right tools to mirror the single most important value that distinguishes their brand against the backdrop of competitors"

— J. Signorelli in StoryBranding — Creating standout brands through the power of story

Is Europe doing enough to invest in children?
In its latest report, Eurochild looks at how the European Semester can deliver better for children.
In a situation where more than one child in four is growing up in poverty and social exclusion, Europe...

Is Europe doing enough to invest in children?

In its latest report, Eurochild looks at how the European Semester can deliver better for children.
In a situation where more than one child in four is growing up in poverty and social exclusion, Europe needs urgently to prioritise efforts to ensure all children have equal opportunities.

The key message of this report is that Member States need to prioritise investment – of both national and EU resources – in children, in line with national integrated strategies for tackling child poverty and promoting children’s well-being.
If efforts are fragmented, piecemeal or not backed up by adequate funding, they will be insufficient and ineffective.

Despite the EU policy guidance in place since 2013 in the form of a Recommendation and its clear links to EU policy monitoring and funding, there is little evidence of any improvement in the situation of children in Europe.

Coherent child-focused strategies are still missing in the Member States, and when such strategies have been put in place, full implementation and financial backing is weak.

Page in extremis is proud to have participated in the creative development and the graphical production of the publication.

Page in extremis is specialised in communication with sensitive issues. The communication agency creates and refreshes human-centered brands and develops percussive digital and classic media.

Since 1994, the broad experience of the Belgian communication agency has been extended to more than four hundred annual reports.

Be surprised by our know-how, contact us!

More information:

http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

www.asecapdays.com is online!
The ASECAPDAYS’ website is now updated for 2016.
The 44th annual ASECAP Study and Information Days will explore the key role of the toll motorways in ensuring an integrated and sustainable mobility in Europe. The event...

www.asecapdays.com is online!

The ASECAPDAYS’ website is now updated for 2016.

The 44th annual ASECAP Study and Information Days will explore the key role of the toll motorways in ensuring an integrated and sustainable mobility in Europe. The event will offer the opportunity to reflect on the EU integrated transport approach and, more specifically, on how to meet the challenges towards the EU 2020 Strategy. It will also look into the future of transport from the current international perspective.

A session will be specifically devoted to delivering the final results of the REETS project (the unique pan-European project on regional tolling interoperability funded by the European Commission) led by ASECAP.

ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks today span more than 46.000 km of motorways, bridges and tunnels across 21 countries.

Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its supports to Page in extremis, the communication agency specialised in corporate and institutional communication.

This collaboration includes the elaboration of digital and print communication media.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.

For more information:

http://www.inextremisdigital.be

http://www.inextremisdigital.eu

http://www.inextremis.be

Together, we can protect life on our planet—including our own.
Together, we can achieve WWF’s mission to conserve nature and reduce the most pressing threats to the diversity of life on Earth.
The world’s leading conservation organization, WWF works...

Together, we can protect life on our planet—including our own.

Together, we can achieve WWF’s mission to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

The world’s leading conservation organization, WWF works in 100 countries and is supported by 5 million members globally.

WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, promoting the reduction of pollution and wasteful consumption.

WWF works with hundreds of companies globally – from consumer goods giants to leading banks to help:
-    reduce their ecological footprint,
-    encourage sector and market shifts towards sustainable solutions,
-    redirect financial flows to support conservation and sustainable ecosystem management, and
-    accelerate necessary policy changes for a sustainable future.

Page in extremis, a communication agency based in Brussels, is happy to contribute to this effort by collaborating with WWF-Belgium.

In close collaboration with the WWF’s communication team, Page in extremis has produced the Annual Report 2015 of WWF-Belgium.

The concern for the environment has been a founding pillar of Page in extremis since its creation in 1994.

Page in extremis is a communication agency specialised in corporate and institutional communication. Our multidisciplinary team has an expertise in matters implying complexity and sensitive messages.

Moreover, Page in extremis benefits from an in-house graphic team who develops digital and classic media.

More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

"In a digital world driven by social media, experiences will be your next differentiating edge and the efficiency driven leadership style of today will not be able to cope in creating those. To succeed you need a leadership style that celebrates creativity across your entire company, you need design thinking"

— C. Holloman in The Social Media MBA — Your Competitive Edge in Social Media Strategy Development & Delivery

Hi Digital World! Bye-bye Print?
While each media channel has its advantages and disadvantages, newspapers and magazines have some pros about digital forms.
- Newspapers and magazines have devoted readers: they can stay in houses or offices for...

Hi Digital World! Bye-bye Print?

While each media channel has its advantages and disadvantages, newspapers and magazines have some pros about digital forms.

- Newspapers and magazines have devoted readers: they can stay in houses or offices for months or years while digital can disappear into cyberspace.

- Readers are more engaged when reading printed material than websites, which are often skimmed.

- There is something about print that gives a sense of legitimacy.

In fact, it is a nonsense to create a competition between the digital communication and the print. Both present different advantages depending the part of the audience you are targeting.
The best way to communicate with your entire audience is to utilize as many channels as possible; this should not exclude print.
Print still maintains its stance as a powerful and necessary component of a communication campaign.
Finding the right balance between various media will ensure you a larger diffusion of your important messages.

The World Customs Organization apply very well this dissemination strategy: WCO News is the magazine of the organisation and is distributed free of charge in English and French to Customs administrations, international organizations, non-governmental organizations, the business community and other interested readers.

The World Customs Organization is the voice of 179 Customs administrations which operate on all continents and represent all stages of economic development. Today, WCO Members are responsible for processing more than 98% of all international trade.

In close collaboration with the WCO communication team, the quarterly magazine “WCO news” is designed and produced by the communication agency, Page in extremis.

Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.

Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.

More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be