Communication Agency Brussels - Your Partner in Design and Brand

How to maximize your presence on social media?

Images are the most popular type of content shared by experienced social media users.

On social media, the best images catch the eye, entertain, spur emotions, or broadcast inspiring messages.
The social media users often share branded images that help the impact of their messages and the build of their online brand reputation.

There are real benefits to creating unique visual posts for your organization.

Building a set of original graphical images is a great solution to boost you content on social media.
There are a couple of good practices for the social media graphics like the use of a consistent color palette, the use of photo filters and fonts that reflect your brand personality.

Images can also be of several types like photographies, drawings, typographic visuals, and many more.
But one of the most prolific types of images used on social media are the infographics.

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.

Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.

The process of creating infographics is related to data visualization, information design, or information architecture.

The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.

The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.

Page in extremis has defined a proprietary process to reach the best results. The process includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.

For more information: www.inextremis.be 

and www.inextremisbranding.be 

and www.inextemisdigital.be

What are the trends 2016 for online Annual Reports?

Annual reports are often considered only a legal necessity. 

From the communication point of view, this is a big mistake.
For communicators, the release of an Annual Report is a real opportunity to communicate the main messages of the organisation; to speak about their successes and generate a positive wave of what was done in the previous 12 months.

In 2015, Online Annual reports are becoming common, even the organisations that publish only an online version of their annual report are seldom.
However, the printed reports still have their place, and if we look at the present trends, it does not seem that they will disappear soon.

But let’s focus on the online reports. What will be the trend for 2016?

1) More storytelling
Storytelling is the narration of the key events in an organisation life through words, sound, and images using metaphoric embellishments. Storytelling is an excellent way to carry information forward.
Stakeholders pay a better attention when you wrap your messages in a story.

2) Parallax Scrolling Annual Reports
The parallax mini-websites trend will continue to 2016, with its impressive effect at the scrolling feature of a web page. Technically speaking, the parallax effect uses multiple backgrounds that seem to move at different speed to create a sensation of depth and an interesting browsing experience. The parallax effect is very efficient when you want to convey information quickly and easily in a very structured way.

3) Single-Page Responsive Annual Reports (mobile-friendly).
Why? With web traffic moving towards mobile, it is reasonable to expect that responsiveness standard will also apply to the online annual reports.
Scrolling single-page can be an efficiently way to encapsulate the key information related to your annual report.

4) Movement and interactivity
Combining movement with more interactivity is going to produce amazing and memorable results.

With movement, Parallax scrolling, Single-page responsiveness, and, interactivity, the communication agencies have more tools than ever to build you the storytelling for your next online report.

Located in Brussels, the communication agency, Page in extremis has realised online reports for many well-known European institutions and associations.

Page in extremis is a leading strategic communication agency.
We build brands and we strengthen reputations of International institutions, European associations and corporations.

For more information: http://www.inextremisdigital.be
and http://www.inextremisbranding.be
and http://www.inextremis.be

A new monitoring report on the Belgian labour market!

The Centre for Equal Opportunities and Opposition to Racism has just released a new key report on the Belgian labour market (2008 - 2012).

This is the second report of the Monitoring Socio-Economic set up across the collaboration between the Center and the Belgian Federal Public Service Employment, Labour and Social Dialogue.

The Centre for Equal Opportunities and Opposition to Racism is a Belgian public institution that aims to promote equal opportunities and that fights any exclusion, restriction or preferential treatment, by legally stipulated criteria.

The Centre regularly reports on the sectors that are most directly influenced by diversity: employment, housing and education.

The communication agency, Page in extremis has signed the graphic design and the production of the new report.

Located in Brussels, Page in extremis is a strategic communication agency.

The multidisciplinary team of the agency can help you define the essential elements of a great communication strategy aligned with your organisation development objectives.

Page in extremis builds brands and increases the reputation of leading institutions, European associations and international corporations.

For more information: http://www.inextremisbranding.be

and http://www.inextremis.be

Interested in the ingredients of a great Brand Strategy?

Navigating on the high seas without a compass and a map would be foolhardy.
It is exactly the same in what regards a communication programme!

If you do not want to reinvent the wheel with each new communication activity, you need to have a clear idea of “What your organisation is?“ and "What it stands for?”.

Actually, before even starting your communication programme, you need to compile a Brand Strategy, as a central document that gathers all the important strategic elements of your Brand expression.

First you need to create a strong Brand Strategy, then express it, train your staff and, finally, execute it consistently in communication programme framework.

The development of your Brand Strategy is a big opportunity to assure that every stakeholder connected with your communication activities is on the same page and speaks with the same voice.

Moreover, the strategic document regrouping the essential of your Brand Strategy will play a double role during the implementation of your communication programme:
- One: check that you develop every communication tool in alignment with your development strategy and your communication strategy,
- Two: avoid dissipating with an excess of creativity your important messages.

If your message is different every time your targeted audience see it, then you are always starting from zero with them!
A strong Brand Strategy enables to do more with less: rather than wasting time on expensive and inefficient activities.
Your focus should be the repetition of your communication messages, which in time assures a greatest and deeper impact on your audiences.

Moreover, each of your communication activity will reinforce each other through a logical and clever timeline.

Interested to know the ingredients that form a great Brand Strategy?
Located in Brussels, Page in extremis is a strategic communication agency.

Our multidisciplinary team can help you define the essential elements of a great Brand Strategy aligned with your organisation development objectives.

Page in extremis builds brands and increases the reputations of leading institutions, European associations and international corporations.

For more information: http://www.inextremisbranding.be 

and http://www.inextremis.be

How organisations can create strong brand engagement?

It is a big mistake to think that only the corporate brands or product brands can develop an emotional connection with their public.

People can also grow an emotional attachment to the organisation brands. This is proved, for instance, by the large sympathy offered by a certain public to organisations like WWF.

When this connection occurs, it becomes in a real asset to the brand. In time could transform into a true feeling of loyalty between the person and the brand.
And with loyalty comes the necessary confidence which brings people’s attention when an organisation communicates.

The process of creating such powerful connection is called “Brand Engagement”.

Brand engagement is partly created by organisations and partly created by the perceptions of the audience with whom these organisations are communicating.

This requires an ongoing effort for the organisation to ensure that its staff understands perfectly what the brand is promising to its external audience.
All employees must be conscious that their actions and behaviors, on a day-to-day basis, could support or undermine this effort.

Every day, your team makes choices. They get up and choose to come to work. At work, they choose to connect or not. To engage or not…

A succesful brand management system envisages transforming a maximum of your staff into real brand ambassadors.
This is possible, only if you privilege a brand management approach based on listening, dialogue, and search of consensus.

Here are the best practices:
- Start with understanding the audiences
- Define which message is appropriate for each specific audience
- Favorise a feedback mechanism which offers a real dialogue
- Measure effectiveness and efficiency
- Encourage participation and collaboration.

Based in Brussels, the communication agency Page in extremis can help you set up a Brand Management System that will allow your communication team to maintain a high level of brand engagement within all your staff.

Page in extremis has over 21 years experience in guiding organisations on the road to define and articulate their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of leading Organisations, European Associations and Corporations.

Source: http://www.inextremisbranding.be

Which structure should you best implement for your social media programme?
Mainly two types of structures are competing: the centralised model versus the decentralised!

Each model has its own strengths and weaknesses.
When you develop the structure of your social media programme, you need to consider which type of model matches best your organisation’s needs and culture.

In a centralised model, a central entity, called “the hub”, creates the message, the content, the strategy and makes all the decisions for the entire social media programme.

Advantages:
- a complete control over the message and the content,
- a complete control over the execution of the programme,
- collaboration is easier.

Disadvantages:
- a tendency to become bureaucratic,
- it encourages a “corporate style” instead of creating human connections.

In the scenario of the decentralised model, the central hub it is joined by multiple satellites that can also create their own specific messages and content.

Advantages:
- topics are driven by direct initiative,
- the team that feeds the discussion brings deep insights,
- it brings competency in the discussed field,
- a convenient friendly tone it is used.

Disadvantages:
- the control is more difficult,
- there is a risk of ineffective scatter.

Whatever your choice may be, your social media programme must be carefully installed.
Interested by implementing a social media programme in your organisation? Email us: mailto:digital@inextremis.be

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.

For more information:
http://www.inextremisdigital.be
http://www.inextremisdigital.eu
http://www.inextremis.be

Step by step, the End of the year festivities are approaching and it will be soon time to think about your Greeting Cards.

Each year the digital team of the communication agency, Page in extremis, develops electronic Greeting Cards for several European Associations and Worldwide Institutions.

At first sight, these cards are above all an emotional way to tell others that they count for you. And of course, this is the most important thing.
But E-cards have another interesting dimension, they can be a very efficient way to make unforgettable your key messages!

Receiving a Greetings Card is always a pleasant moment and in this period we are more inclined to towards the other. That is why the E-Greetings Cards are a real positive opportunity to effectively convey your most important messages.

Likewise, digital is the perfect format to be shared on social media and therefore your messages to be better diffused to a larger public.

With personalised E-cards you can instantly connect with partners who matter most!

If interested to develop your E-cards with us, call us?

Located in Brussels,” Page in extremis is a strategic communication agency.
We build brands and we strengthen reputations of leading institutions, European associations and international corporations.

Source: http://www.inextremisdigital.be

The European AIDS Clinical Society Biennial Report 2015 is the first edition of the newly launched report that has been distributed during the 15th European AIDS Conference, held in Barcelona, October 21-24, 2015.

The European AIDS Conference is held every two years. EACS aims at bringing together scientists from all over Europe to facilitate an exchange of the latest information regarding clinical aspects of the disease.

As Professor Manuel Battegay, EACS President, said: “the Biennial Report is "a new way to illustrate to our constituency during each biennial EACS Conference what has been achieved and what lies ahead for Europe’s largest Society of health care professionals working in the  eld of HIV/AIDS.”

The report includes information about the Society’s achievements and its organisation.

The European AIDS Clinical Society is a not-for-profit organisation whose mission is to promote excellence in standards of care, research and education in HIV infection and related co-infections, and to actively engage in the formulation of public health policy, with the aim of reducing HIV disease burden across Europe.

Page in extremis is glad to have participated in the creative development and the graphical production of the Biennal Report.

The result is a vibrant publication which was made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and EACS communication team.

The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and refreshes brands and develops digital and classic media.

More information: http://www.inextremis.be