"Beyond the social networks, are there particular forums or online communities that your audience frequents? Where do they get the information they need to solve a problem they have? Take the time and find out because those are the places you want to be"

— N. Smith in Successful Social Media Marketing

Social Media Programme should begin with focused listening rather than unfocused publishing. Most of the content published on the social web is searchable by keyword and topic. Every mention of your organisation can be reached, organised, quantified,...

Social Media Programme should begin with focused listening rather than unfocused publishing. Most of the content published on the social web is searchable by keyword and topic. Every mention of your organisation can be reached, organised, quantified, and analysed.

1) Begin by performing an audit of your organisation social presence by using traditional search engines.

2) Look for keyword combinations, like your “association’s name” plus “reputation” or “image”…

Then, investigate into popular social media platforms. Use their search box. The more you learn, the better you can make an intelligent decision.

Building an intelligence component into your social media programme gives your organisation a central tactical edge.

The development team of the website of the European Committee of the Regions has used intensely this process aiming to better meet the needs of its audience and to provide information in an efficient and user-friendly way.

As a result, five sliding panels on the homepage give direct access to the main website sections. The “Follow us” tab takes you straight to the social media: FlickR gallery, YouTube channel, Facebook’s page, Twitter’s feed and eNewsletter subscriptions…

Page in extremis, your digital communication agency has signed the visual design of the CoR’s website.

Located in Brussels, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.

Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.

Source: http://www.inextremisdigital.be

"One of the most effective ways to influence social media users into connecting with you on social media is to position your brand as an authority — a source that they can trust and respect, and with whom they can rely on for the information or experience they desire. One of the best ways to do this is to dig into the problems you solve and demonstrate your expertise"

— A. Macarthy in 500 Social Media Marketing tips — Essential advice & strategy for business

“Imagine one world, one standard, one vision: improving patient safety” was the theme of the 28th Global GS1 Healthcare Conference.
Held twice per annum, the Global GS1 Healthcare Conference is a key event for sharing information to the GS1...

“Imagine one world, one standard, one vision: improving patient safety” was the theme of the 28th Global GS1 Healthcare Conference.

Held twice per annum, the Global GS1 Healthcare Conference is a key event for sharing information to the GS1 Healthcare community.

Healthcare leaders from private industry and government agencies present the progress of worldwide efforts to implement GS1 standards that improve patient safety, supply chain security and efficiency.

The three-day conference combines plenary sessions, implementation reality sessions (small working groups), working lunches, introductory sessions and many opportunities to network.

The full programme of the last conference held in Budapest has been produced by Page in extremis.

The communication agency, based in Brussels, can help you create or reinforce your brand and develop your digital and classic media.

Source: http://www.inextremis.be

"Clearly, social media is working only for individuals or small groups. To make social media work for the entire company, there must be a coordinated effort from the development of the content to how the information is shared"

— D. K. Breackenridge in Social Media and Public Relations — Eight new practises for the PR Professional 

A brand’s image can be severely impacted by a multitude of online conversations resulting from a single insipid incident.
Fortunately, by the same token, a brand can be refreshed (or even rebuilt) through an effective and well-managed use of social...

A brand’s image can be severely impacted by a multitude of online conversations resulting from a single insipid incident.

Fortunately, by the same token, a brand can be refreshed (or even rebuilt) through an effective and well-managed use of social media.

Nowadays, It is almost unthinkable to have a social media program without some sort of digital Brand management role embedded into it.

The role of the digital Brand management consists of four principal functions:
- Representing an organisation online,
- Being the voice of the “community” inside the organisation,
- Mediating online debates,
- Keeping contents fresh and interesting.

Create a digital brand management practice consists of developing a communications infrastructure that can deal with the growing breadth of media channels used by both the organisation and the public to communicate with each other.

Located in Brussels, the communication agency, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.

Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.

Source: http://www.inextremis.be

The “Migratory Species Champion Programme” is a campaign lead by the CMS Secretariat under the aegis of the United Nations Environment Programme
The CMS Secretariat has its headquarters in Bonn, Germany and among other things is responsible for the...

The “Migratory Species Champion Programme” is a campaign lead by the CMS Secretariat under the aegis of the United Nations Environment Programme

The CMS Secretariat has its headquarters in Bonn, Germany and among other things is responsible for the production and dissemination of information products to promote the work of the Convention on the Conservation of Migratory Species of Wild Animals.

As an environmental treaty under the aegis of the United Nations Environment Programme, CMS provides a global platform for the conservation of migratory animals and their habitats. CMS brings together the States through which migratory animals pass, the Range States, and lays the legal foundation for internationally coordinated conservation measures throughout a migratory range.

As the only global convention specialising in the conservation of migratory species, their habitats and migration routes, CMS complements and co-operates with a number of other international organisations, NGOs and partners in the media as well as in the corporate sector.

The visual identity of the campaign is signed by the communication agency Page in extremis.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and refreshes corporate and institutional brands and develops digital and classic media.

The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

More information: http://www.inextremis.be

"When confronted with restoring reputation, leaders need to be alert to small and large business shifts that can impact their future. If these changes are relevant—and they often are—reputation restoration should occur within the context of these seismic shifts"

— L. Gaines-Ross in Corporate Reputation — 12 steps to Safeguarding and Recovering Reputation

Today, energy is at the heart of our lives. Most of our business depends on it.
Currently, humanity has benefited from fossil fuel reserves, but it has generated climate change. Changing our relationship with energy and switch to 100% renewable...

Today, energy is at the heart of our lives. Most of our business depends on it.
Currently, humanity has benefited from fossil fuel reserves, but it has generated climate change. Changing our relationship with energy and switch to 100% renewable energy is one of the major challenges of the future.

The Energy Box 2015 is a new free educational set on the theme of energy, for 9-14 years.  With an exciting game, students will attempt to dial the best energy mix for their city’s future. Should we invest in coal or wind turbines? What is the advantage of a high-performance electricity grid, and how can we save energy?

The Energy Box includes:
- 10 experiments, easy to understand, that allow students to discover and address the challenges of energy.
- a folder for giving a background information on energy to the teacher.
- an exciting game from which students must compose an energy mix for their city.

The Energy Box has been developed, with the support of the National Lottery, by WWF Belgium in close collaboration with the Communication Agency, Page in extremis.

WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world’s biological diversity,
- ensuring that the use of renewable natural resources is sustainable,
- promoting the reduction of pollution and wasteful consumption.

Page in extremis, a communication agency based in Brussels, is happy to contribute to this effort by collaborating with WWF.

The concern for environment has been a founding pillar of Page in extremis since its creation in 1994.

Page in extremis is a communication agency specialised in corporate and institutional communication. Our multidisciplinary team has an expertise for matters implying complexity and sensitive messages.

Moreover, Page in extremis benefits from an in-house graphic team who develops digital and classic media.

Source: http://www.inextremis.be

"As much as the media world has changed, increasing in size and scope, you have an incredible advantage to strategically organise your social media communications (…) and to use Web 2.0 technology (…) to learn more about the people you want to reach and engage"

— D. K. Breakenridge in Social Media and Public Relations — Eight New Practices for the PR Professional

How to maximise the impact of your communication campaigns?
Integrated Communication is an efficient answer. Integrated Communication is the application of consistent brand messaging across both traditional and non-traditional communication channels...

How to maximise the impact of your communication campaigns?

Integrated Communication is an efficient answer. Integrated Communication is the application of consistent brand messaging across both traditional and non-traditional communication channels and using different promotional methods to reinforce each other.

By integrating tools such as press releases, social media, printed brochures and digital publications, you provide clarity, consistency and maximum communication impact. All of these communications tools work better if they work together in harmony rather than in isolation.

At its most basic level, Integrated Communications, means integrating all the communication tools, so that they work together in harmony.

Their sum is greater than their parts – providing they speak consistently with one voice all the time, every time.

Creative consistency in your integrated communication campaigns can also lower your cost. By using the same images and adapting the same copy for different media, you reduce copy-writing, design and photography costs.

If you work with external communications suppliers, you may be able to reduce agency fees by working with a single firm that offers integrated communications services, rather than separate specialist agencies.

The European association, ASECAP makes good use of integrated communication campaigns.

ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks cover about 48.000 km of motorways, bridges and tunnels across 21 countries today.

Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its media with Page in extremis, the communication agency specialised in distinctive communication for global organisations, European associations and corporations.

This collaboration includes the elaboration of digital and print communication media.

Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into impactful medias.

We can help you reinforce your communication objectives.

Source: http://www.inextremis.be

"The brand is the most important and sustainable asset of any organisation - whether a product- or service-based corporation or a not-for-profit concern - and it should be the central organising principle behind every decision and every action. Any organisation wanting to add value to day-to-day process and cost needs to think itself as a brand"

— R. Clifton in Brands and Branding (The Economist) 

Seldia is the European Direct Selling Association. The objective of Seldia is to represent all forms of direct selling in Europe and to ensure that EU and national policy makers are aware of its benefits and advantages, as well as its contribution to...

Seldia is the European Direct Selling Association. The objective of Seldia is to represent all forms of direct selling in Europe and to ensure that EU and national policy makers are aware of its benefits and advantages, as well as its contribution to national economies.

Seldia published its new Annual Report in conjunction with the Direct Selling Conference, a must-attend event on the annual direct selling calendar.

For more information on the industry’s performance and Seldia activities during the period 2014 - 2015 you can download the Annual Report on the Seldia website.

For the fifth year consecutively, Seldia has entrusted Page in extremis with the visual design and production of its annual report. Page in extremis has revitalized the association’s communication through its rebranding in 2010.

Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.

The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.

Page in extremis is based in Brussels and has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

Source: http://www.inextremis.be

"The first paragraph is crucial because it is where readers are likely to stop reading if you don’t provide them with sufficient reason to continue. Ideally, it should immediately demonstrate that there are desirable rewards for reading on. There’s no need to be lengthy or elaborate. Often, short, punchy, easy-to-read sentences suffice as long as they hold the viewer’s attention"

— M. Veloso in Web Copy That Sells — The Revolutionary Formula for Creating Killer Copy that Grabs Their Attention and Compels Them to Buy

During an event, an efficient way to keep your information up-to-date is to use a custom-made website based on a Content Management System (CMS).
A CMS is an application that allows publishing, editing and modifying content, organizing, deleting as...

During an event, an efficient way to keep your information up-to-date is to use a custom-made website based on a Content Management System (CMS).

A CMS is an application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface.

Such systems of content management provide procedures to manage workflow in a collaborative environment.

With a CMS, you can easily modify your event program and the speakers profiles. But more than that you can also communicate with your attendance before, during and after the event. This continuous flow of communication allows you to give a real interactive experience to your public and create with them a strong feeling of loyalty.

With the communication agency, Page in extremis, Seldia - the European Direct Selling Association has develop a vibrant conference website based on a CMS.

The European Direct Selling Conference has established itself as a must-attend event on the annual direct selling calendar.

The annual flagship event gathers the leaders and experts of the European Direct Selling industry. The conference aims at providing new insights to all the burning questions related to the future of this dynamic industry.

Seldia was established in 1968 and represents the Direct Selling industry in Europe. Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.

Since 2010, the communication agency, Page in extremis, is proud to have contributed to this succesfull story with the rebranding and the renaming of the association, and the implementation of the digital and print communication supports.

Page in extremis is a communication agency specialised in communication for International Institutions, European associations and corporations which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.

More information: http://www.inextremis.be