"By being playful with any objects, words or materials you are presented with, you can reveal lots of different ideas and alternatives"
— J. Ingledew in How to have great ideas — A guide to creative thinking
Did you know that metallic objects, dating back more than 2,000 years, already contained nickel?
In the 19th century, nickel came to prominence in plating and alloys such as “nickel silver”.
Stainless steels were discovered early in the 20th century and nickel was found to have a very beneficial role in many of the standard grades, a situation which continues to this day.
Alloys based on nickel were found to have excellent corrosion resistance and high-temperature resistance, which made them suitable for chemical plants and also allowed the practical realisation of the jet engine.
As a result of these developments, nickel enjoyed a vigorous growth of demand in the 20th Century and remains to do so.
Nickel is highly recyclable and is an essential material for current and future technologies – making it a crucial element for European growth.
Some 688,000 jobs across Europe are directly and indirectly dependent on the nickel value chain.
Do you want to know more about Nickel, discover the publication “Life of Ni”, a blockbuster hit of the Nickel Institute Europe.
The brochure translated into many languages results of a close collaboration between the communication team of Nickel Institute Europe and their agency partner for communication, Page in extremis.
Located in Brussels, the communication agency Page in extremis has extended experience in the adaptation of specific communication needs into powerfully communication tools.
We can help you reinforce your communication objectives.
Page in extremis offers you specialised services going from corporate and institutional branding to the development of digital and classic media.
More information: http://www.inextremis.be
"Analysing the visual elements of the competitor brand will identify what its designers intended to communicate and how they were able to achieve it. This will create a clear understanding of how the current competition uses visuals triggers to communicate their message, and will ensure that the design team approaches the creation of the new brand in an original manner, developing a unique visual solution"
— C. Slade-Brooking in Creating Brand Identity — A guide for designers
Under the coordination of EUROCHAMBRES, the STEEEP project co-funded by the EU’s Intelligent Energy Europe programme was launched in March 2014. The aim of the 3-years project was to reduce participating SMEs’ energy use by 10 to 15%.
For this, EUROCHAMBRES and 36 Chambers of Commerce and Industry from 10 different European countries provided 600 cross-sector SMEs with tailored training and guidance on effective energy management tools and practices targeted towards specific national or regional needs.
A brochure has been developed illustrating a selection of success stories from participating SMEs across Europe that took the decision to pursue cost cuts through implementing an energy management strategy.
This brochure presents some of the success stories that emerged from the Chambers’ work with European SMEs set on the road to achieve up to 15% of energy savings.
Following, DR. Richard Weber, Eurochambres Chairman: “These provide clear evidence that being innovative in terms of energy efficiency is an economic success factor. I hope that these examples will motivate more SMEs to follow suit”.
The brochure is the result of a collaboration between the communication team of Eurochambres and the communication agency, Page in extremis.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
The communication agency proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The renewal of your visual identity supported by easy to use guidelines developed in a clear and concise Brand guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, significant publications and innovative digital solutions.
4) The creative development and production of original printed and digital communication projects.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
"Never underestimate the resiliency of paper. Despite predictions to the contrary, paper is not going the way of papyrus or parchment, and new and varied special paper effects are constantly keeping print design current"
— S. Heller and G. Anderson in The graphic design idea book
The WiM Association is the international association, founded by wine sector associations and leading wine companies, that centrally coordinates the Wine in Moderation Programme and expands its reach and impact throughout the world.
The primary objective of the programme is to bring together the entire wine sector around one universal message that speaks to all wine consumers across borders, generations and genders regardless of where and when they consume wine.
This message is simple yet powerful and is supported by the whole wine sector: “Wine only appreciated in moderation”.
Key elements of the moderation message are communicated through targeted communication materials such as an online video.
In close collaboration with the communication team of the organisation, Page in extremis has developed the video dedicated to the essentials of the programme in several European languages.
The European Association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you and your aims are.
More information:
http://www.inextremis.be
"Like individuals, organisations can be viewed as entities having some set of essential characteristics that differentiate them from others in their fields of work"
— B. Ulger and G. Ulger in Constructing organisational identities on the web: A case study of the presidency of religious affairs in Strategic Communication for Non-Profit Organisations — Challenges and Alternative Approaches
To manage an event with effectiveness and impact, nowadays, everyone knows that it is essential to brand all of your primary touchpoints between your public and your Brand. Another cornerstone is to promote your event digitally.
Here are 10 ideas for digitalising your event promotion:
- Create landing web pages for your event that shows your unique value proposition
- Use a short, consistent hashtag on all communication about the event
- Use social media to get feedback from attendees about what they liked best, least, and what they hope to see for next time.
- Engage potential participants on social media by asking them to vote on some aspect of the event
- Promote videos showcasing speakers and sponsors to get people excited about the event
- Create a distinctive graphic for your speakers. That will encourage them to share the graphic on their social media pages.
- Create a page for your event on Facebook
- Advertise your event in spaces you already own, such as your email signature or your social media cover photo
- Livestream your event so people can share the video during and after
- Make sure you measure data, so you know which marketing tactics are most effective.
Located in Brussels, the communication agency helps you promote and personalise your important events.
Page in extremis is a leading strategic communication agency that proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or revitalization of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns and, memorable events.
4) Creative development and production of innovative and digital communication tools.
Interested in partnering with Page in extremis?
For more information:
Why is Storyboarding essential before developing an animation?
A storyboard works like the blueprint of the architect. During the storyboarding phase, you can identify most errors related to the narration, media, and other relevant details.
Storyboarding is crucial for four mains reasons:
1) The storyboard allows checking if the concept work. The storyboard determines the direction the animation is going to take.
2) While creating the storyboard, you can write and test impactful punch lines and dialogues.
3) Will the action work? Storyboards contain notes that give a whole idea of how the animation would flow in its entirety.
4) For complex animations, to avoid over budget, it is better to have an approved storyboard before entering the production phase of the project.
Page in extremis has developed numerous video for several European organisations and institutions such as the European Union Agency for Railways
The mission of the European Union Agency for Railways is: “Making the railway system work better for society.”
The European Union Agency for Railways has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their digital expressions.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are.
More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be
"Navigation systems are one of the most important systems or structures making up the anatomy of information architecture for Website design. Along with search systems, navigation systems are the most frequently used architectural structures of a Website for locating and accessing the information it contains. Usually, the first thing a user does when opening a webpage is to explore its content using the labels that make up the site’s navigation system"
— M. Peres-Montoro and L. Codina in Navigation Design and SEO for Content-Intensive Websites A guide for an Efficient Digital Communication
The European Banking Federation website is an example of best practices in digital strategy development and implementation for European Associations.
The rebranding of the European Association has taken into account the specificities of the digital world to maximise the visual impact of the brand on the new media.
The result is a website rich in colour with high visual effects helping to communicate the new modern and leading character of the management team.
The European Banking Federation (EBF) is the voice of the European banking sector, uniting 32 national banking associations in Europe that together represent some 4,500 banks – large and small, wholesale and retail, local and international – employing about 2.1 million people.
The communication agency, Page in extremis signs the design of the EBF website.
Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.
More information:
www.inextremisdigital.be
www.inextremis.be
www.inextremisbranding.be
"Essentially, digital branding is the personality of our organization, service or product created by the sum of all experiences that an individual has with that brand"
— D. Rowles in Digital branding - A complete step-by-step guide to strategy, tactics and measurement
Discover UNEP in EUROPE 2016 Year in review!
The year 2016 in review gives you a flavour of what the UN Environment Programme is doing in the pan-European region. This online publication invites you on a white journey through 12 initiatives UN Environment ran this year in Europe.
UNEP hopes that some of their latest success stories will trigger your desire to work together with them for a more sustainable Europe.
2016, said Jan Dusik, Director, Europe Office, UN Environment “has been a busy year with many promising seeds planted in our region: a first inventory on industrial soil pollution undertaken in Serbia, new air quality monitoring stations opened in Bosnia, a first and firm pan-European commitment to the Global Goals, or the entering into force of the first Caspian Sea Protocol, to name but a few. All these successes prove the unprecedented commitment of Europeans to the environmental cause and hold great potential to be scaled-up and replicated in other cities and countries”.
The online publication is the result of a collaboration between the communication team of UNEP in Europe and the communication agency, Page in extremis.
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.
For more information:
http://unepineurope.org/year-in-review-2016/
http://www.inextremisdigital.be
Page in extremis wishes you a Merry Christmas and a Happy New Year!
(Click here to discover our online season’s greetings)
We wish you a wonderful New Year!
"A cookie is like a little marker that allows you to be counted or recognized. This is why you might see an ad on a website that relates to something you saw on a previously visited website"
— JR Little in Listening Brands — How Data is Rewriting the Rules of Branding
