"While many think that creating awareness is the first step to building a strong brand, the fact remains that it’s necessary to determine what meaningful difference you want your brand to represent in the minds of consumers before you start shouting about it"
— A. P. Adamson in Brand Digital — Simple ways top brands succeed in the digital world
The voice of the lighting industry in Europe has a brand new website!
LightingEurope will increase the value of light to society.
The European association represents the lighting industry in Europe. LightingEurope is the voice of more than 1,000 lighting companies who employ more than 100,000 people over Europe.
With the implementation of the new website and the publication of the LightingEurope’s Strategy Roadmap 2025, the association is focussing on the strategic growth drivers for the industry that will benefit the European users and the environment: LEDification, Intelligent Lighting Systems, Human Centric Lighting and Circular Economy.
LightingEurope has the ambition to create a regulatory framework that improves the quality of lighting and thereby the quality of life. This frame will foster freedom of innovation and deliver a broad range of opportunities for the lighting industry.
The new website depicts in detail the new vision of LightingEurope for the next years. With energy efficiency seen as a given fact, LightingEurope defines enabling drivers to achieve growth in the value of light to society.
Page in extremis has developed the Webdesign and the production of the LightingEurope website in close collaboration with the communication team of LightingEurope.
Page in extremis has realized major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.
More information:
www.inextremisdigital.be
www.inextremis.be
www.inextremisbranding.be
See all the key messages from LightingEurope on their new website http://www.lightingeurope.org
"Like individuals, organisations can be viewed as entities having some set of essential characteristics that differentiate them from others in their fields of work"
— B. Ulger and G. Ulger in Constructing organisational identities on the web: A case study of the presidency of religious affairs in Strategic Communication for Non-Profit Organisations — Challenges and Alternative Approaches
"A great brand is far better than a great product because it not only satisfies customer's practical needs and service aspects, but also goes beyond to gauge their desires and deliver on an unwritten, yet expected reputational promise"
— R. K. Srivastava in Role of Brands in Managing Innovations in The Future of Branding
The European Banking Federation website is an example of best practices in digital strategy development and implementation for European Associations.
The rebranding of the European Association has taken into account the specificities of the digital world to maximise the visual impact of the brand on the new media.
The result is a website rich in colour with high visual effects helping to communicate the new modern and leading character of the management team.
The European Banking Federation (EBF) is the voice of the European banking sector, uniting 32 national banking associations in Europe that together represent some 4,500 banks – large and small, wholesale and retail, local and international – employing about 2.1 million people.
The communication agency, Page in extremis signs the design of the EBF website.
Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.
More information:
www.inextremisdigital.be
www.inextremis.be
www.inextremisbranding.be
"Essentially, digital branding is the personality of our organization, service or product created by the sum of all experiences that an individual has with that brand"
— D. Rowles in Digital branding - A complete step-by-step guide to strategy, tactics and measurement
"A cookie is like a little marker that allows you to be counted or recognized. This is why you might see an ad on a website that relates to something you saw on a previously visited website"
— JR Little in Listening Brands — How Data is Rewriting the Rules of Branding
"Social media outreach is all about identifying the key influencers and advocates within a particular group. If I can get these key people to share my updates and content then I can amplify my visibility and potentially grow my audience"
— D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement
€ 107,9 Billion surplus income from road transport re-invested into society. The Governments are making a major surplus on road transport revenue.
European motorists deserve a high-quality road infrastructure to which they are already contributing.
Rather than new or increased charging on road users, governments should look to revenue that is already available for funding the road network.
That’s is the central idea of the campaign “A Better Deal For Motorists” launched by FIA Region I.
The communication campaign is composed of a mix of digital and classic touch points: a web page, a video, a series of social media teasers from one part, and a full study and a report on the other hand.
FIA Region I has developed the design and the production of the campaign supports in collaboration with the communication agency Page in extremis.
The FIA Region I office, based in Brussels, is a consumer body representing 112 Motoring and Touring Clubs and their 38 million members from across Europe, the Middle East and Africa.
The Belgian communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Page in extremis proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity supported by a clear and concise graphical guide.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, events, publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information on Page in extremis:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
For more information on “A Better Deal For Motorists” campaign:
http://www.fiaregion1.com/en/fia_region_1/forms/betterdeal.htm
"Our goal is to inspire you to champion brand transformation from within your business, working together instead of in silos, to create a seamless, consistent, authentic experience for employees and customers"
— L. Sartain & M. Schumann in Brand form the Inside — Eight Essentials to Emotionally Connect Your Employees to You Business
"Omni-channel marketing recognises the fact that my target audience will want to engage and communicate with me across multiple channels in away that suits them. It recognises that each channel plays a different role in the user journey, and this role may change and adapt according to what the person engaging with it wants"
— D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement
"A values statement should articulate how the organization will conduct itself. The statement should answer the question, How do we want to treat others and how we want to be treated ourselves?"
— J. M. Bryson and F. K. Alston in Creating your strategic plan — A workbook for public and nonprofit organisations
A few years ago, the European wine sector founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and global implementation of the “Wine in Moderation Programme".
The primary objective of the programme is to bring together the entire wine sector around one universal message that speaks to all wine consumers across borders, generations and genders regardless of where and when they consume wine.
This message is simple yet powerful and is supported by the whole wine sector: “Wine only appreciated in moderation”.
Key elements of the moderation message are communicated through targeted communication materials such as an online video.
In close collaboration with the communication team of the organisation, Page in extremis has developed the video dedicated to the essentials of the programme in several European languages.
The European Association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you and your aims are.
More information:
http://www.inextremis.be
"Branding has fundamentally changed because of digital media. Digital has led to two-way communications between brands and consumers — social media means that we can now talk directly with the brands that we use every day"
— Daniel Rowles in Digital branding — A complete step-by-step guide to strategy, tactics and measurement
