"Strong brands arise from the right community structure — not vice versa. The strongest, most stable structure for a brand community is a “web” whose affiliations are based on close one-to-one connections. To cultivate webs, provide opportunities for members to forge many interpersonal links"

— S. Fournier and L. Lee in Getting Brand Communities Right (On Strategic Marketing - Harvard Business Review)

"We argued that the heart of the diffusion process is the modelling and imitation by potential adopters of their near peers’ experiences with the new idea. In deciding whether or not to adopt an innovation, individuals depend mainly on the communicated experience of others much like themselves who have already adopted a new idea. These subjective avaluations of an innnovation flow mainly through interpersonal networks. So we must understand the nature of networks in order to understand the diffusion process"

— E. M. Rogers in Diffusion of Innovations

"The whole notion of a customer’s journey with a brand has changed. And focus on the journey a customer takes across the fast multiplying brand touch points has become integral to helping drive and understanding of “brand-ness” into the organisation and beyond"

— A. P. Adamson in Brand Digital — Simple ways top brands succeed in the digital world

Ciett actively contributes to the future of work debate!
As the voice of labour choice, Ciett is set up to promote common interests of the private employment services sector on an international level.
Ciett actively contributes to the future of work...

Ciett actively contributes to the future of work debate!

As the voice of labour choice, Ciett is set up to promote common interests of the private employment services sector on an international level.

Ciett actively contributes to the future of work debate, not in the least by providing facts and figures about the employment and recruitment industry at international level in the Ciett Economic Report.

The 2016 edition of the most comprehensive fact book about the industry is one of continuity as well as change.

As in previous years, the report gives you an overview of the performance of various aspects of our industry.
The number of workers who find access to the labour market after intermediation by a recruitment and employment agency – 71.9 million people in 2014!
The turnover of the industry across the globe, which totaled 1450  billion.
And as always, there is much more data to be found in the report.

There are two new elements in this edition of the Ciett Economic Report.
The first is the different way that Ciett structures the data.
In 2015, Ciett decided to organize the data based on the four areas where the industry adds value: enabling work, adaptation, security, and prosperity.
So it is only logical that Ciett would use these four areas to structure the report that gives a comprehensive overview of the industry.

The second change is the medium Ciett chose to present this message.
The digital and online world have a profound impact on the way that the industry develops, and therefore Ciett decided also to bring the economic report online.

There is still a hard copy that offers you an insight into only a small selection of data but for the full overview of the report, you need to consult the online version.

This will make it easier for the reader, to browse the content liberally, and to share and repost the content more easily.

The online publication and the printed summary are the results of the collaboration between the communication team of Ciett and the communication agency, Page in extremis.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The company helps organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.

For more information:

http://www.ciett.org/economicreport2016/

http://www.inextremisdigital.be

http://www.inextremis.be

"Internet TVs do not require any special viewing glasses, but they do require the consumer to be “digitally competent”"

— G. A. Moore in Crossing The Chasm — Marketing and Selling Disruptive Products to Mainstream Customers

"When a brand listens to their consumers in online spaces by using data, they better understand what they like; then they can build relationships with consumers and also provide content around the topics their consumers love"

— JR Little in Listening Brands — How Data is Rewriting the Rules of Branding

"Business is always personal. We are—inside and outside of our work—reflections of our life experiences. And these events shape the way we think and behave"

— JR Little in Listening Brands — How Data is Rewriting the Rules of Branding

"Flexibilities implies a greater willingness on the part of the company to accommodate opposing points of view. There is no rule that says companies and customers must agree all the time. What is absolutely essential, though, is to demonstrate that the company is aware of opposing opinions, that it is listening, and having listened that is willing to reconsider its own beliefs, values, and actions"

— G. Balla in Collaboration and Co-Creation — New Platforms for Marketing and Innovation

Nickel, a key element for the European future
Nickel is an essential material for current and future technologies – making it a crucial element for European growth.
Some 688,000 jobs across Europe are directly and indirectly dependent on the nickel...

Nickel, a key element for the European future

Nickel is an essential material for current and future technologies – making it a crucial element for European growth.

Some 688,000 jobs across Europe are directly and indirectly dependent on the nickel value chain.

Nickel is highly recyclable. The properties of nickel, its associated alloys and other products enable an efficient modern economy and are used in thousands of applications.  

Nickel Institute Europe has chosen the agency Page in extremis as a partner for their communication team.

With this in mind, the 2015 review is the newest publication that is released!

Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into powerfully communication tools.

We can help you reinforce your communication objectives.

Page in extremis is a communication companion which can translate your communication needs into effective communication media.

Page in extremis offers you specialised services going from corporate and institutional branding to the development of digital and classic media.

More information: http://www.inextremis.be

"We each begin each day sipping or gulping a certain brand of coffee, showering with a specific brand of soap, eating a particular brand of yogurt topped with a selected brand of naturally healthy cereal. Nothing gets between us and our brands"

— L. Sartain and M. Schumann in Brand from the Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business

"Our goal is to inspire you to champion brand transformation from within your business, working together instead of in silos, to create a seamless, consistent, authentic experience for employees and customers"

— L. Sartain and M. Schumann in Brand From The Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business

"Central to the company’s turnaround, its subsequent success, was Harley’s commitment to building a brand community: a group of ardent consumers organised around the lifestyle, activities, and ethos of the brand"

— S. Fournier and L. Lee about Harley-Davidson in Getting Brand Communities Right (HBR On Strategy Marketing)

"In a digital world driven by social media, experiences will be your next differentiating edge and the efficiency driven leadership style of today will not be able to cope in creating those. To succeed you need a leadership style that celebrates creativity across your entire company, you need design thinking"

— C. Holloman in The Social Media MBA — Your Competitive Edge in Social Media Strategy Development & Delivery

"Our ability to utilise social media effectively will come down to having interesting and useful content to share, and being willing and able to engage in an open and authentic way"

— D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and management

Discover UNEP in EUROPE 2015 Year in review!
The year 2015 in review gives you a flavour of what the UN Environment Programme is doing in the pan-European region. This online publication highlights twelve key achievements, projects and activities of...

Discover UNEP in EUROPE 2015 Year in review!

The year 2015 in review gives you a flavour of what the UN Environment Programme is doing in the pan-European region. This online publication highlights twelve key achievements, projects and activities of the UNEP. 

UNEP hopes that some of their latest success stories will trigger your desire to work together with them for a more sustainable Europe.

The following topics are in the spotlights:

- Green Economies shown to trump business as usual
- Organic agriculture under the spotlight
- Sustainable actions, technology and visions take stage for World Environment Day
- Mountain Adaptation Outlook series launched at COP21
- Powering cities with sustainable energy
- Reinforcing collaboration in Central Asia
- Developing biodiversity indicators across the region
- Ensuring a collective commitment for the Caspian Sea
- Environment and security: a fragile relationship
- Strengthening the science-policy interface: the Pan-European GEO assessment
- European CEO among Champions of the Earth
- Advancing regional partnerships

The online publication is the result of a collaboration between the communication team of UNEP in Europe and the communication agency, Page in extremis.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.

For more information:

http://unepineurope.org/year-in-review-2015/

http://www.inextremisdigital.be 

http://www.inextremisdigital.eu

http://www.inextremis.be