Quote
January 13, 2016
"When corporate branding works, it is intimately tied into the organisation’s identity. Knowing what creates the sense of “we” in your company allows you to authentically tell others what your brand stands for. But knowing who you are also requires intimate knowledge of how stakeholders see you. This is because external images interact with the ways in which employees think about their organisation"

— M. J. Hatch and M. Schultz in Taking Brand Initiative — How companies can align strategy, culture, and identity through corporate branding

Tags: Communication Agency Brussels Branding Brand Strategy brand engagement Digital Branding corporate communication institutional communication communication strategy communication campaign

Quote
November 26, 2015
"Hera are some key questions to consider while you’re engaged in the design presentation phase:
- How valid is the concept for our organization?
- How powerful is the concept? Will our primary audiences connect to it on an emotional level?
- How original is the concept? Can we “own” this concept or is it too generic?
- Is the concept clear and focused or is it ambiguous? Can it be interpreted in more ways than one? If so, does it support our cause or undermine it?
Is the concept versatile or rigid? Does it have “legs"—in other words, is it flexible enough to be used in a variety of ways that build a brand with depth?"

— DK Holland in Branding for Nonprofits — Developing Identity with Integrity

Tags: Communication Agency Brussels communication strategy content strategy Brand Strategy rebranding Digital Branding pageinextremis creative process Good design creativity

Photo
October 26, 2015
A brand’s image can be severely impacted by a multitude of online conversations resulting from a single insipid incident. Fortunately, by the same token, a brand can be refreshed (or even rebuilt) through an effective and well-managed use of social...

A brand’s image can be severely impacted by a multitude of online conversations resulting from a single insipid incident.

Fortunately, by the same token, a brand can be refreshed (or even rebuilt) through an effective and well-managed use of social media.

Nowadays, It is almost unthinkable to have a social media program without some sort of digital Brand management role embedded into it.

The role of the digital Brand management consists of four principal functions:
- Representing an organisation online,
- Being the voice of the “community” inside the organisation,
- Mediating online debates,
- Keeping contents fresh and interesting.

Create a digital brand management practice consists of developing a communications infrastructure that can deal with the growing breadth of media channels used by both the organisation and the public to communicate with each other.

Located in Brussels, the communication agency, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.

Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.

Source: http://www.inextremis.be

Tags: Communication Agency Brussels corporate communication institutional communication social media marketing social media strategy social media presence digital strategy Digital Branding digital presence pageinextremis

Quote
October 15, 2015
"The brand is the most important and sustainable asset of any organisation - whether a product- or service-based corporation or a not-for-profit concern - and it should be the central organising principle behind every decision and every action. Any organisation wanting to add value to day-to-day process and cost needs to think itself as a brand"

— R. Clifton in Brands and Branding (The Economist) 

Tags: Communication Agency Brussels corporate communication institutional communication Branding Brand Strategy Digital Branding rebranding visual identity - rebranding

Quote
October 12, 2015
"As much as TV and radio have changed over the past few decades, the real media revolution is taking place in the digital arena of what I call cyberbranding. In contrast to tens of thousands of traditional media outlets, there are more than a hundred million new media outlets and counting. Cyberbranding takes place in the dynamic digital world, with content created and shared by anyone and accessible to everyone"

— C. Kaputa in Breakthrough Branding — How smart entrepreneurs and entrepreneurs transform a small idea into a big brand

Tags: Brussels based communication agency Brand Strategy Digital Branding digital strategy rebranding corporate communication institutional communication

Quote
October 06, 2015
"As (this) business landscape evolved to encompass emerging digital platforms, increased globalisation, and more stringent regulatory environment, the importance of communications—and, specifically, the corporate communication function—has morphed from a backroom tactical department to a strategic liaison between the organization and its many stakeholder groups, all of whom have significantly more control over companies’ reputations and bottom lines"

— P. A. Argenti and C. M. Barnes in Digital Strategies for Powerful Corporate Communications 

Tags: Brussels based communication agency corporate communication institutional communication communication strategy Brand Strategy digital strategy digital presence Digital Branding

Photo
October 06, 2015
2 notes
Best practices come sometimes from unexpected origin. The parallax effect is one of them. After having been a standard in the video games industry, it became an essential trend in the web design world. This impressive effect is now commonly seen as...

Best practices come sometimes from unexpected origin. The parallax effect is one of them. After having been a standard in the video games industry, it became an essential trend in the web design world. 

This impressive effect is now commonly seen as part of the scrolling feature of a web page. 

Technically speaking, the parallax affect uses multiple backgrounds which seem to move at different speeds to create a sensation of depth and an interesting browsing experience.

The parallax effect is very efficient when you want to quickly and easily convey information in a very structured way. For instance, it can be successfully used when you want to display the usual section of a website: “about us”.

In the CER website, the parallax effect is the option chosen for presenting the association at once.

Interested to live this interactive experience, please visit: http://www.cer.be/about-us/who-we-are

The CER website has been designed and developed by the communication agency, Page in extremis. The communication agency is also in charge of the rebranding of the European Association.

CER, the Community of European Railway and Infrastructure Companies brings together more than 70 railway undertakings, their national associations as well as infrastructure managers and vehicle leasing companies.

CER members represent 73% of the European rail network length, 80% of the European freight business and 96% of rail passenger operations in Europe.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.

More information: http://www.inextremisdigital.be and http://www.inextremisbranding.be

Source: http://www.inextremis.be

Tags: Brussels based communication agency corporate communication institutional communication Website Design Institutional website design website development Digital Branding digital presence

Quote
September 21, 2015
"Essentially, digital branding is the personality of our organization, service or product created by the sum of all experiences that an individual has with that brand. This still includes things such as visual identity, but now also includes much more important and influential touchpoint such as social media interactions and online reviews. Your logo may make you recognisable, but it is you overall brand that decides what I remember you for"

— D. Rowles in Digital branding — A complete step-by-step guide to strategy, tactics and measurement

Tags: Brussels based communication agency corporate communication institutional communication Branding Digital Branding visual identity - rebranding Brand Strategy social media strategy

Photo
September 17, 2015
1 note
The CER website is an example of best practises in digital developments for European Associations. The CER website takes a very efficient approach to the way that it displays the content, leveraging a grid-based website design, a clear typography,...

The CER website is an example of best practises in digital developments for European Associations.

The CER website takes a very efficient approach to the way that it displays the content, leveraging a grid-based website design, a clear typography, and, high-quality images.

The site serves as a really subtle example for how to properly execute a grid structure while still maintaining a nice visual hierarchy in the design.

The Community of European Railway and Infrastructure Companies (CER) brings together more than 70 railway undertakings, their national associations as well as infrastructure managers and vehicle leasing companies.

CER members represent 73% of the European rail network length, 80% of the European freight business and 96% of rail passenger operations in Europe.

The CER website has been developed by the communication agency, Page in extremis. The agency is also in charge of the rebranding of the European Association.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.

More information: www.inextremisdigital.be

Tags: Brussels based communication agency corporate communication institutional communication Digital Branding Website Design website development

Quote
June 22, 2015
1 note
"Organizations who know who they are and what they stand for start any brand-building task from a position of strength. To build authenticity, agree on brand essence and apply it to every trademark, tagline, key message, and interaction. A brand is not a logo, but a logo should unlock positive associations and strengths"

— A. Wheeler and J. Katz in Brand Atlas — Branding Intelligence Made Visible

Tags: Brussels based communication agency corporate communication institutional communication Branding Brand Strategy Digital Branding communication strategy

Quote
June 16, 2015
1 note
"Use custom-made hashtags to bolster your brand identity and location, …, especially useful when new customers click to learn more about you"

— A. Macarthy in 500 Social Media Maketing Tips

Tags: Brussels based communication agency corporate communication institutional communication digital strategy Digital Media Digital Branding digital presence Brand Strategy pageinextremis

Quote
June 01, 2015
1 note
"While many think that creating awareness is the first step to building a strong brand, the fact remains that it’s necessary to determine what meaningful difference you want your brand to represent in the minds of consumers before you start shouting about it"

— A. P. Adamson in Brand Digital — Simple ways top brands succeed in the digital world

Tags: Brussels based communication agency corporate communication institutional communication Branding Brand Strategy Digital Branding

Quote
May 26, 2015
1 note
"Emerging new institutions — social business — will look very different from most organisations today. They will derive power and value from deep integration into lives of both people and businesses they touch on, not from a large centralised market presence"

— D. Hinchcliffe and P. Kim in Social Business by Design — transformative social media strategies for the connected company

Tags: Brussels based communication agency corporate communication institutional communication digital strategy Digital Branding

Quote
May 22, 2015
"Companies that haven’t yet embraced the Internet will find themselves at an increasing disadvantage, as nowadays an online brand strategy is just as important as one that is offline"

— P. Temporal in Advanced Brand Management — Managing brands in a changing world

Tags: Brussels based communication agency corporate communication institutional communication digital strategy Digital Branding digital presence Brand Strategy Website development process

Photo
May 22, 2015
Within the city of Brussels, Prosport is the organisation in charge of the promotion of the biggest footbal stadium in Belgium, the King Baudouin Stadium (Brussels). Prosport ensures a maximum occupancy of the stadium by organising events. The...

Within the city of Brussels, Prosport is the organisation in charge of the promotion of the biggest footbal stadium in Belgium, the King Baudouin Stadium (Brussels). Prosport ensures a maximum occupancy of the stadium by organising events.

The renewed brand Prosport is conceived to become a platform where like-minded people come together. The goal is to share an experience that creates an emotional positive attachment.

The communication agency, Page in extremis has created a dynamic visual system: the graphic designers have defined one recognisable component and leave room to play with the others.

Internet, social media and technical innovation have given brands the opportunity to behave like living organisms.

Page in extremis is a communication agency specialised in branding and development of digital and classic media.

The communication agency based in Brussels has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

More information: http://www.inextremis.be

Tags: Brussels based communication agency corporate communication institutional communication Branding Brand Strategy Digital Branding visual identity - rebranding Graphical Chart