"Typically developing a social business strategy and matching social business design requires the introduction of new technologies. These are usually social media tools or infrastructure that provide necessary communication and collaboration capabilities"
— D. Hinchcliffe and P. Kim in Social Business by Design — Transformative social media strategies for the connected company
"Essentially, digital branding is the personality of our organization, service or product created by the sum of all experiences that an individual has with that brand. This still includes things such as visual identity, but now also includes much more important and influential touchpoint such as social media interactions and online reviews"
— D. Rowles in Digital branding — A complete step-by-step guide to strategy, tactics and measurement
