Communication Agency Brussels - Your Partner in Design and Brand

“Delivering #BetterLighting” is the focal theme of the 2019 European Lighting Summit.

The European Lighting Summit is the best opportunity to discuss subjects like the latest findings on the biological effects of lighting, smart lighting in cities, #BetterLighting in schools, how the lighting value chain can deliver #BetterLighting, the right policy framework for delivering #BetterLighting.

LightingEurope, the industry association that represents the lighting industry in Europe organises the 2019 European Lighting Summit in the light of the #BetterLighting social media campaign.

#BetterLighting is an integrated communication campaign designed in several stages.
In the first phase, a Web platform — valueoflighting.eu — was developed as a central point of information.
Now the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, Google+, and Youtube.

The European Lighting Summit 2019 is a significant milestone of the campaign by being dedicated to delivering #BetterLighting.
A conference website has been released allowing attendees to have up-to-date information about the event.

Other developments will come soon. Keep following us to keep track of it.

The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s leadership team and the creative crew of the communication agency Page in extremis.

Located in Brussels, Page in extremis is a communication partner who can help you develop your communication campaigns integrating event, online platforms, publications and social media development.

More information:
http://www.inextremis.be

More about the summit: http://europeanlightingsummit.org
https://twitter.com/LightingEurope
https://www.facebook.com/LightingEuropeAssociation/
https://www.linkedin.com/company/lightingeurope/
https://plus.google.com/109229621174097649263
Discover https://www.valueoflighting.eu and join us on this journey!

The new Aperam corporate website is online!

The new Aperam website is a corporate website model for any industrial group that benefits from a global presence. The site is innovative and allows to interact directly not only with the customers of the group but with all those who are interested to know more about a global player in stainless steel.

Did you know that in Europe and Brazil, Aperam is also a leading producer of high value-added speciality products, including electrical steel and nickel alloys?

Aperam, a global player in Stainless & Electrical Steel, commits to operate responsibly concerning health, safety and the well-being of its employees, contractors and the communities in which it serves.

Seven main sections constituted the Aperam Group’s new corporate website: Driving the future, Customers solutions, Group, sustainability, Investors and Careers.

Driving the future gives the visitor a global vision on the future development of the group’s activities and its ability to put its efforts into perspective.

Customers solutions, allows you to explore the world of possibilities that Aperam offers. Stainless steel is much more than just a metal - it’s a ubiquitous part of our lives.

In the Group section, discover everything you want to know about Aperam Group.

Sustainability shows how Aperam takes its environmental responsibility seriously.

Investors section brings together all that interests investors and other financial stakeholders.

Careers section shows how the group is continually investing in the development of its people. Aperam seeks to build a differentiated future. That is the Aperam Way.

The new Aperam corporate website was developed from A to Z by Aperam and the communication agency Page in extremis.

Over the last few months, the digital branch of the communication agency has been working in close collaboration with a dedicated working group within Aperam.
After several stages of validation by the Aperam operational units and the management of the group and after many tests, the new website is now accessible online.

Page in extremis realises major web-based communications projects for many well-known European institutions, associations and global groups.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.aperam.com
http://www.inextremis.be

How to add a unique touch to your events?

Renting out interior design and decor solutions for your events!

DecoLoc rents out interior design from renowned European brands like Vondom, Slide or XL Boom, with an excellent eye for detail to fulfil all your expectations and needs.

To be able to cover the entire event, DecoLoc offers full coverage of your event, including all accessories and details. All of this will be refined with Mariano’s touch, to appeal to the amateur enthusiast as well as the connoisseur.

His promise: always being one step ahead of the competition!

Today DecoLoc mainly focuses on company/business activities, VIP receptions, wedding parties, staff parties, fares, interior design, seminaries, private parties and film shootings.

The Decoloc touch is: Closely work together with the clients in a personal way to offer them the best solution to their wishes. All that, giving them complete freedom of design and colour.

The Decoloc visual identity and the catalogue website are both signed by the communication agency, Page in extremis.

The catalogue website is the result of an intimate dialogue associating the management of Decoloc with the creative digital unit of the communication agency.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be

Liquid Gas Europe benefits of a new, instantly recognisable logo in a digital environment.

The European LPG Association has renamed itself as Liquid Gas Europe. The change of name, logo and visual identity was announced in Brussels in September at a cocktail party that gathered its members and several representatives of the industry.

The transformation of the association previously called AEGPL into Liquid Gas Europe is a model of a comprehensive rebranding in this new era of digital communication.

Liquid Gas Europe, the European LPG Association, is composed of national LPG associations; the main European LPG distributors, and equipment manufacturers.  With the support of its working groups of industry experts, Liquid Gas Europe is actively involved in concrete initiatives and programs to ensure the sustainable, safe and efficient development of LPG in Europe.

The re-branding coincides with the 50th Anniversary of the Association, created in 1968. The new logo - colourful and dynamic – make the Association easily distinguishable and reflect the industry’s ability to re-invent itself and be a contributing member in the energy sector.

The playful interaction initiated by the specific use of colours and the geometrical patterns make the new logo immediately recognisable in a digital environment.

The rebranding of the association has embraced every digital aspect of its communication activities:
- The Liquid Gas Europe’s website has been redesigned,
- Video capsules for youtube have been developed,
- The social media accounts have been relooked,  
- Email signature, Powerpoint presentations, and a campaign website were also a part of the rebranding implementation.

The strategic digital approach was defined collaboratively during the initial workshops of the whole branding process.

All the implementation steps were driven by a Branding Committee composed of the Liquid Gas Europe’s management and representatives of its members acting in close collaboration with the communication agency, Page in extremis.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

Interested in partnering with Page in extremis?

For more information:
https://www.youtube.com/watch?v=4Blq2UUOJ4I&feature=youtu.be
http://www.inextremis.be

How to integrate the digital dimension into your rebranding?

The fast-paced world of digital media is a real challenge for organisations.
Nowadays, when building brands, it is essential to consider a precise understanding of the strategic impact and the tactical issues around the digital environment of the brand, particularly as social media have a significant role to play with communication.

The perception of our brand and reputation is more and more the sum of our online experiences that is why we need to understand how digital are impacting the target audience’s perceptions of us and we need to do this measurably.

Of course, your target audience has every experience of you:  from your business cards to the tone of voice of your best opening speech but, now, all of these things are tied together by the online experience.
We can we can receive your coordinates over your email signature, and follow your talks through youtube or live streaming.

The number of different online touchpoints are expanding: website, web platform, online campaigns, e-newsletters, e-survey and many others social media.

It’s true that the majority of organisations are not using social media effectively, but they are doing more of it!

Because of all this, the meaning of the digital dimension of your brand must be considered from the starting point of your digitalisation process.

The transformation of CECED into APPLiA, the home appliance European association is a perfect example of “How to blend the digital dimension into your rebranding?”.

APPLiA is a Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe.
It promotes the industry’s general mission to increase product innovation while reducing the environmental impact of appliances.
The home appliance industry is an essential European economic player.

The rebranding of the association has embraced all the digital aspects of its communication activities. The APPLiA’s website has been redesign, video interviews have been incorporated into the youtube channel, all the other social media have been reconfigured, and a consistent look and feel has been defined for the social presence, full online publications have been developed, email signature and a campaign website were also a part of the rebranding implementation. All of that was established in the framework of a digital presence strategy defined collaboratively during the initial strategic workshops of the whole branding process.

All the phases were driven by APPLiA’s management in collaboration with the communication agency, Page in extremis.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

Interested in partnering with Page in extremis?

For more information:
http://www.inextremis.be

A brand new website for Liquid Gas Europe!

Formerly AEGPL, Liquid Gas Europe, the European LPG Association, is composed of national LPG associations; the main European LPG distributors, and equipment manufacturers.

With the support of its working groups of industry experts, Liquid Gas Europe is actively involved in concrete initiatives and programs to ensure the sustainable, safe and efficient development of LPG in Europe.

LPG can be used in several different sectors, such as domestic, commercial, industrial, agricultural and for transportation. Wherever heat, light or power is required, LPG can offer its benefits to both end-users and society as a whole.

LPG - The smart alternative, everywhere you need it

LPG offers significant environmental advantages, particularly regarding indoors and outdoor air quality. It is characterised by low particle emissions, low NOx (nitrogen oxide) emissions and low sulphur content.

Learn more about LPG and Liquid Gas Europe by discovering the new website: https://www.liquidgaseurope.eu

The website is the result of the collaborative work between the Liquid Gas Europe’s team and the communication agency, Page in extremis.

Page in extremis realises major web-based communications projects for many well-known European institutions and associations.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
https://www.liquidgaseurope.eu
http://www.inextremis.be

Welcome to Liquid Gas Europe

AEGPL has changed its name and visual identity – but remains the European LPG Association, promoting the benefits of LPG as a clean, safe, and versatile energy source.

AEGPL becomes Liquid Gas Europe.

Liquid Gas Europe, the European LPG Association, is composed of national LPG associations; the main European LPG distributors, and equipment manufacturers.

With the support of its working groups of industry experts, Liquid Gas Europe is actively involved in concrete initiatives and programs to ensure the sustainable, safe and efficient development of LPG in Europe.

Liquid Gas Europe designs,develops, and delivers projects aimed at educating the public on the benefits of LPG. Liquid Gas Europe also connect the industry with the media and produce campaigns promoting the advantages of a higher uptake of LPG as a source of energy.

Liquid Gas Europe has entrusted the communication agency, Page in extremis with the mission to create a new name, logo and a dynamic visual system for their association.

Page in extremis has over 24 years of experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

More information:
https://www.liquidgaseurope.eu
http://www.inextremis.be

Dive online into the latest statistics for the Home Appliance Industry in Europe!

With the new APPLiA online report, you can dive into the latest statistics for the Home Appliance Industry in Europe. You will find that a stunning effort has gone into maintaining the industry’s Home Appliance 2025 vision and call for action.  

“During 2017, our members have worked hard to develop new and innovative technologies that help everyone in Europe lead more comfortable, sustainable and healthy lives”, stated Paolo Falcioni, APPLiA Director-General.

The APPLiA members have continued to provide valuable contributions to the European economy, to smarter and better EU regulation for the sector, to advancing sustainable lifestyles for EU citizens and to further developing smart(er) living in a connected home environment.

But 2017 has not only been a fruitful year for the members it has also been an exciting year for the association as they went toward a new corporate identity.  "With the release of this report, CECED has become APPLiA", added Paolo Falcioni, “ You will find a first look of our new identity in the following pages. I am sure you will enjoy the read”.

The APPLiA Director-General closed by declaring: “ In the meantime, we welcome any feedback you may wish to send us in response. Our door continues to be open!

The 2017-2016 online edition of the Home Appliance Industry in Europe by the numbers report compiles robust facts and figures about the industry.

The Communication Agency, Page in extremis is proud to have contributed to the creative development and the graphical production of the online report. The result is a comprehensive digital publication made within an intimate original dialogue framework involving the Belgian communication agency’s creative team, and APPLiA.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://applia-europe.eu/statistical-report-2017-2016/index.html
http://www.inextremis.be

Zoom on a rebranding

After 60 years of history and technological revolution, the home appliance sector in Europe is now represented by the fully modernised association APPLiA.

The significant change was celebrated by more than 200 policy makers, manufacturers, NGOs and other stakeholders on 7th March at the belVUE museum in Brussels.

The renaming and the rebranding is the result of a successful one-year process handled by the APPLiA team in close collaboration with the communication agency Page in extremis.

The preliminary works started with an identity audit and two surveys targeting each the internal and the external stakeholders of the association. Then the effort concentrated on the definition of an effective brand strategy and its alignment with the strategy of development of the organisation.

A series of video capsules with interviews of the APPLiA staff that highlight the fundamentals of the rebranding is available. You can discover the first two at the following links:

https://www.youtube.com/watch?v=EzB5r2mlLgo
https://www.youtube.com/watch?v=ZY8bNmL-iSw

If you want to feel better the spirit of the new brand, here is the launching video:
https://www.youtube.com/watch?v=G2ocWYrDAek

Experience or relive the first hours during the launching event, click here for the wrap-up video:
https://www.youtube.com/watch?v=NJgGLCdA8mI

Living the new brand, browse the APPLiA brand new website: http://www.applia-europe.eu

Your organisation needs to differentiate to stand out from the crowd.  But being different is not enough; you also need to be relevant.
Your brand identity should express what your organisation stands for. To succeed you need a reliable partner.
One who brings experience, enthusiasm and perspective to the table.

Page in extremis turns brands into valuable assets and ensure that they are in alignment with your strategic objectives.
The communication agency has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

For more information:
http://www.inextremis.be

APPLiA new website is online

The 7 of March 2018, CECED celebrated its 60th anniversary and became APPLiA, Home Appliance Europe.

The same day, the new brand website of the European association is released.

The APPLiA website is an example of best practices in digital developments for European Associations.

The APPLiA website takes a very efficient approach to the way that it displays the content, leveraging a grid-based website design, clear typography, and, high-quality images.

The communication agency, Page in extremis has developed the APPLiA website in close collaboration with the APPLiA communication team.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.

More information:
http://www.applia-europe.eu
http://www.inextremis.be

After 60 years of history, the home appliance sector in Europe will be represented by the fully modernised association, now called APPLiA.

For APPLiA’s Director-General, Paolo Falcioni, the new brand image is a logical consequence of an analysis of what the organisation is and how “an innovative, sustainable and forward-looking industry deserves to be represented”.

APPLiA will be aiming at completing an ambitious mission: to represent the sector, to unify its diverse members into a single, dynamic, political actor, to shape European policy and to empower policymakers by providing them with the knowledge they need to make informed decisions.

The new brand APPLiA is the result of a nearly one-year- long rebranding process made within an intimate creative dialogue framework involving the APPLIA’s team and the communication agency Page in extremis.

Since its founding 24 years ago, the agency’s branding process is built on this premise: both the organisation strategy and brand strategy must grow together toward a common goal.

An effective brand strategy presents a central unifying idea around which all behaviour, actions, and communications are aligned. If an organisation wants to be perceived in a certain way, everything must support that desired identity.
When an active brand strategy is created and then implemented clearly and consistently, your brand becomes a real long-term asset for your organisation.

A strong brand enables you to express your core values effectively to your targeted audiences.

Page in extremis helps you clarify and define a brand strategy that explains your organisation’s very existence. The Belgian communication agency helps your organisation to convey the appropriate message consistently in all of its communication.

More information:
http://www.applia-europe.eu
http://www.inextremis.be
https://www.euractiv.com/section/energy-environment/video/bye-bye-ceced-welcome-applia/
https://www.theparliamentmagazine.eu/articles/partner_article/applia/bye-bye-ceced-hello-applia

A dynamic and digital logo for the SERA conferences and Convention!

SERA Regional Conferences and Convention is a joint initiative of the European Commission and the European Union Agency for Railways in collaboration with Ministries for Transport, National Safety Authorities, and Industry Associations.

The technical pillar of the 4th Railway Package introduces one single process for cross-border vehicle authorisation in Europe.

Market participants in Europe demanded to learn about the advantages of this new regime before to lend it their support – as one of the key challenges for this process is the transposition of European legislation into national law, which will have to be ended by 2019/2020.

In July 2017, the implementing acts that lay the foundation for these European processes needed to be voted by the EU Member States in the Railway Interoperability and Safety Committee (RISC).

In and get a full-hearted buy-in of national decision makers for the new European processes, it was necessary to engage in an open an intense debate and put forward clear information about these new processes.

From April to June 2017, the European Commission and the European Union Agency for Railways had therefore launched a series of regional debates, where stakeholders can voice their opinions and doubts in their native language, and get a clear idea of the benefits of the new process.

The communication agency, Page in extremis was designated to develop a visual identity for the European initiative.

Five conferences took place, each organised in distinct EU regions:  
- SERA Regional Conference East Mediterranean in Budapest
- SERA Regional Conference Baltic Nordic in Helsinki  
- SERA Regional Conference West Mediterranean in Valletta  
- SERA Regional Conference Central in Berlin  
- SERA Regional Conference North Sea in Amsterdam

The final insights were debated in Brussels at the SERA Convention.
An iterative logo was conceived by page in extremis to express the informative step-by-step process visually:

Developed in close collaboration with the European Union Agency for Railways communication team, the visual identity of the SERA initiative has been considered as very successful amongst the stakeholders.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
www.inextremis.be
www.inextremisbranding.be