Communication Agency Brussels - Your Partner in Design and Brand

A positive safety culture for the European railway sector

Safety is the essential precondition for successful rail business in Europe – and positive safety culture is critical for improving rail safety in Europe. In many other sectors of high-risk transport and industry, a positive safety culture already has improved safety records, encouraged pro-active thinking, responsible behaviour, and staff engagement.

By newly introducing the words “culture” and “trust” as features of proper rail safety management, European legislators have recognised the value of a positive safety culture for the European railway sector. To bring this alive, the European Union Agency for Railways, in collaboration with the European Commission, organised a first European Rail Safety Summit from 10-12 April 2018 in Dubrovnik, to which all safety directors and managers from the rail sector were invited.

This unique event brought together renowned speakers from different sectors to share experience in all aspects of safety culture.

A presentation video was released to promote the event.
The European Union Agency for Railways had entrusted the communication agency Page in extremis with the creative development and the production of the video.

Page in extremis has over 24 years experience in guiding organisations on the road to defining and articulating their uniqueness.
The multidisciplinary communication agency team translates your messages into brilliant and adequate visual systems.

Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and global corporations.

For more information:
https://www.youtube.com/watch?v=kMa_w4JlJ50
www.inextremis.be

How to organise your narration within an animation? Storyboarding is essential before developing an animation. 

A storyboard works like the blueprint of the architect. During the storyboarding phase, you can identify most errors related to the narration, media, and other relevant details.

Storyboarding is crucial for four mains  reasons:

1) The storyboard allows checking if the concept works.  The storyboard determines the direction the animation is going to take.

2) While creating the storyboard, you can write and test impactful punch lines and dialogues.

3) Will the action work? Storyboards contain notes that give a whole idea of how the animation would flow in its entirety.

4) For complex animations, to avoid over budget, it is better to have an approved storyboard before entering the production phase of the project.

Page in extremis has developed numerous animation for several European institutions and organisations such as the Community of European Railway and Infrastructure Companies (CER).

CER’s role is to represent the interests of its members on the EU policy-making scene, in particular, to support an improved business and regulatory environment for European railway operators and railway infrastructure companies.

CER has selected the communication agency, Page in extremis, as a partner for ensuring an active alignment between the messages developed by the Association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a distinct idea of who you are.

More information:
https://www.youtube.com/watch?v=xLwHlVCZov4&feature=youtu.be
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

The use of video takes an increasing place in the arsenal of digital means of communication.
Everyone today expects information that is both compact and fun.
The video benefits from these two aspects:
- The video format is compact because it is the result of a selection of the most relevant passages during assembly.
- The video format is fun because it requires no effort from the audience. We are in a situation as comfortable as that of a viewer in his sofa.

Moreover, the video format is accessible to share on social networks

The communication agency Page in extremis produced a series of video capsules for Brugel, the energy regulator of the Brussels-Capital region. Each video is an interview with an official of the control body and addresses one of the leading pillars of their work.

The capsules were posted on the Youtube channel of Brugel and were shared on social networks. They constitute an excellent introduction and an extension to the activity report of the Brussels organisation.

BRUGEL is responsible for advising public authorities of the Brussels region on the organisation and functioning of the regional energy market on the one hand, and on the other, on a general mission for the supervision and control of energy.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your messages into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
https://www.youtube.com/watch?v=4SkrwZaSul8
www.inextremis.be
www.inextremisbranding.be

The WiM Association is the international association, founded by wine sector associa­tions and leading wine companies, that cen­trally coordinates the Wine in Moderation Programme and expands its reach and impact throughout the world.

The primary objective of the programme is to bring together the entire wine sector around one universal message that speaks to all wine consumers across borders, generations and genders regardless of where and when they consume wine.

This message is simple yet powerful and is supported by the whole wine sector: “Wine only appreciated in moderation”.

Key elements of the moderation message are communicated through targeted communication materials such as an online video.

In close collaboration with the communication team of the organisation, Page in extremis has developed the video dedicated to the essentials of the programme in several European languages.

The European Association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you and your aims are.

More information:
http://www.inextremis.be

To manage an event with effectiveness and impact, nowadays, everyone knows that it is essential to brand all of your primary touchpoints between your public and your Brand. Another cornerstone is to promote your event digitally.

Here are 10 ideas for digitalising your event promotion:

- Create landing web pages for your event that shows your unique value proposition

- Use a short, consistent hashtag on all communication about the event

- Use social media to get feedback from attendees about what they liked best, least, and what they hope to see for next time.

- Engage potential participants on social media by asking them to vote on some aspect of the event

- Promote videos showcasing speakers and sponsors to get people excited about the event

- Create a distinctive graphic for your speakers. That will encourage them to share the graphic on their social media pages.

- Create a page for your event on Facebook

- Advertise your event in spaces you already own, such as your email signature or your social media cover photo

- Livestream your event so people can share the video during and after

- Make sure you measure data, so you know which marketing tactics are most effective.

Located in Brussels, the communication agency helps you promote and personalise your important events.

Page in extremis is a leading strategic communication agency that  proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or revitalization of your visual identity supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns and, memorable events.

4) Creative development and production of innovative and digital communication tools.

Interested in partnering with Page in extremis?

For more information:

http://www.inextremis.be

http://www.pageinextremis.eu

http://www.inextremisdigital.be

Why is Storyboarding essential before developing an animation?

A storyboard works like the blueprint of the architect. During the storyboarding phase, you can identify most errors related to the narration, media, and other relevant details.
Storyboarding is crucial for four mains  reasons:

1) The storyboard allows checking if the concept work.  The storyboard determines the direction the animation is going to take.

2) While creating the storyboard, you can write and test impactful punch lines and dialogues.

3) Will the action work? Storyboards contain notes that give a whole idea of how the animation would flow in its entirety.

4) For complex animations, to avoid over budget, it is better to have an approved storyboard before entering the production phase of the project.

Page in extremis has developed numerous video for several European organisations and institutions such as the European Union Agency for Railways

The mission of the European Union Agency for Railways is: “Making the railway system work better for society.”

The European Union Agency for Railways has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their digital expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are.

More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

The European Banking Federation website is an example of best practices in digital strategy development and implementation for European Associations.

The rebranding of the European Association has taken into account the specificities of the digital world to maximise the visual impact of the brand on the new media.

The result is a website rich in colour with high visual effects helping to communicate the new modern and leading character of the management team.

The European Banking Federation (EBF) is the voice of the European banking sector, uniting 32 national banking associations in Europe that together represent some 4,500 banks – large and small, wholesale and retail, local and international – employing about 2.1 million people.

The communication agency, Page in extremis signs the design of the EBF website.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.

As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.

More information:
www.inextremisdigital.be
www.inextremis.be
www.inextremisbranding.be

A new website for the European Retail Round Table!

The European Retail Round Table (ERRT) brings together the CEOs of Europe’s leading international retail companies. They are active in a variety of retail markets, including food, furniture, fashion, and electronics, amongst others.  Each retailer has both physical stores as well as multichannel operations in Europe.

The retail sector is of fundamental importance to the European economy and the well-being of EU citizens. ERRT promotes a Single Market in Retail, the delivery of a more sustainable consumption model, and the creation of new market opportunities globally.

ERRT shares its members’ collective ideas with the objective to better enable retailers to give Europe’s consumers better access to the benefits of the Single Market and to promote the delivery of a more sustainable consumption model.

To achieve this, ERRT contributes to the public policy debate that impacts its members and Europe’s consumers, promoting policy choices that create opportunities both in the Single Market and in the global economy.

The new website of the European Association has been designed and produced by the communication agency, Page in extremis in close collaboration with the communication team of ERRT.

Located in Brussels, the communication agency develops dynamic websites since 1994.

Page in extremis proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity supported by easy to use guidelines and concise Brand guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be

A few years ago, the European wine sector founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and global implementation of the “Wine in Moderation Programme".

The primary objective of the programme is to bring together the entire wine sector around one universal message that speaks to all wine consumers across borders, generations and genders regardless of where and when they consume wine.

This message is simple yet powerful and is supported by the whole wine sector: “Wine only appreciated in moderation”.

Key elements of the moderation message are communicated through targeted communication materials such as an online video.

In close collaboration with the communication team of the organisation, Page in extremis has developed the video dedicated to the essentials of the programme in several European languages.

The European Association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you and your aims are.

More information:
http://www.inextremis.be

Infographics enhance human ability to see patterns and trends

There are real benefits to creating infographics for your organisation.
Here is an example of the best usage of this trendy way to communicate: The Europe-Africa-Caribbean-Pacific Liaison Committee (COLEACP) is a civil society organisation (CSO), established in 1973 by stakeholders in the international fruit and vegetable trade.

COLEACP is a not-for-profit inter-professional association whose primary purpose is to support the development of a sustainable and competitive agriculture and agribusiness.

Since its creation, COLEACP has been managing development projects in the ACP agricultural and food sector, financed by donors (mainly the European Union).

From an operational standpoint, COLEACP is a network and a technical assistance tool for the durable and inclusive development of the private sector (SMEs) based on expertise and an active training system in 50 countries (outside the EU).

With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.

Infographics can improve cognition by utilising graphics to enhance the human visual system’s ability to see patterns and trends.

The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.

The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.

Based in Brussels, Page in extremis has defined a proprietary process to reach the best results. The method includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.

For more information:
www.inextremis.be
www.inextremisbranding.be
www.inextemisdigital.be