Communication Agency Brussels - Your Partner in Design and Brand

Your corporate magazine? Digital or printed?

Appearances may suggest that paper is on the brink of extinction since many newspapers specialise in digital. 

Following this trend, many digital magazines have been created, which do not have a paper version. These new formats have been able to evolve and conform to the new digital medium since they were born on it. They have not had to adapt their content like traditional media.

Digital medium also brings a significant added value to the content. Digital magazines propose many entertaining multi-media features: animated texts and images in motion, videos, music, hypertext links to deepen the subject treated. It brings an appearance of completeness which seduce reader: tracks are given to him to widen the given topic. 

One might also think that with the COVID-19 crisis, digitalisation has accelerated. For people who could only leave their house to buy food, it was, therefore, more comfortable to consult the digital version of their usual magazine. Curiously enough, in Belgium, bookshops have reached the status of “essential trade” and have been able to remain open.

Similarly, in the supermarket, the area reserved for magazines remained available to the public.

It seems that the emotional attachment to paper magazines is deeper than one imagines.

Thus, despite the vast domination of digital, should we not see a promising background for paper support? 

Indeed, the paper is fully integrated into our lifestyles and our daily life. For city dwellers, it is challenging to take transport without having in their hands a newspaper, often a free number.

Why not put in place a hybrid between the digital and printed supports? Being subscribe both and fill in the gaps of one with the strengths of the other.

Today, by becoming an “endangered” object, the printed newspaper takes on a new value. Magazines acquire a new status: that of rare and precious objects. On our perception perspective, paper, because its scarcity, fits a guarantee of quality.

The communication agency inextremis.be helps you to set up multi-channel communication programs.

Located in Brussels, Page in extremis is a communication partner who delivers your messages into innovative communication media.

The agency offers you specialised services going from corporate and institutional branding to the development of digital and classic media.

More information:

http://www.inextremis.be

How to create a continuous flow of communication?

Developing a continuous communication flow is crucial to increase the level of memorisation of your messages exponentially.
Planning plays a central rôle to fulfil this objective.

Let’s have a look at a case study:

Labour markets need to evolve to ensure that they remain open, inclusive and sustainable. The World Employment Confederation-Europe (WEC-Europe) believes that it has a leadership role to play in building such future proof labour markets.

How is the private employment industry making a difference in the new world of work? The industry believes in “social innovation” as the way forward.

To illustrate that statement, WEC-Europe has published based on an annual plan various communication products on both digital and print channel.

First, WEC-Europe adopted a Manifesto entitled “No Future of Work without Social Innovation”, developing a set of recommendations and explicit calls for action.

Based on this Manifesto, the European organisation unveiled its own vision in the brochure “Making Europe the best place to work!”.

Examples of social innovation initiatives developed by members were then made available on a dedicated “Social Innovation Stories” web platform.

Finally, for facts, figures and case studies evidencing the impact of private employment services on labour markets, the recently published “Social Impact Report” has become a must-have resource.

All these communication touchpoints were developed by the communication team of WEC-Europe in close collaboration with the creative staff of the communication agency inextremis.be

inextremis.be builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.

Interested in partnering with inextremis.be?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be

ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks today span more than 87,000 km of motorways, bridges and tunnels across 21 member countries.

ASECAP’s purpose is to defend and develop the system of motorways and road infrastructures in Europe, applying tolls as a means to ensure the financing of their construction, maintenance and operation.

Moreover, ASECAP exchanges among its members information regarding the construction, maintenance and operation of toll infrastructure, and promotes and organises study meetings for its members on technical, administrative and financial issues aimed at the deployment of efficient traffic management.

 For that purpose, it also collects technical and statistical data and participates in select projects.

ASECAP maintains relations with relevant international organisations, the EU institutions and the industry’s main stakeholders, protecting the interests of ASECAP members regarding the deployment of a holistic cooperative transport approach.

For eight years, the European association has chosen as the partner of its communication the Belgian communication agency, Page in extremis.

The Communication Agency, Page in extremis is proud to have contributed to the creative development of the Asecap digital and print media. 

The result is a comprehensive communication system made within an intimate creative dialogue framework involving the Belgian communication agency’s creative unit, and Asecap team.

Page in extremis has defined a very smooth process, including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

The communication agency proposes four integrated services:

1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, significant publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency helps organisations engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be

CER, the Voice of European Railways at a glance!

190 079 km of railway lines are managed by CER member companies in Europe. Passengers travelled 489 million kilometres by train in Europe in 2017. Cargo goods travelled 535 million kilometres by train in Europe in 2017.

The newly updated version of the CER ‘Who We Are’ brochure introduces the European Association and outlines critical facts and figures on the European railway sector in different areas including infrastructure, passenger and freight transport, economics, environment, interoperability and safety.

CER’s role is to represent the interests of its members on the EU policy-making scene, in particular, to support an improved business and regulatory environment for European railway operators and railway infrastructure companies.

CER members represent 71% of the European rail network length, 76% of the European freight business and 92% of rail passenger operations in Europe.

In 2015, Page in extremis, the Belgian communication agency, specialised in branding, has strengthened the visual identity of CER, The Voice of European Railways.

Page in extremis is specialised in corporate and institutional communication. The communication agency builds strong corporate and institutional brands and helps you refresh, with great success, your existing identity programme.

Branding is a complex, multifaceted, and multi-disciplinary process.

Page in extremis speaks about communication strategy, value, core-idea, brand architecture, tagline, and all those elements that create a consistent visual identity system.

More information:
Check the online version: http://www.cer.be/who-we-are

http://www.inextremis.be

The Home Appliance Industry in Europe, 2017-2018: by the numbers!

The third edition of the publication “By the numbers” of the home appliance industry in Europe shows a set of significant trends that have the potential to make a difference to the society.
Manufacturers have made concrete steps towards their 2025 goals - advancing sustainable lifestyles, living the connected home and accelerating Europe’s growth.

“Every edition of the APPLiA report aims at enriching the data snapshot we provide for the sector” stated Paolo Falcioni.
The APPLiA Director-General continues: “While in the previous version of the report, we illustrated the circularity of the material flows of the industry, the greatest novelty this year is the insight on how reparable home appliances actually are”.

The report is a valuable tool to lead an evidence-based discussion and the facts in it are indispensable in setting the vision of an innovative, forward-looking home appliance sector.

The publication is developed in 2 versions: a 48-pages publication and a whole online version. The Communication Agency, Page in extremis is proud to have contributed in osmose with the APPLiA communication team to the creative development and the graphical production of the 2 publications.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://applia-europe.eu/statistical-report-2017-2018/
http://www.inextremis.be

Just launched: The Transatlantic Economy 2019!

This year’s Transatlantic Week theme was “Atlantic drift? The EU, the US and the WTO in a new world”.
The tectonics of the global economy are rapidly shifting, creating new challenges for the historic EU-US partnership and the role of the WTO.
Can we avoid a transatlantic drift – or even a global one?

The transatlantic economy is responsible for €5.5 trillion total commercial sales and employs 15 million workers on both sides of the Atlantic.
A strong, vibrant EU-US relationship delivers growth and stability for businesses and citizens.

The Transatlantic Economy Report 2019 has been launched during the Transatlantic Week.
This annual report presents the most up-to-date facts and figures about the EU-US economic relationship.
This year’s edition features new inserts on topics such as Brexit and the EU-US auto trade and investment landscape.
The study includes dedicated profiles for 30+ European countries and all US states.

The research was conducted independently by Dan Hamilton and Joseph Quinlan of the Center for Transatlantic Relations, Johns Hopkins University.

Page in extremis is proud to participate in the creative development and the graphical production of the Transatlantic Economy Report 2019.

The brochure has been developed in close collaboration with Thibaut L'Ortye and his team at AmCham EU.

The communication agency has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and renews corporate and institutional brands and develops digital and classic media.

More information:
For questions on the publication, please contact Thibaut L'Ortye (TLO@amchameu.eu)
http://www.inextremis.be

COMING SOON: Thriving Together, an online platform showcasing the deep ties that bind Europe and the United States

Print versus digital, where are we?

Five years ago, the majority of communicators were absolutely convinced that the digital wave would completely sweep the print industry.
Everyone was confident that publications such as annual reports would quickly disappear and be replaced by digital publications distributed online.

At the moment, it is clear that the pace of this digital revolution in the field of communication seems to have slowed down or even almost reversed. More and more communicators ask for having something physical to share with their audience.

Is that still a problem of mentality or rather a resistance to change?
2019 may be a crucial year in understanding the phenomenon.

Definitely, the printed formula and the digital one have both advantages and disadvantages. Perhaps it is not absolutely essential to make a choice between one and the other solution. Both are parallel solutions offering a real complementary impact.

Whatever your communication channel, the communication agency Page in Extremis can help you in the realisation of your impactful media.

For example, in close collaboration with Seldia, the European direct selling association, the communication team uses print or digital possibilities in a complementary way. The choice of the solution depends directly on the habits of the targeted audiences. Thus, the annual report remains preferably read in printed format while the channels used to promote this publication to the same audience is paradoxically that of social media.

Interested in reviewing your means of communication according to your audiences? The communication agency, Page in extremis can help you optimise your communication plan.

More information: www.inextremis.be

The Airport Carbon Accreditation programme in pocket format!

The airport is a uniquely complicated space, bringing together hundreds of companies, thousands of vehicles and millions of passengers.

As far back as the 1970’s airports have been carrying out environmental management programmes dealing with various aspects of airport operations.

Now, in the context of climate change coupled with trading conditions that reward efficiency, different initiatives are underway to help lower carbon dioxide emissions at the airport.

Over the past 9 years, airports operators in different parts of the world have been gradually channelling their efforts to reduce their CO2 emissions, through an independent programme called Airport Carbon Accreditation.

The communication agency Page in extremis is pleased to be in the service of ACI EUROPE on the promotion of the Airport Carbon Accreditation programme.

ACI EUROPE is the voice of Europe’s airports, representing over 450 airports in 44 European countries. The members of the association handle 90% of commercial air traffic in Europe. Based in Brussels, ACI EUROPE leads and serves the European airport industry and maintains close links with other ACI regions throughout the world.

About Page in extremis:

Page in extremis helps you realise innovative and surprising publications.

Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.

More information: www.inextremis.be

EDSO presents key recommendations for Electricity Market Design trilogues

EDSO for Smart Grids gathers leading European distribution system operators (DSOs) for electricity, cooperating to bring smart grids from vision to reality in Europe and is focused on guiding EU RD&D, policy and member state regulation to support this development.

Distribution system operators (DSOs) are the operating managers of energy distribution networks, operating at low, medium and, in some member states, high voltage levels.

Smart grids are essential to achieving the EU’s ambitious energy and climate objectives to 2020 and beyond.

EDSO is the key-interface between Europe’s DSOs and the European institutions, promoting the development and large-scale testing of smart grid models and technologies in real-life situations, new market designs and regulation.

EDSO believes that the Clean Energy Package is a real opportunity for DSOs to contribute to and meet the challenges of a flexible and highly digitised energy system – mainly as this transition is mostly affecting distribution grids at the local level.

EDSO has summarised its ten key recommendations in an eye-catching leaflet. The publication is the result of the co-creative framework that occurred between the EDSO team and the creative staff of the communication agency, Page in extremis.

The communication agency helps create and develop each of your publications as an appendage of larger strategic communication plans.

Page in extremis builds brands and strengthens the reputation of leading corporations, institutions and associations. Page in extremis is based in Brussels. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.

More information:
http://www.inextremis.be

100% digital, explore the  BRUGEL annual report 2017!

The digital version developed in French and Flemish is related with the leading social media, and you can easily share the information with your friends, co-workers and partners.

Many links with the new BRUGEL Website offer the opportunity to access exciting and complementary information.

In the near future, videos and animations will enhance the online version in addition to the information of a report in the traditional format.

The online version can be consulted on a smartphone as well as on a tablet or a computer.

By visiting the online version, you can download the whole report in PDF format or just some chapters, thanks to the download centre, which can be adapted to your needs.

BRUGEL is responsible for advising public authorities of the Brussels region on the organisation and functioning of the regional energy market on the one hand, and on the other, on a general mission for the supervision and control of energy.

BRUGEL has also strategically defined its commitments for efficient market functioning, smart grids and vigilant consumer protection.

The Communication Agency, Page in extremis is proud to have participated in the writing, designing and producing the report.
The result is an impactful online publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the BRUGEL communication team.

The communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy”.

2) The creation or refreshment of your visual identity supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, amazing publications and innovative digital solutions.

4) The creative development of innovative communication tools (print and digital).

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://annual-report-2017.brugel.brussels

http://www.inextremis.be

Aperam, a global player in stainless steel!

Aperam is a global player in stainless steel with 2.5mt of flat stainless steel capacity in Europe and Brazil. The company is also a leading producer of high value-added speciality products, including electrical steel and nickel alloys.

Aperam commits to operate responsibly concerning health, safety and the well-being of its employees, contractors and the communities in which it serves. It is also committed to the sustainable management of the environment and finite resources.

Aperam has entrusted the communication agency, Page in extremis with the mission to develop various promotional and digital supports.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into persuasive communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a bright idea of who you are.

More information:
http://www.inextremis.be

Browse the World Employment Confederation’s Economic Report - new online edition

In 2016, the employment industry generated €491 billion in revenue worldwide, mostly driven by agency work accounting for € 350 billion.
Agency work is growing in many markets in Europe with the Netherlands, France, Germany, Italy and Spain all experiencing significant growth compared to the previous year and compensating for a slowdown in the UK.
Japan continues to experience accelerating growth in agency work (8% compared to 7% the year before) while growth in the US, the largest agency work market, remains stable.
The direct recruitment market rose slightly to € 37.8 billion, confirming its trend towards a more profitable and faster-growing HR service.

Published annually, the World Employment Confederation (WEC) Economic Report aims at giving a comprehensive picture of the employment industry and labour market trends in general.
It shows how the members of the World Employment Confederation act as labour market enablers, playing a key role in delivering work, adaptation, security and prosperity to societies.

The 2018 online edition of the World Employment Confederation’s Economic Report compiles robust facts and figures about the employment industry.

The Communication Agency, Page in extremis is proud to have contributed to the creative development and the graphical production of the online report. The result is a comprehensive digital publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team, and the World Employment Confederation.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.wecglobal.org/economicreport2018/
http://www.inextremis.be