Communication Agency Brussels - Your Partner in Design and Brand

Holiday clothes to celebrate 50 years of existence

The 16th and 17th October 2018, Seldia will celebrate its 50 anniversary. For the occasion, the association asked the communication agency, Page in extremis to develop a festive logo and look and feel. A series of funny communication devices will be emitted in the coming days. More information will come shortly.

Seldia - the European Direct Selling Association was established in 1968 and represents the Direct Selling industry in Europe.

Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policymakers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.

Seldia membership includes 28 national Direct Selling Associations and 19 Corporate Member companies. All Seldia Members distribute top quality products, abide by the highest ethical standards and are signatories to the European Direct Selling Codes of Conduct.

Over 14 million of persons are involved in direct selling in Europe out of which 79% are women. In 2015, the direct selling sector enjoyed growth over 7% in the EU and accounted for sales € 28,2 billion. Sales in entire European region amounted to 32 bn €. In the EU, growth was driven by the five largest markets: Germany, France, UK, Italy and Poland.

The communication agency Page in extremis is happy to develop the communication campaign within a creative dialogue framework with the Seldia’s team.

Page in extremis realises major innovative communications projects for many well-known European institutions and associations.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to improve your Communication Programme by incorporating online communication campaigns, memorable events, eye-catching publications and innovative digital solutions.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be

Why is the branding of an event so important?

A strong brand for your event is a promise.  Promises build expectations. People are ready to invest in something they feel valuable. Make your event’s commitment clear and inspirational!

A specific logo and a unique visual identity for your event will set you apart from the crowd, making you stand out from similar communication activities.
A distinctive graphical personality makes your event remarkable and recognisable.
It helps to create loyalty and emotional connections.
After it’s over, the visual identity of the event will help make it being easily recognisable on photos and videos that were taken during and will be shared after the event.

Convinced of the greater impact for a personalised event, the European Union Agency for Railways has asked the Communication agency Page in extremis to develop a digitally animated logo for the Control Command and Railway Communication Conference 2017 (CCRCC 2017). The logo has been built respecting the coherence with the visual identity of the European Union Agency for Railways.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your messages into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
www.inextremis.be
www.inextremisbranding.be

Join WWF on Sunday 29th October for an unforgettable day at the Botanical Garden of Meise. Fascinating stories of nature and a multitude of activities for young and old, all in the exceptional setting of the Park and the recently renovated greenhouses of the Botanical Garden.

►PROGRAMME◄

▬ A path punctuated with activities for the youngest through the park of the Botanical Garden of Meise.
▬ Tales and fascinating stories about nature and the wild animals of the world.
▬ Music and entertainment for the whole family.
▬ A choice of meals and beverages at the end of the course.
▬ Information on WWF field projects in the four corners of the globe and the possibility to discuss with WWF-Belgium staff and experts.

The communication agency Page in extremis is proud to have participated in the development of the visual gimmick for the one-day event in close collaboration with the WWF-Belgium team.

More information:
https://wwf.be/fr/journeefamiliale/
http://www.inextremis.be

► WHERE? ◄
Botanical Garden of Meise, Domaine de Bouchout, Nieuwelaan 38, 1860 Meise.

► WHEN? ◄
Sunday, October 29, 2017, from 10 am to 4 pm.

A night race, a drones competition and a boxing championship: the City of Brussels had intended to mark the spirit with the first edition of the Brussels Sports Night, which took place on 23 September.

The concept was simple: bring together the Brussels people around thirty different sports in emblematic places of the capital.

An innovative project that included the Brussels Night Run, this race proposes a course of eight kilometres in the centre of the capital.

A race in the night of Brussels that was lit only by headlamps and fluorescent t-shirts, distributed to the seven thousand motivated who had registered online.

The City of Brussels had entrusted the communication agency, Page in extremis with the mission to create a logo and a dynamic visual system for the first edition of the Brussels Sports Night.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
www.inextremis.be
www.inextremisbranding.be

SolarPower Europe is a member-led association representing organisations active along the whole value chain. The association aims to shape the regulatory environment and enhance business opportunities for solar power in Europe.

SolarPower Europe’s vision is to ensure that solar energy is the leading contributor to Europe’s energy system.

In close collaboration with the International Battery Energy & Storage Alliance (IBESA), SolarPower Europe is co-organising “DIGITAL SOLAR & STORAGE.”

“DIGITAL SOLAR & STORAGE” is the first event that unites the key stakeholders in solar, energy storage and digitalisation from Europe to establish a cross-sectoral platform in areas that will shape the power, heat & transport sectors.

Executives will discuss market trends, identify new business models and highlight how digitalisation can benefit consumers and put forward the long-term vision for the industry.

An event website has been designed by the communication agency, Page in extremis. The agency has also developed the visual identity for the event and various communication supports such as an E-newsletter.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, distinguished publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.digitalsolar-storage.org
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

A dynamic and digital logo for the SERA conferences and Convention!

SERA Regional Conferences and Convention is a joint initiative of the European Commission and the European Union Agency for Railways in collaboration with Ministries for Transport, National Safety Authorities, and Industry Associations.

The technical pillar of the 4th Railway Package introduces one single process for cross-border vehicle authorisation in Europe.

Market participants in Europe demanded to learn about the advantages of this new regime before to lend it their support – as one of the key challenges for this process is the transposition of European legislation into national law, which will have to be ended by 2019/2020.

In July 2017, the implementing acts that lay the foundation for these European processes needed to be voted by the EU Member States in the Railway Interoperability and Safety Committee (RISC).

In and get a full-hearted buy-in of national decision makers for the new European processes, it was necessary to engage in an open an intense debate and put forward clear information about these new processes.

From April to June 2017, the European Commission and the European Union Agency for Railways had therefore launched a series of regional debates, where stakeholders can voice their opinions and doubts in their native language, and get a clear idea of the benefits of the new process.

The communication agency, Page in extremis was designated to develop a visual identity for the European initiative.

Five conferences took place, each organised in distinct EU regions:  
- SERA Regional Conference East Mediterranean in Budapest
- SERA Regional Conference Baltic Nordic in Helsinki  
- SERA Regional Conference West Mediterranean in Valletta  
- SERA Regional Conference Central in Berlin  
- SERA Regional Conference North Sea in Amsterdam

The final insights were debated in Brussels at the SERA Convention.
An iterative logo was conceived by page in extremis to express the informative step-by-step process visually:

Developed in close collaboration with the European Union Agency for Railways communication team, the visual identity of the SERA initiative has been considered as very successful amongst the stakeholders.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
www.inextremis.be
www.inextremisbranding.be

Four dates for Brussels Sports Days and a new logo!

Four days, four districts and be initiated to the sport you want: that is the program of the Brussels Sports Days organised by the City of Brussels!

The City of Brussels invites you to a real sports village.
Come and test yourself on a run of 100 meters distance, and being initiated free of charge by professionals to other sporting disciplines: golf, basketball, taekwondo and petanque.

The ambience will also be musical and dancing with the salsa entertainment while the smaller ones will enjoy the joys of the inflatable castle.

Four dates to mark in your agenda:
April, 29: Square Palfyn;
May, 6: Pietonnier de Bruxelles;
May, 25: Atomium;
July, 1: Bois de la Cambre.

The City of Brussels has entrusted the communication agency, Page in extremis with the mission to create a new logo and a dynamic visual system for the new edition of the Brussels Sports Days.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
www.inextremis.be
www.inextremisbranding.be

How to use digital solutions to enhance and promote your next event?

First, divide your digital communication campaign into three parts: BEFORE, DURING and AFTER EVENT.  Content diffusion throughout these timeframes must be planned to keep the attention of your audience.

Here is a series of actions for your digital campaign you could make.

BEFORE:
- Brand your event and your digital campaign.
- Develop a set of teasers.
- Build the hub of your digital campaign — either includes updates to your existing site or create a microsite.
- Select social media platforms used by your target audience.
- Send comprehensive branded emails by your email databases.

DURING:
- Use your social media platforms to update content, share timings, news, photos, interviews and quotes, promote sponsors and key delegates.
- Go live: stream keynote speakers, seminars and talks with attendees.
- Create a social media wall to display tweets, promote the event hashtag, generate buzz, encourage engagement.

AFTER:
- Thank your attendees, sponsors, key speakers, delegates and, ask for feedback.
- Reuse content into tweets, Facebook posts, blog posts, email newsletters, imagery, infographics, video.
- Measure your event impact by analysing your social media metrics.

Whatever your actions may be, your digital campaign must be thoughtfully developed.

Interested in a digital approach for your event?
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The multidisciplinary team helps organisations communicate with their stakeholders and convey their messages through digital solutions.

For more information:
http://www.inextremis.be
http://www.inextremisbranding.eu
http://www.inextremisdigital.eu

A special website acts as a hub for all that is related to your event.
It will become your best touch point for saying everything about your event to your prospective attendees: what will your participants obtain from being there? What will they acquire? Who will they hear from? Who will they meet?
You can tell them all that in a clear and concise way immediately absorbable.
But developing an event website is not enough! You also need to think about how to promote your event.

Here are five simple ideas for digitally promoting your event:

1) Make your website easy to find: target relevant keywords when writing the content of your event website. Linking is important: an easy place to start is by linking from social networks back to your event website.

2) Highlight your Sponsors and encourage a connection between your sponsors and attendees. Your sponsors are a valuable marketing resource.

3) Use Email Marketing: correctly used, they can generate awareness and interest, engage with potential guests, create traffic into your event website and keep everybody updated.

4) Blog about your upcoming event. Thanks that you can share additional information with your prospective attendees and generate interest leading up to your event.

5) Trigger Social Media: establish your particular event hashtag! Make it memorable. Short is always better. Check that it is not already used somewhere.

The European Directe selling Conference is an example illustrating what we have explained: Seldia - the European Direct Selling Association has developed a vibrant conference website with the communication agency, Page in extremis.

The European Direct Selling Conference has established itself as a must-attend event on the annual direct selling calendar. The annual flagship event gathers the leaders and experts of the European Direct Selling industry. The conference aims at providing new insights to all the burning questions related to the future of this dynamic industry.

Since 2010, the communication agency, Page in extremis, is proud to have contributed to this happy story.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

More information:
http://www.inextremis.be

Promotional posters play a significant role in the panoply of the promotional material for an event.
The primary objective is to get the attention of the targeted audience.
Posters portray your professional image: they must be neat with clear branding. Posters should include logos, colours and the right taglines that represent the organising community and the sponsors.

The layout should be easy to read ensuring the key points stand out. The message should jump out at you immediately. Not every word is crucial, so highlight only when necessary.

Make sure you use strong images that support your message. We recommend using one large image. But if you need to use a lot of smaller images, then group them so they look like one entity.

Here are three samples of Event posters made for the City of Brussels by the communication agency, Page in extremis.

The Zumba Party at the Grand-Place of Brussels is a sporty and festive event with different dance styles. Several instructors lead the dance.
Zumba was developed in the 90’s and combines fitness with dancing.

The 100-meter sprint in your neighbourhood is an event to promote athletics, in different places in the city organised by the Sports service of the City of Brussels. Participants can make the 100m sprint with starting blocks and a professional timing and photo finish.

The City is also holding a golf initiation for young and old, led by professional golf instructors. Three time periods are provided for the different age groups. Each module lasts two hours and consists of seven workshops in various courses for groups of 10 to 15 people.

The communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy”.
2) The creation or refreshment of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) The creative development of innovative communication tools (print and digital).

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be

http://www.inextremisbranding.be

http://www.inextremisdigital.be

The 44th annual ASECAP days wear the vibrant colours of Spain

This year, Madrid will welcome the ASECAP Study and Information Days. On the occasion of this expected event, the logo and the visual identity of the event website will convey the vibrant colours of Spain.

The ASECAP days will explore the key role of the toll motorways in ensuring an integrated and sustainable mobility in Europe. The event will offer the opportunity to reflect on the EU integrated transport approach and, more specifically, on how to meet the challenges towards the EU 2020 Strategy. It will also look into the future of transport from the current international perspective.

The ASECAP Days will be the occasion for high-level panellists representing toll road infrastructure operators, as well as other modes of transport, and EU policymakers to discuss sustainability issues related to infrastructure financing, operation, maintenance, safety and the environment while considering how Intelligent Transport Systems contribute to the achievement of the goals set.

The two-day discussions will, therefore, be marked by technical and political sessions with essential information and Q & A about subjects falling under the responsibility of ASECAP’s different Permanent Committees (COPERs) affecting infrastructure financing, safe movement and smart mobility.

A session will be specifically devoted to delivering the final results of the REETS project (the unique pan-European project on regional tolling interoperability funded by the European Commission) led by ASECAP. Furthermore, the REETS and EETS stakeholders will debate on the future of a pan-European interoperable electronic toll system based on the REETS legacy.

Finally, a session on innovative marketing activities of motorway toll operators will be held during which national cases focusing on best practices and added value services for the customers will be brought into the spotlight.

You will find the two-day conference programme on the event website.

The ASECAP days website, the Reets and the EETS web platforms are all developed by the ASECAP communication’s team in close collaboration with the communication agency, Page in extremis.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise identity guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, excellent publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
http://www.asecapdays.com
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be