"Ideas in visual communication are often incredibly simple in form. Some of the best ideas in graphic design, advertising and illustration are so simple that they employ just two elements. It is the interaction between these that creates a reverberation in the minds of viewers, and reveals the idea"

— J. INgledew in How to have great ideas — A guide to creative thinking

"The simplest ideas are often the ones that expand the most to fill the viewer’s imagination"

— J. Ingledew in How to have great idea — A guide to creative thinking

"Most organizations base their new designs on what exists. Design thinking allows an organization to change for the better. It allows an organization to move from being a follower to being a leader in the market"

— R. Curedale in Design Thinking — Process & Methods 

"Design thinking is a human-centred approach which is driven by creative and analytical thinking, customer empathy and iterative learning. It involves a toolkit of methods that can be applied to different problems by cross-disciplinary groups or by individuals"

— R. Curedale in Design Thinking — Process & Methods 3rd Edition

The cube of AmCham made his show at Washington DC!
No two other regions in the world are as deeply integrated as the EU and the US.
The transatlantic economy is responsible for €5.2 trillion total commercial sales and employs 15 million workers on...

The cube of AmCham made his show at Washington DC!

No two other regions in the world are as deeply integrated as the EU and the US.  
The transatlantic economy is responsible for €5.2 trillion total commercial sales and employs 15 million workers on both sides of the Atlantic.
A strong, vibrant EU-US relationship delivers growth and stability for businesses and citizens.

For promoting the Transatlantic relationship, the Amcham’s communication team has developed a vibrant idea: the cube.

Seeing the numerous pictures posted on the twitter account of Susan Danger, the AmCham CEO, no doubts that the cube made his show and was a star at Washington DC.

The cube was developed in close collaboration with the communication agency Page in extremis.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, extraordinary events, inspiring publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
https://twitter.com/AmChamEU/status/878235700436643842
https://twitter.com/AmChamEU_SDA/status/880079079608909824
http://www.inextremis.be

"Designers who conduct research provide themselves several important advantages over those who don’t. Not only are they apt to develop more insightful design solutions by aligning business goals and audience needs, they also provide their clients a competitive advantage (…) Research provides (…) A rationale for design decisions, A basis for measurement"

— D. Holston in The Strategic Designer - Tools and techniques for managing the design process

Patient care, research and teaching: 3 key missions of the Institut Jules Bordet
Situated at the heart of Europe, the Jules Bordet Institute (Institut Jules Bordet) is one of Europe’s first ever cancer centres.
Belgium’s only self-governing hospital...

Patient care, research and teaching: 3 key missions of the Institut Jules Bordet

Situated at the heart of Europe, the Jules Bordet Institute (Institut Jules Bordet) is one of Europe’s first ever cancer centres.
Belgium’s only self-governing hospital dedicated entirely to cancer, Institut Jules Bordet’s multidisciplinary strategy embraces its three key missions: patient care, research and teaching.

Institut Jules Bordet brings together all the medical and paramedical disciplines at a single location, enabling it to provide the full range of cancer prevention, screening, diagnosis, treatment and rehabilitation services.

The Institute is primarily a pioneer and innovator, ensuring that it always uses cutting-edge technology and the very latest therapeutic approaches, as well as those in development.

Institut Jules Bordet works with some European and American institutions, including the United States National Cancer Institute (NCI), the European Organisation for Research and Treatment of Cancer (EORTC) and the Organisation of European Cancer Institutes (OECI).

In close collaboration with the Institut Jules Bordet’s communication team, Page in extremis creates and produces various vibrant communication publications for the Institut Jules Bordet.

Based in Brussels, Page in extremis is a communication agency specialised in corporate and institutional communication. Our multidisciplinary team has expertise in matters implying complexity and sensitive human-centered messages.

Page in extremis benefits from a large in-house graphic team who develops digital and classic media.

More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

"Brainstorming is a way of producing a large quantity of ideas so that the likelihood of coming up with at least one high-quality idea is increased. As Nobel laureate Linus Pauling once said, “The best way to have a good idea is to have a lot of ideas”"

— J. M. Bryson and F. K. Alston in Creating your Strategic Plan — A workbook for public and nonprofit organizations

"Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal - a commitment to excellence - that will enable you to attain the success you seek"

— Mario Andretti is the only driver named American driver of the year in three different decades (1967, 1978, and 1984)

"Transformation - animating design elements from one form into another - is one of the many joys of designing with digital tools. Allowing for objects to kinetically change or morph helps transform ideas from ethereal notions into concrete visuals; paper and screen are transformed from empty vessels into works full of meaning, and audiences are transformed from passive to active participants"

— S. Heller & G. Andreson in The graphic design  idea book - inspiration from 50 masters

"Finding analogies can lead to new thinking and breakthroughs. An analogy is something that is comparable to something else. You can find an analogy by asking yourself, “What is this like?”, or “In what situations has this problem been solved before?”"

— J. Ingledew in How to have great ideas — A guide to creative thinking

"To make sure that product decisions reflect real-world needs, the customer must be brought into the design process"

— HBR’S 10 MUST READS in On Strategic Marketing

"If you change the way you look at things, the things you look at change"

— W. Dyer quoted by A. Pek and J. McGlade in “Stimulated!: Habits to Spark Your Creative Genius at Work”

"Frame feedback—positive or corrective—as an ongoing process, not an occasional and arbitrary comment or correction. Make sure everyone around you knows that giving and receiving feedback is an ongoing goal with the intention of improving the entire organization"

— Giving Effective Feedback in Harvard Business Review Press

Children are the future of Europe
Eurochild released its Annual Report for the year 2015 with highlights of its achievements in four strategic areas:
• Putting the child at the heart of policy making
• Building a community of professionals
• Giving a...

Children are the future of Europe

Eurochild released its Annual Report for the year 2015 with highlights of its achievements in four strategic areas:
• Putting the child at the heart of policy making
• Building a community of professionals
• Giving a voice to children and young people
• Developing the Eurochild network

Eurochild advocates for children’s rights and well-being to be at the heart of policymaking.
Eurochild is a network of 190 organisations and individuals from 33 European countries working with and for children throughout Europe, striving for a society that respects the rights of children. The Association influences policies, builds internal capacities, facilitates mutual learning and exchanges practice and research.

The work of Eurochild is underpinned by the United Nations Convention on the Rights of the Child (UNCRC), the most signed international human rights treaty that grants all children and young people a comprehensive set of rights.

Page in extremis is proud to have participated in the creative development and the graphical production of the publication.

Page in extremis has extensive expertise in communication with sensitive issues. The communication agency creates and refreshes human-centered brands and develops percussive digital and classic media.

Since 1994, the broad experience of the Belgian communication agency has been extended to more than four hundred annual reports.

Be energised by our know-how, contact us!
More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be