"The greater the value that is placed upon design, the more value it will return to the brand"
— P. Hitchens and J. Hitchens in Successful Brand Management
Light is life!
From earliest stages of life on earth, life has been based on light. For over 100nyears, electric light has made it possible to learn, work and live at almost any place and time on earth.
Over recent decades, a lot of effort has gone into reducing the energy consumed to make this possible. In the coming decade, the development of new lighting systems will enable the properties of natural lighting to increase the quality of life in many daily situations.
The Strategic Roadmap is an inspiring publication that illustrates in detail the new vision of LightingEurope for the next decade.
LightingEurope is the industry association that represents the lighting industry in Europe.
With energy efficiency seen as a given fact, LightingEurope presents the growth drivers for the European lighting market: better quality of lighting through LEDification, intelligent lighting systems and human-centric lighting based on a circular economy.
A result will be an increased number of jobs in Europe.
The European lighting industry is the world leader in lighting systems technology and Human Centric Lighting.
The Strategic Roadmap is the result of a close collaboration between the LightingEurope communication team and the communication agency, Page in extremis.
LightningEurope has selected Page in extremis as a partner for the development of its communication programme.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes 4 integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise identity guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
"While discovery is often focused on the present or the past, pinpointing problem areas and creating a focus for innovation, the ideation phase is clearly future-oriented. Here everything is possible. So whereas perhaps the boundaries of creativity are narrowed during other stages, in ideation boundaries should be wide and subject to challenge participants"
— N. Ind, C. Fuller and C. Trevail in Brand Together — How co-creation generates innovation and re-energizes brands
"Sometimes in semiotics what matters is not what you put into a piece of communication, but what you leave out. In order to represent Elvis you may only need to use part of him. In this case his haircut will suffice. Using a part of something to stand for the whole thing, or the whole thing to stand for a part, is called synecdoche."
— Sean Hall in This mean this, this means that — A user’s guide to semiotics
The FIA vision 2030 project has its report.
FIA Region I President Thierry Willemarck said the report, which outlines strategies for clubs to meet future challenges, represents “a brilliant opportunity for our future”.
Founded in 1904, the Fédération Internationale de l’Automobile (FIA) brings together leading national motoring organisations from 141 countries worldwide and is the governing body for world motor sport.
The FIA Region I office, based in Brussels, is a consumer body representing 111 Motoring and Touring Clubs and their 38 million members from across Europe, the Middle East and Africa.
The FIA Region I office aims:
Firstly, to provide strong representation of European Member Club interests towards the European Union institutions - for example on road safety, consumer protection, environmental protection and the promotion of sustainable motoring;
Secondly, to build up links and support the exchange of best practices between our Member Clubs across Europe, Africa and the Middle East, and;
Thirdly, to engage in new campaign activities together with Automobile Clubs throughout the region, such as the FIA Action for Road Safety campaign.
The graphic design of the brochure is the result of the collaboration between the FIA Region I’s communication team and the communication agency Page in extremis.
The Belgian communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Page in extremis proposes 4 integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
On 26 June 1974, a packet of chewing gum became the first barcoded product to be scanned in store. Today, barcodes play a significant supply chain role, ensuring products hit retail shelves at the right times.
GS1 is a global, neutral, non-profit standards organisation that manages the barcode standard used by retailers, manufacturers and suppliers.
GS1’s standards allow organisations to identify, capture and share information easily, creating a common language that underpins systems and processes all over the world. GS1 tools help organisations exchange critical data from manufacturing all the way to the consumer.
Designed by consensus, GS1’s standards are proven, open and benefit from collaboration with respected global companies as well as local SME’s.
GS1 standards are operating in many industries. Their core sectors are retail, healthcare, transport and logistics and foodservice.
Since several years, the communication agency, Page in extremis creates and produces several GS1 Healthcare’s publications in the framework of their strategic communication plans.
Page in extremis establishes brands and strengthens the reputation of leading corporations, institutions and associations.
Page in extremis is based in Brussels. The multidisciplinary team can help you define and translate the main messages of your organisation into brilliant visual systems.
More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
"The point is, don’t leave the visual imagery associated with your brand to chance; it will only weaken the brand and hog-tie the designer. Instead, photography (and illustration) can and should be used, with all collective forethought you can muster, to express the unique character of your organisation and to differentiate it from its competitors and peers"
— DK Holland in Branding for Nonprofits — Developing Identity with Integrity
LightningEurope under the spotlight!
LightingEurope is the industry association that represents the lighting industry in Europe.
The association is the voice of more than 1000 lighting companies who employ more than 100,000 people over Europe.
The daily mission is to advocate and defend the lighting industry in Brussels while reconciling it with ongoing EU policy aims.
In doing so, LightingEurope is dedicated to promoting efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.
LightningEurope focuses mainly on three areas:
Energy & Environment
By supporting the phase-out of inefficient light sources, the European lighting industry has contributed actively to the energy saving and environment policies and strategy of the EU Commission.
LightningEurope will further support the legislators shaping the EU legislations like the Ecodesign “One Lighting Regulation”, the new Energy Labelling Regulation proposal, the Energy Performance of Buildings Directive revision and others.
Growth
Growing the business of the Lighting Industry in Europe and at a global level is one of the pillars of the work of LightingEurope.
Beyond
With technical trends like digitalization, miniaturisation, integration of products to systems or connecting and controlling things via the internet, LightingEurope is looking at lighting beyond the task of illumination.
Digitalized lighting can be a source of information, communication (IT) network and enabler of human well-being.
LightningEurope has selected the communication agency, Page in extremis as a partner for the development of its communication programme.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes 4 integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.
3) The improvement of your “Communication Programme” by incorporating an integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
"Hera are some key questions to consider while you’re engaged in the design presentation phase:
- How valid is the concept for our organization?
- How powerful is the concept? Will our primary audiences connect to it on an emotional level?
- How original is the concept? Can we “own” this concept or is it too generic?
- Is the concept clear and focused or is it ambiguous? Can it be interpreted in more ways than one? If so, does it support our cause or undermine it?
Is the concept versatile or rigid? Does it have “legs"—in other words, is it flexible enough to be used in a variety of ways that build a brand with depth?"
- How valid is the concept for our organization?
- How powerful is the concept? Will our primary audiences connect to it on an emotional level?
- How original is the concept? Can we “own” this concept or is it too generic?
- Is the concept clear and focused or is it ambiguous? Can it be interpreted in more ways than one? If so, does it support our cause or undermine it?
Is the concept versatile or rigid? Does it have “legs"—in other words, is it flexible enough to be used in a variety of ways that build a brand with depth?"
— DK Holland in Branding for Nonprofits — Developing Identity with Integrity
How to maximize your presence on social media?
Images are the most popular type of content shared by experienced social media users.
On social media, the best images catch the eye, entertain, spur emotions, or broadcast inspiring messages.
The social media users often share branded images that help the impact of their messages and the build of their online brand reputation.
There are real benefits to creating unique visual posts for your organization.
Building a set of original graphical images is a great solution to boost you content on social media.
There are a couple of good practices for the social media graphics like the use of a consistent color palette, the use of photo filters and fonts that reflect your brand personality.
Images can also be of several types like photographies, drawings, typographic visuals, and many more.
But one of the most prolific types of images used on social media are the infographics.
Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.
Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
The process of creating infographics is related to data visualization, information design, or information architecture.
The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.
The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.
Page in extremis has defined a proprietary process to reach the best results. The process includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.
For more information: www.inextremis.be
"I am a story of a slice of time. I have numbers to share, the quantification of efforts and targets. I have people to introduce, products both made and abandoned, core values to share with you. I have visions and memories. I am a history book made narrow, whose focus is a single concept realised entirely by people and investments. I am their ideas made real"
— A. Losowsky in Fully Booked — Ink on Paper — Design & Concepts for New Publications
"The way your organization speaks and the exact words it uses to describe itself, its mission and its clients all help create your brand. Remember, your brand is in the mind of the beholder. Keep it clear and consistent so that it’s easy to remember"
— B. Delaney’s in Nonprofit Marketing Handbook — A hands on guide to marketing & communications in nonprofit organizations
Today, energy is at the heart of our lives. Most of our business depends on it.
Currently, humanity has benefited from fossil fuel reserves, but it has generated climate change. Changing our relationship with energy and switch to 100% renewable energy is one of the major challenges of the future.
The Energy Box 2015 is a new free educational set on the theme of energy, for 9-14 years. With an exciting game, students will attempt to dial the best energy mix for their city’s future. Should we invest in coal or wind turbines? What is the advantage of a high-performance electricity grid, and how can we save energy?
The Energy Box includes:
- 10 experiments, easy to understand, that allow students to discover and address the challenges of energy.
- a folder for giving a background information on energy to the teacher.
- an exciting game from which students must compose an energy mix for their city.
The Energy Box has been developed, with the support of the National Lottery, by WWF Belgium in close collaboration with the Communication Agency, Page in extremis.
WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world’s biological diversity,
- ensuring that the use of renewable natural resources is sustainable,
- promoting the reduction of pollution and wasteful consumption.
Page in extremis, a communication agency based in Brussels, is happy to contribute to this effort by collaborating with WWF.
The concern for environment has been a founding pillar of Page in extremis since its creation in 1994.
Page in extremis is a communication agency specialised in corporate and institutional communication. Our multidisciplinary team has an expertise for matters implying complexity and sensitive messages.
Moreover, Page in extremis benefits from an in-house graphic team who develops digital and classic media.
Source: http://www.inextremis.be
For the second year COLEACP has assigned Page in extremis with the tasks of design and prepress of its annual report.
COLEACP is an association whose members are businesses and organisations involved in the development of agro-industrial sectors in ACP countries.
The association’s 300 members are importers, exporters, consultants and other public and private sector service providers.
Associations of small-scale producers are also represented.
Together they represent 85% of the trade flows of fruit and vegetables from ACP countries to Europe.
Since its inception in 1973, COLEACP collaborates regularly with key players in development cooperation: the Secretariat of the ACP Group of States, the services of the European Commission, international organisations (World Bank, UNCTAD, CTA, FAO, OECD, WTO, UNIDO, etc.), the private agro-industrial sector and agri-food industries, NGOs and research centres, universities and technical institutes.
Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.
The communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.
Page in extremis is based in Brussels and has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.
Source: http://www.inextremis.be
The sixth edition of the GS1 Healthcare Reference Book is a compilation of case studies where industry players share their experiences on how GS1 Standards truly make a difference in healthcare, all over the world.
Ten companies and organisations describe their successful implementation of GS1 Standards.
Business is easier when you speak the same language as your customers, suppliers and partners.
We all do things our own way. But although these differences help define an organisation’s identity, they can cause problems when we work together.
That’s where GS1 can help.
Page in extremis is glad to benefit from the amazing energy given by the GS1’s communication team.
Since several years, our communication agency has signed the graphic design of the GS1 Healthcare Reference Book.
This last edition has been adapted to the new visual identity of the organisation.
Page in extremis is one of the leading corporate and institutional communication agencies based in Brussels.
Page in extremis creates awesome brands, develops effective digital media and printed publications. Ask for more information: hello@inextremis.be
Source: http://www.inextremis.be
